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Paid Media vs. Influencer marketing, which tool to prioritize

Paid Media vs. Influencer marketing, which tool to prioritize

The majority of consumers have more faith in other consumers than in advertisement. Does that mean we should abandon payed supports and solely focus on communicating via influencers, who are closer to consumers?&nbsp;

Feb 16, 2021
How to Present Your Survey Results

How to Present Your Survey Results

You need to present your employees or superiors with customer survey results, but you’re not sure how to go about it… Sound familiar? Then read on to discover all our tips for efficient survey result presentations. 1 – Outline Your Survey Goal and Formulate a Problem Statement Begin your presentation by explaining why you decided...

Feb 11, 2021
12 Niche Influencer Communities You&#8217;ll Want to Engage with On Social Media

12 Niche Influencer Communities You&#8217;ll Want to Engage with On Social Media

The best social media channels provide a way for users to find community with like-minded people. This is something there’s no denying that the past year has taught us the importance of, with many turning online to feel more connected during lockdowns. This means that micro and macro influencers are increasingly being viewed as experts,...

Feb 11, 2021
How to launch a campaign with micro influencers?

How to launch a campaign with micro influencers?

Nowadays, it&#8217;s an undeniable fact that influencer marketing is a must-have for brands !

Feb 10, 2021
How to Effectively Deploy Surveys Internationally

How to Effectively Deploy Surveys Internationally

Do you want to deploy international customer studies, by adapting your surveys to each country and target’s specificities? Then you’re in luck! Not only is it possible, but we can help you make it happen. MyFeelBack’s solution provides all the functionalities you need to successfully deploy your surveys abroad – adapting questions and modes of...

Feb 03, 2021
Micro influencers: today&#8217;s true thought leaders

Micro influencers: today&#8217;s true thought leaders

We all know opinion leaders: that colleague whose every intervention pushes the entire sector into question, that other one whose publications on LinkedIn trigger avalanches of interactions or the company whose blog is an authority in our sector of activity. Does this evoke something in your mind?

Feb 03, 2021
How to optimize SEO with influencer marketing?

How to optimize SEO with influencer marketing?

Having a good SEO is essential for any company that wants to be visible on the Internet and boost its e-commerce. To be well referenced on Google, the content must be optimised so that it is favoured by its algorithm.

Jan 28, 2021
TikTok Guide: how to add the new app to your influencer strategy

TikTok Guide: how to add the new app to your influencer strategy

TikTok is, without a doubt, the star of the moment. It&#8217;s the social media everyone&#8217;s talking about, and this obsession is understandable if you look at the huge growth the app has experienced in the past months. Just in the first trimester of 2020, TikTok was downloaded 315 million times! This is the highest download...

Jan 27, 2021
How to find and collaborate with nano influencers?

How to find and collaborate with nano influencers?

Small but powerful, nano influencers are very appreciated by brands nowadays. They are, above everything else, authentic consumers, and the central pilar of any customer centric strategy.  Discover how to collaborate with these niche agents and how to exploit their full potential.

Jan 26, 2021
Latest Instagram update: what you need to know

Latest Instagram update: what you need to know

To combat undesirable content that collects &#8220;Like&#8221;, false subscribers or promotes artificial sharing, Instagram is changing its community rules. Contrary to what you may have read or heard, these new terms of use will not represent a disruption to your influencer marketing strategy.&nbsp;

Jan 22, 2021
Latest Instagram update: what you need to know

Latest Instagram update: what you need to know

To combat undesirable content that collects &#8220;Like&#8221;, false subscribers or promotes artificial sharing, Instagram is changing its community rules. Contrary to what you may have read or heard, these new terms of use will not represent a disruption to your influencer marketing strategy.  Instagram strives to be an authentic and unbiased social network As Instagram...

Jan 22, 2021
6 Practical Use Cases to Enrich your Splio Database and Increase your Turnover

6 Practical Use Cases to Enrich your Splio Database and Increase your Turnover

The Splio &amp; SKEEPERS CX Management integration provides multiple use cases that can generate marketing performance. It enables you to feed exclusive data into your CRM solution, thus enriching your customer knowledge and improving your campaign ROI.&nbsp; To give you a preview of some of the possibilities offered by this integration, we will present 6...

Jan 19, 2021