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The 5 main advantages of influencer marketing

Collaborating with micro influencers doesn’t only mean a beautiful picture on Instagram with a decent engagement rate, don’t fool yourself! Micro influence poses many advantages, not the least of which the possibility to innovate and to create original and authentic content to reach your consumers. Hivency, the influence platform, reveals 5 major advantages.

Jan 19, 2021

Why has the Reels and TikTok video format met such a huge success?

It’s an undeniable truth : TikTok has burst into the social media scene and is here to stay, according to influencer marketing previsions for 2021. But what exactly are the reasons fur such a resounding success?

Jan 14, 2021

Nano, micro and macro influencers: what’s the difference?

Influencers are officially the latest focus of brands. Influence holds an ever growing space in enterprise’s marketing strategies, and many professionals have recurred to content creators to advertise their brand or product. This communication tool has proved time and again its efficiency, and diving into the year 2021 fresh off a hard 2020, it’s more...

Jan 12, 2021

What are ratings and reviews and what can they do for your brand?

If you’ve been paying attention to marketing trends lately, you will have surely come across this term more than once. “Ratings and reviews” sounds like a magical spell that has become unavoidable whenever you look at reports for the future (and present) of marketing.

Jan 11, 2021

How to identify the right influencers for your campaign?

Finding the right influencers to collaborate with is really important for any brand that wishes to launch influencer marketing campaigns. It’s vital to create an authentic and efficient relationship with them. Hivencty, the influence platform, gives you 3 tips to find the most pertinent content creators for your brand’s campaigns. 

Jan 07, 2021

Making Your Survey Fun to Increase Response Rate

It’s been proven time and again that surveys are a great way to gather customer knowledge, reduce churn, and develop new ideas for product innovation. However, a survey is only useful to a company if the respondents take the time to fill it out. Poor survey participation, though usually not as big of a problem...

Jan 03, 2021

The Top 7 Ways Happy Customers Will Benefit Your Business

Customers want to feel valued and it’s your ability to make them feel that way time and again which will enable you to win their long term happiness and loyalty, not to mention differentiate yourself in today’s increasingly crowded marketplace. Here are seven of the most important ways maintaining your customers’ happiness will ensure your...

Dec 22, 2020

How to Make Good Use of Verbatims in Every Company Department

Verbatims are wonderful tools to find out more about your customers and what they think about your brand, products and services. This article shows how to make good use of the customer’s voice through several use cases for each department: Marketing, Sales, Customer Services, R&D, etc. And as a bonus, a list of open-ended questions...

Dec 15, 2020

5 Online Survey Ideas to Deploy on Your Website

Asking first-time visitors for feedback, using data provided by Google Analytics, understanding exit intent, assisting visitors in their product searches, etc. This article will present 5 original ideas for online surveys that will improve your conversion rates. If you’re wondering what kind of survey to create on your website, and how and when to trigger...

Nov 17, 2020

Sustainability in the Age of Influencer Marketing

Step aside, big PR unboxings — sustainability has arrived. Influencers are becoming increasingly more conscientious about the ecological impact they have. This includes both their own consumption patterns and the products they use. From fashion and travel influencers choosing more sustainable paths to minimalist and zero waste influencers who promote ways to shrink your footprint,...

Oct 26, 2020

How to Make the Most Out of Your Influencer Marketing Investment

You’ve invested in an influencer marketing program — congratulations! Influencer marketing is a powerful tool that brands can use to launch new products, reach new customers, and build a community of loyal fans and followers. Brands are slated to spend up to $15 billion on influencer marketing in the next two years. Like any other...

Oct 19, 2020

How to Prepare for Your Holiday and Peak Season Influencer Campaigns

The last three months of the year are some of the most important for retailers who want to capitalize on the holiday season. This year, the holidays may look different, but you can still step up your influencer campaigns for the peak season. Word of mouth marketing leads to twice as many sales as direct...

Oct 12, 2020

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