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What is Customer Knowledge and How Do You Get it?

One thing is certain: the way people are interacting with customers is changing. The advent of the internet has brought a huge change to the world of marketing. You have probably experienced it first hand. You are not just talking to your customer over a television screen and on billboards anymore. Now, your customers are...

Oct 05, 2020

5 of the Best Ways to Collaborate with Influencers

Influencer marketing is an awesome way for brands to reach a wider audience, create authentic user-generated content, and convert more customers. But it takes more than just reaching out to an influencer and asking them to promote your brand. Successful influencer partnerships are all about building relationships and collaboration between brands and influencers. Collaborating effectively...

Oct 05, 2020

Weber customers share their passion for BBQ on video

Weber has been making and selling barbecues, grills, and cooking accessories since 1952. The brand was looking for a way to enrich the product pages on its e-commerce site to support the online customer journey. Find out how they achieved this with videos made by their community of customers.  Discover the product as if you were...

Sep 30, 2020

How Uber delivers an excellent customer experience

Falling in love is addictive. Those of us who have ever fallen in love find it hard to explain how it happened and why. It is undoubtedly one of the best feelings there is, and yet it is difficult to explain rationally. Many of us spend a large part of our lives looking for love,...

Sep 27, 2020

5 Truths About Influencer Marketing

Influencer marketing is here to stay with nearly 90% of marketers saying that the ROI of influencer marketing compares to or exceeds other marketing tactics. Brands and businesses across industries are partnering with influencers to help drive engagement, reach a broader audience, and provide social proof for their products. Influencers are highly trusted by their...

Sep 22, 2020

Privacy Shield Invalidated by the European Court of Justice

On 16th July 2020, the Court of Justice of the European Union invalidated the “Privacy Shield” agreement in an important ruling. Implemented in 2016, this text provided a framework for the exchange of personal data between Europe and the United States. The reason for invalidation? The incompatibility between current US surveillance laws and European standards...

Sep 21, 2020

[INTERVIEW] David Le Douarin: “The closer we are to consumer needs, the more we tend to forget about marketing”

For David Le Douarin, co-founder of the Advalo platform, personalized marketing offers retailers the opportunity to respond effectively to the needs of consumers at any given time. In an exclusive interview for Actu Retail, he discusses the evolution of marketing and the rise of personalization in business-to-consumer relations in light of the economic crisis.

Sep 17, 2020

[Article] After two years of collaboration, Eram considers Advalo to be one of the pillars of its growth.

After two years of collaboration, Eram considers Advalo to be one of the pillars of its growth.

Sep 17, 2020

The impact of user-generated videos on conversion, SEO and sales

Content creation should always be backed by ROI tracking. To align to our clients’ targets we track the performance of their videos from the moment they’re posted online.  Some brands need branding and reputation, some focus on generating revenue, and others use videos to improve their customer experience and after-sales service… In this article we analyzed...

Sep 15, 2020

6 Top Tips for Building Your Influencer Relationships

You’ve identified, vetted, and connected with influencers who are in your niche and have an engaged and loyal following. But once you find your VIP influencers, what happens next? Partnering with influencers doesn’t stop after you launch your first campaign together. Influencers are effective because they’re authentic and their followers trust them. When influencers promote...

Sep 15, 2020

The Basics of Customer Journey Mapping

One of the most important aspects of marketing is knowing your customers. This means two different things. First of all, it means knowing who they are as people: what they value, how they communicate, what their sense of humor is like, and what activities they enjoy. This allows you to be relatable and relevant when...

Sep 06, 2020

Origins of Famous Brands: Starbucks &

History has shown that Starbucks is invested in serving customers and exceeding their expectations. In 2008, the company launched its ideation site, My Starbucks Idea, turning every customer into a vested stakeholder. In June 2018, after almost a decade, the company retired the My Starbucks Idea platform. Starbucks still encourages its customers and fans to...

Aug 24, 2020

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