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5 Ways to Collect Travel UGC

What is the first thing you do when you plan a vacation? Raise your hand if you said research! You go to your favorite search engine and look for what people are saying about the destination, about your choice of hotel, and your mode of transport. Where are they eating, what are they doing, what...

Jan 28, 2025

Leveraging Community and Influencer Reviews for Product Launch

Social media is at the heart of entertainment, shopping, and lifestyle. 64% of the people around the world are active on some kind of social platform. These people are not just following their friends and family. They are also following their favorite influencers and brands. This is the day and age where online reputation can make or...

Jan 27, 2025

Looking Back: Top UGC Trends from 2024

Bold, loud, and unleashed voices of the consumers are no longer sitting in the shadows waiting for direction. They are the ones giving directions. – From the ebook ‘Making Customer Voices Count’ 2024 saw groundbreaking impact of user-generated content (UGC), solidifying its role as a major driver of social media influence and brand-consumer connections. That...

Jan 26, 2025

Top Strategies for Brands Looking for Influencers on Instagram

The influencer industry in 2024 was worth $250 billion. According to the predictions of Goldman Sachs, it will grow to $500 billion by 2027. The influencer game is totally different from what it was 10 years ago. This includes how influencers make content and money, and how much. These influencers are now becoming entrepreneurs from mere...

Jan 21, 2025

The Role of Micro and Nano Influencers in Product Reviews

There was a time (emphasis on was)  when influencer marketing meant hiring a big time celebrity to hold your product next to their face and get photographed. But times are not the same and influencer marketing is not what it used to be. For every Kylie Jenner that charges $1.8M per post, there are numerous...

Jan 20, 2025

The Rise of Micro Mom Influencers: Why Smaller Audiences Matter

Mothers make 85% of purchase decisions at home. In the US, they have a spending power of 2.4% trillion. Mothers have always been a powerful force at home wanting to provide only the best to their children. 3 out of 4 moms agree that companies do not know what it’s like being a mother and thus have no idea how to...

Jan 15, 2025

The Best Influencer Campaigns of 2024

Creativity That Captured Us All. In 2024, influencer campaigns weren’t just marketing moments—they were cultural phenomena. From jaw-dropping collaborations to boundary-pushing creativity, influencers proved once again why they’re the driving force of modern brand storytelling. This year saw brands and influencers join forces to create campaigns that went beyond selling products. They sparked conversations, built...

Jan 01, 2025

From Festive to Forever: Leveraging Your UGC After the Holidays

Holiday Content Doesn’t Have to End in January. What if the UGC (user-generated content) you collected during the holidays could keep delivering results long after the decorations are packed away? The festive season is a goldmine for brands, with consumers eagerly sharing their excitement and experiences online. From glowing product reviews to stunning unboxing videos,...

Dec 30, 2024

5 reasons to use UGC in email campaigns

An average person receives about 121 emails per day. They are bombarded with updates, offers, news, and email campaigns. Unless you are Chris Martin offering tickets to the next Coldplay concert, they don’t want to read another boring email from you. So how do you make it worth their while? Make it authentic. UGC is...

Dec 16, 2024

How AI Is Transforming UGC Moderation and Discovery

Humans are producing more content than ever. Around 78% of content in 2033 will be User Generated Content (UGC). Creators, influencers, consumers, all want to share their voice and want to be heard. From product reviews and social media posts to customer photos and videos, UGC provides invaluable insights and builds trust by showcasing real-life experiences with...

Nov 28, 2024

How to Use UGC with Retargeting Marketing

When customers come to your website and leave without buying, you can either let them go or you can reach out to them with personalized communication. Retargeting, also known as remarketing, is a marketing strategy aimed at re-engaging past visitors to your website or app, typically through targeted ads or follow-up emails. Combining User Generated...

Nov 20, 2024

5 UGC Strategies to Prepare Your Brand for Black Friday/Cyber Monday

Two of the biggest shopping events of the year – Black Friday / Cyber Monday are here once again. Offering brands a unique opportunity to engage with eager shoppers, these events are popular to drive significant sales. With the surge in online traffic and growing competition, standing out from the crowd is important this year....

Sep 09, 2024

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