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Everything You Need to Know About eCommerce Reviews

Consumers today are savvy and they value recommendations from their peers. When customers are trying to decide whether or not to purchase a product, they’re looking for honest reviews. 93% of customers are influenced by product reviews and 91% of customers between the ages of 18 and 34 trust an online review just as much...

Apr 29, 2020

Individualized marketing: what levers can be used to act quickly and appropriately as soon as business picks up again?

Faced with the impact of the Coronavirus outbreak and isolation on their business, retailers are getting organized, with a view to recovery. Driven by the urgent need to make up for lost sales, many retailers will be deploying mass campaigns and aggressive promotions in all directions, without having the assurance of emerging in a “ruckus”...

Apr 27, 2020

Can IGTV Compete With YouTube?

Since 2005, YouTube has continually grown to become the main video content site for independent creators. With famous YouTubers now building huge careers from their videos and monetization becoming more important, different apps have been trying to move towards video as much as possible. There are many factors that play into why YouTube has become...

Apr 27, 2020

A Customer Journey: From Swipe-Up to Checkout

As a marketer, your goal is to help move customers through the sales funnel to drive conversions and ultimately create loyal, repeat customers. Partnering with influencers is a great way for brands to drive more conversions, but you have to know how to track conversions effectively to make sure your influencer campaigns are providing the...

Apr 22, 2020

Why You Need an Influencer Marketing Platform Now More Than Ever

Our day-to-day lives look different, both personally and at work. Businesses are changing plans and strategies to respond to the COVID-19 pandemic. For marketers, the show must go on, but it might not look exactly the same. As many companies have shifted to working remotely, marketers are having to manage their normal processes from home....

Apr 20, 2020

5 Quick Wins to Deliver Superior Customer Satisfaction

In the new world of ecommerce, social media, apps, and call centers, customer satisfaction is as important as ever. While staying open to customer feedback continues to foster loyalty, positive word-of-mouth, and repeat business, all of which are good for a brand’s bottom line, what has changed are the rules to achieving genuine customer satisfaction....

Apr 19, 2020

3 tips to get the most out of your Selligent CRM software

Your organisation uses Selligent to centralise customer interaction management, and you are looking for ways to improve your CRM practices… You are looking for ideas to take your software use to the next level… Then you clicked on the right link! This article was written just for you. How can you maximise your Selligent CRM...

Apr 15, 2020

eCommerce Reviews Are the Social Proof You Need to Drive Sales

It’s no secret that people are influenced by the opinions of others. If you’ve ever made a purchasing decision based on customer reviews you read, you’ve proven that point. Text reviews on eCommerce sites are one of the most powerful forms of social proof for brands today and can help rake in some serious cash....

Apr 15, 2020

What Consumer Quarantine Means for Your Digital Strategy

The COVID-19 pandemic and the resulting changes have impacted the way consumers are shopping and how they’re interacting with brands. As people are staying inside, there is a decrease in customers visiting brick and mortar stores and an increase in delivery orders and time spent online. Many businesses have changed how they are marketing to...

Apr 13, 2020

Why Earned Media Value Isn't An Accurate Metric to Track

For all marketing tactics, including influencer marketing, tracking the metrics of your campaigns helps gauge their performance. But not all metrics are created equal and some hold less weight than others. Earned media value, or EMV, is social media exposure gained through recommendations, word-of-mouth conversations, or conversations about a brand. EMV can come from reviews,...

Apr 08, 2020

A Guide to TikTok Marketing for Brands: 7 TikTok Metrics You Should Be Tracking

With over 800 million daily active users and growing, TikTok has already outpaced Instagram’s app store downloads and is one of the fastest-growing platforms in the world. While Gen Z has been actively creating content for the micro-video app since its launch in 2016, TikTok is a much newer platform for brands. We’ve listed the...

Apr 06, 2020

Are You Targeting the Right Influencers Based on Your Campaign KPIs?

Influencer marketing campaigns can help you meet a variety of goals, from boosting conversions to growing brand awareness. But all campaigns are not created equal and you shouldn’t be using influencer marketing campaigns as a catch-all to meet all your goals. Influencer marketing campaigns are only as effective as the planning behind them. Certain influencers,...

Apr 01, 2020

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