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Ecommerce: Optimize Your CRM for a Better Experience

Customer Relationship Management (CRM) platforms track your company’s interactions with all current and prospective customers. Your CRM system gathers and saves customer information – names, contact information, history – which can later be used to deliver a more relevant, personalised customer experience, seen as the top goal for 74% of all businesses who implement a CRM...

Mar 30, 2020

Three Core Ways to Measure Your Influencer Marketing ROI

Brands are partnering with influencers now more than ever, recognizing the power they have as brand ambassadors. Influencers are an effective way to help increase brand awareness, build social proof, and cultivate a loyal customer base. The success of influencer marketing, like any other tactic, is an investment of time, effort, and money. 89% of...

Mar 30, 2020

Individualized marketing for the restaurant industry

Faced with the urgent need to make their voices heard and maintain a relationship with volatile consumers, to whom an ever-increasing choice is offered, restaurant chains have understood the need to extricate themselves from mass marketing that no longer works. By leveraging artificial intelligence to harness consumer data and apply it to personalized marketing campaigns,...

Mar 29, 2020

How to Adapt Your Influencer Marketing Strategy to COVID-19

In light of the coronavirus pandemic, marketers are scrambling. Sporting events and festivals are canceled for the foreseeable future, leaving traditional advertisements out of the equation until further notice. Large gatherings and events break social distancing protocol, putting staff and potential customers at risk. Brand and product launches have been delayed, causing a halt in...

Mar 25, 2020

Can You Quantify Brand Awareness?

One way to think of brand awareness is your brand’s personal fingerprint. It’s unique and represents your company’s core messaging and goals in an easy, recognizable way. Your brand awareness refers to how easily an audience can select your brand out of a lineup amongst a sea of other brands. This can stem from a...

Mar 23, 2020

5 Rules for Deploying Your CRM Effectively

Customer Relations Management softwares are taking center stage in the sales and marketing world. It seems like everyone is talking about CRMs and using them to enhance their marketing in one way or another. Sometimes CRMs get a bad wrap for being expensive and complicated investments. However, for a lot of businesses, CRM’s are a...

Mar 19, 2020

The Top 7 Instagram Metrics You Need to Track

So, you’ve decided you want to hire influencers for an Instagram campaign. Before you scout for talent or sign any contracts, it’s important to ask yourself a few key questions. What do you want your Instagram campaign to achieve? Is it awareness? Is it sales? How will you measure your campaign’s success? Which influencer marketing...

Mar 18, 2020

COVID-19 Makes eCommerce Success More Important Than Ever

Across the globe, COVID-19 or simply coronavirus has had a huge impact on how we’re conducting our business–both personal and professional–on a day-to-day basis. While we don’t know how everything with the global pandemic will unfold in the coming weeks and months, we do know there are going to be shifts towards online experiences versus...

Mar 17, 2020

How You Can Boost Your Site Traffic Through Influencer Marketing

Your influencer marketing campaigns are only as good as your results. But if you don’t know which results to track or how to measure success, then you’re going to end up frustrated and confused. When it comes to influencer marketing, there are several key performance indicators (KPIs) you can use to evaluate the effectiveness of...

Mar 12, 2020

Customer Scoring: Definition and Benefits

Each of your customers are different: some make larger purchases, purchase more frequently, or are more receptive to your marketing efforts than others. With customer scoring, each of your customers is given a score based on criteria specific to your business. Scoring helps to improve your marketing performance by focusing your efforts on customers with...

Mar 10, 2020

Five Things Influencers Want Brands to Know About Working With Them

When I started my blog in 2012, I never imagined that I’d still be working on it in 2020 or that I’d get to work with some amazing brands on paid collaborations. I got my first paid brand collaboration in 2015 while I was in college and in the last five years a lot has...

Mar 09, 2020

What to Know About Reach and Impressions for Your Next Influencer Campaign

Before embarking on any kind of influencer campaign, it’s important to learn an influencer’s potential and actual reach on their accounts to learn what audience is most drawn to their pages and what kind of content can make the biggest impression. What is the definition of reach? The overarching definition of reach is the audience...

Mar 09, 2020

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