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Fashion: The urgency of evolving towards individualized marketing

Fashion: The urgency of evolving towards individualized marketing

Since 2008, the fashion market has therefore lost almost 15% of its value. If the luxury and entry-level segments are doing the best, with respective annual growth rates of 7% and 1%, the mid-range segment is declining the most with an average drop of 5% per year. The downward trend of the 2010s, confirmed by...

Feb 17, 2020
How to Maintain Authenticity When Gifting At Scale

How to Maintain Authenticity When Gifting At Scale

Let’s get real, authenticity is a big part of the social media and influencer game. You want to work with influencers that are promoting your products and talking about them in an engaging, consistent way, but along with that, they need to come off in an approachable and real way. Usually, the number one reason...

Feb 17, 2020
How To Start Your Influencer Marketing Efforts

How To Start Your Influencer Marketing Efforts

Starting your efforts in using influencer marketing can look a little different for everyone. It heavily depends on what your brand is trying to accomplish your overall goal, but there are a couple general steps you can take in starting out. Find your target audience With the start of any marketing campaign or digital advertising...

Feb 12, 2020
Should You Invest in Influencer Marketing Technology?

Should You Invest in Influencer Marketing Technology?

Working with influencers can make a great impact on increasing brand awareness and boosting the ROI of marketing campaigns but creating an influencer program that can scale comes with its challenges.  From sourcing influencers to shipping products to curating and collecting posts, there are a lot of things to juggle. Influencer marketing technology solutions can...

Feb 12, 2020
How to Run an Influencer Marketing Campaign

How to Run an Influencer Marketing Campaign

Once you’ve identified your influencers and gotten them on board, it’s time to start running campaigns. Influencer marketing can be used for a variety of different goals&#8211;boosting brand awareness, driving sales, and more. But before you launch a campaign, it’s important to step back and take the time to map out the key considerations that...

Feb 12, 2020
How Much to Pay Influencers on Instagram as a Brand

How Much to Pay Influencers on Instagram as a Brand

Lost on what to pay an Instagram influencer? You’re not alone. Rates can vary widely, and for valid reasons. Determining the appropriate amount to pay an influencer for a campaign depends on far more than follower count or industry budgets and standards. Here is a list of factors to consider when determining how much to...

Feb 12, 2020
Advalo as seen by Thierry Lernon, BUT General Manager E-Commerce &amp; Digital

Advalo as seen by Thierry Lernon, BUT General Manager E-Commerce &amp; Digital

&#8220;Creating lasting and successful relationships with our clients&#8221;

Feb 10, 2020
An enhanced MyFeelBack platform – what’s new

An enhanced MyFeelBack platform – what’s new

80% of companies are lacking information about their customers. We created MyFeelBack to meet the rising challenges relating to customer knowledge. We continually work to enhance our solution, in order to evolve with our clients’ needs and new customer experience monitoring technologies. Design customisation, expansion of deployment channels, integration of collected data into your business...

Feb 05, 2020
[TRIBUNE] David Le Douarin : “Focus on Customer Value to re-establish sustainable growth&#8221;

[TRIBUNE] David Le Douarin : “Focus on Customer Value to re-establish sustainable growth&#8221;

Retailers have particularly suffered from upheavals brought about by the digitalization of consumer journeys and their increasing volatility. In an increasingly competitive context, retailers are seeing drops in store traffic. The general response provided by retailers has been to intensify marketing pressure, particularly increasing the volume of emails sent and secondly, the massive use of...

Feb 04, 2020
Why Influencer Marketing is Effective

Why Influencer Marketing is Effective

Influencer marketing has reached brands from every corner of the internet. From smaller, independent brands to large corporations, everyone is getting in on the action and it’s not slowing down anytime soon. This new form of marketing has been used across many industries– from entertainment to shopping and dining–and is projected to hit $10 billion...

Jan 30, 2020
How to Measure the ROI of Influencer Marketing

How to Measure the ROI of Influencer Marketing

Influencer marketing has been growing in popularity not only because it works, but also because the ROI of a successful influencer marketing campaign can be huge. 89% of marketers say influencer marketing is equal to or better than other marketing channels, but if you feel stuck when it comes to measuring the ROI, you’re not...

Jan 29, 2020
How to Scale Influencer Marketing for Your Business

How to Scale Influencer Marketing for Your Business

Influencer marketing is a key tool for many of today’s marketers and in the last five years has grown into a $5 &#8211; 10 billion dollar industry. Influencers help build brand awareness, boost engagement, and drive revenue and in many cases have a strong ROI with a fairly low initial spend. One of the challenges...

Jan 28, 2020