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What are socio-demographic characteristics used for in marketing?

Socio-demographic characteristics enable you to segment your customers according to their age, sex, profession, education, etc. They are essential when designing targeted marketing campaigns. Essential but sometimes insufficient, as we will see. The role of socio-demographic characteristics in segmentation To be able to target and personalise your marketing campaigns – whatever they may be –...

Jan 14, 2020

[VIDEO Interview] Côté Sushi generates 1.2 million euros in additional turnover in 12 months thanks to Advalo

Discover the interview with Emmanuel Taib founding CEO of Côté Sushi. He shares his feedback gained in the use of Advalo and explains how the platform has enabled the group to generate more than 1.2 million euros in incremental turnover, in less than 12 months.

Dec 16, 2019

Customer relations: 7 steps for quality customer follow-up

Building a long-lasting relationship with customers is key for your business. One of the best ways to reach your customers is through follow-up (after-sales follow-up, follow-up of regular customers, etc.), thus increasing customer satisfaction. Here are 7 astute steps for after-sales follow-up that will help build customer loyalty and improve your chances of creating repeat...

Dec 10, 2019

10+ questions to ask customers after an interaction with your call centre

The first step to improving your Customer Service call centre is by measuring its performance. How? For a long time, companies have focused on traditional activity and productivity indicators; pick-up rate, average time before pick-up, average call duration, etc. These KPIs are no longer enough. Customer Service performance is increasingly measured by the quality of...

Dec 01, 2019

6 criteria to recognise your brand ambassadors

It is often said, and rightly so, that customers keep a company alive. Your customers are your revenue. But some of them have a special role; they are your brand ambassadors. So, how do you recognise authentic ambassadors for a brand or company?   What is a brand ambassador? In diplomacy, an ambassador is a...

Oct 16, 2019

How to double your customer surveys' response rates

Customer satisfaction is (or should be) at the heart of a company’s main concerns. Building customer loyalty is the best way to secure revenue. But customer satisfaction must be measured before it can be improved. Which is where satisfaction surveys come into play, in all their different forms. Here are a few tips to improve...

Oct 08, 2019

How to manage dissatisfied customers

Dissatisfied customers are an important segment to focus on. While a satisfied customer might talk about your product with 3 people, a dissatisfied customer will talk about it with 10. Effectively managing customer dissatisfaction is becoming more and more important, as it also offers a significant opportunity to create value. Managing customer dissatisfaction effectively also...

Oct 02, 2019

Why and how to use open-ended questions?

Customer surveys primarily include closed-ended questions. It is more difficult to analyse the results of an open-ended question because of its qualitative nature. Yet, asking open-ended questions can prove to be very useful for getting to know your customers better. So, why and how should this type of questions be used? What purpose do open-ended...

Sep 24, 2019

How to improve your company's brand image?

In a highly competitive market, each company needs to find a way to differentiate themselves in their existing or potential customers’ eyes. This requires the enhancement of their brand image. How do you generate a brand image that is valued and sustainable over time? The benefits of customer knowledge and surveys are amongst the elements...

Sep 11, 2019

Enrich your Salesforce with customer satisfaction indicators?

Performance monitoring is at the centre of any continuous improvement strategy. But too many companies focus exclusively on traditional sales KPIs, such as for example the average basket, the number of orders, the rate of active customers or revenue. Although they are essential, you can deepen your understanding of the activity with customer satisfaction indicators....

Sep 11, 2019

Advalo builds on AWS to become the strategic lever of retailers.

A major player in individualized marketing, Advalo granted Aithority an exclusive interview. Olivier Marc and David Le Douarin, founders of the start-up speak in particular about the essence of Advalo.

Sep 06, 2019

SEAT France invests in AI and data with Advalo to increase its reputation and accelerate sales in France.

The automotive brand SEAT, accompanied by its respective agency  C14TORCE, has chosen Advalo the first individualized marketing platform to maximize the impact of its marketing and communication actions in France with its customers and prospects. By leveraging its omnichannel data, SEAT can detect purchase intention in real-time to customize its marketing actions to increase dealership...

Sep 03, 2019

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