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How 10 Top Brands Collect Customer Feedback

How 10 Top Brands Collect Customer Feedback

You have one of two choices to make when deciding what customers want from your product. Either you engage in guesswork or reach out to them to find out what they need. As it turns out, it looks like many companies are still engaging in guesswork. A recent Hubspot study found that a full 42%...

Aug 25, 2019
Your Customers&#039; Needs Are Changing. Are You Keeping Up?

Your Customers&#039; Needs Are Changing. Are You Keeping Up?

Maintaining up-to-date customer information is essential for any online business. Knowing who your customers are and how they evolve over time enables you to: Gathering customer information should be an ongoing process.&nbsp; Regularly updating information about your customers – what they buy, how they found you, what they think of you – enables you to...

Aug 06, 2019
[CLIENT TESTIMONY] Eram boosted the impact of its campaigns thanks to ultra-targeted newsletters: +10% incremental conversion.

[CLIENT TESTIMONY] Eram boosted the impact of its campaigns thanks to ultra-targeted newsletters: +10% incremental conversion.

With the Advalo platform, Eram&#8217;s teams have put personalization devices in place which send thematic newsletter campaigns to their clients.

Aug 06, 2019
[CLIENT TESTIMONY] Gemo personalizes communications with their customers according to the key moments of their customer journey: + 25% conversion rate

[CLIENT TESTIMONY] Gemo personalizes communications with their customers according to the key moments of their customer journey: + 25% conversion rate

In order to personalize the relationship with each of its customers, the ready-to-wear brand Gemo set up via the Advalo platform, personalization devices that allow them to speak to each customer during key moments of their purchase journey, with offers and tailored content.

Aug 06, 2019
[CLIENT TESTIMONY] Eram saw a fourfold increase in its communications by opening new digital points of contact with its customers

[CLIENT TESTIMONY] Eram saw a fourfold increase in its communications by opening new digital points of contact with its customers

With Advalo, Eram was able to avoid drops in contactability of its database and find its customers on new digital touchpoints thus increasing communications.

Aug 06, 2019
[CLIENT TESTIMONY] Eram optimized the profitability of its campaigns in real-time on Google Ads: CPA reduced by 25%

[CLIENT TESTIMONY] Eram optimized the profitability of its campaigns in real-time on Google Ads: CPA reduced by 25%

Real-time connectivity between the Advalo platform and Google Ads enables Eram to tailor keywords and bid strategies for its Google Network campaigns based on the value of each customer. Eram optimized its budget by concentrating its investments on priority targets.&nbsp;

Aug 06, 2019
[CLIENT TESTIMONY] Bocage optimized its acquisition campaigns by targeting look-alikes of its best customers through audiences designed by Advalo AI.

[CLIENT TESTIMONY] Bocage optimized its acquisition campaigns by targeting look-alikes of its best customers through audiences designed by Advalo AI.

Based on a thorough analysis and segmentation of Bocage’s database, Advalo’s teams, we&#8217;re able to identify characteristics of the profiles of its best male customers, in order to create a specific audience within the framework of a look-alike campaign on Facebook and Instagram.

Aug 06, 2019
5 Questions to Increase Customer Satisfaction and Improve Word of Mouth

5 Questions to Increase Customer Satisfaction and Improve Word of Mouth

When customers are happy with their experience with your company, they keep coming back, and they are more likely to refer others to you. And in increasingly competitive e-commerce markets, one of the only ways to differentiate yourself from your competition is to make sure you are providing an incomparable customer experience. Meanwhile, Nielsen reports...

Jul 31, 2019
Customer Relationship: AI is a competitive advantage

Customer Relationship: AI is a competitive advantage

A study conducted across seven countries including France, reveals that companies that do not invest in artificial intelligence today will have a hard time catching up on customer relations … LogMeIn has unveiled the results of a new study conducted with Forrester Consulting that establishes the link between the multiple strategies of the customer relationship...

Jul 31, 2019
How To Win Back Dormant Customers

How To Win Back Dormant Customers

One of the best moments as a marketer or salesperson is converting a potential customer into a sale. But just as importantly as converting visitors into customers, marketers need to be on the lookout for making sure that customers stay customers. Dormant customers are a bummer for any business, and it&#8217;s important as CMO to...

Jul 17, 2019
The voice is Data

The voice is Data

82% of French people are not aware that their voice is considered personal data protected bythe RGPD.

Jul 12, 2019
B2B: Social networks are increasingly influencing sales

B2B: Social networks are increasingly influencing sales

B2B: Social networks are increasingly influencing sales The corporate world seems to succumb to the siren calls of Social Selling: according to a study,the impact of social networks on the BtoB act of purchasing would have more than tripled in ayear &#8230;According to the 2nd edition of the Social Selling Barometer conducted by La Poste...

Jul 09, 2019