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Importance of Authentic Content in the Gen Z World

Authentic content for Gen Z is all about crafting stories that resonate with their core values—think transparency, relatability, and straight-up honesty. They’re all about content that comes off real and raw, rather than something that feels like it’s straight out of a corporate playbook. They prefer messages that are personal, a bit rough around the...

Aug 07, 2024

How to Improve Social Footprint with UGC?

User-Generated Content (UGC) has become the focal point of marketing strategies across industries, especially on social media platforms. Any content—whether it be images, videos, text, or reviews—created by people, rather than brands qualifies as UGC. It isn’t just light on the pockets but is also perceived as more authentic and trustworthy by consumers. Leveraging UGC...

Aug 07, 2024

How Do Reviews Boost Conversion Rate?

Today customer reviews have become a cornerstone of shopper engagement strategies, significantly impacting consumer behavior and business success. This post delves into the key role that reviews play in boosting conversion rates, transforming casual browsers into committed buyers.  By understanding the power of customer feedback, businesses can unlock new levels of engagement and sales effectiveness....

Aug 06, 2024

Social Commerce: Is TikTok Taking Over Instagram?

Do you find yourself hovering between TikTok and Instagram, finding your daily dose of entertainment, discovering new brands, and adding items to your cart? You’re not alone. Social commerce has been rapidly expanding over the past few years and different world regions have adopted this mode of shopping at various levels and through various channels....

Jul 26, 2024

How to Scale Your Content in the Beauty Industry

It is not news that consumers in the beauty industry are informed, well-researched, and knowledgeable. They know right from wrong, good from bad, and true from fake. They are increasingly looking to see real-life applications of products through the experiences of their peers before making a purchase. This shift towards authentic, consumer-created content has fundamentally...

Jul 23, 2024

3 Truths and 1 Lie about Influencer Marketing for eCommerce brands

In recent years, influencer marketing has emerged as a powerful tool for eCommerce brands seeking to connect with their target audiences in authentic and engaging ways. This rise can be attributed to its ability to humanize brands, amplify reach, and drive conversions through trusted voices in niche communities. However, amidst the buzz and success stories,...

Jul 05, 2024

How to boost sales with Instagram Influencer Marketing?

Instagram has revolutionized modern marketing, becoming a powerful platform for brands to reach their target audience. Influencer marketing, in particular, has emerged as a key strategy in today’s digital landscape. This blog aims to provide actionable tips on how to leverage Instagram influencer marketing to boost sales and drive business growth. Understanding Instagram Influencer Marketing...

Jul 05, 2024

How to Boost Your Reviews in the Second Half of 2024?

As we move into the second half of 2024, the landscape for consumer reviews is more dynamic than ever. Reviews not only influence consumer trust and buying behavior but also play a crucial role in search engine optimization (SEO) and online visibility. This year presents a pivotal opportunity for businesses to harness the power of...

Jul 01, 2024

Optimizing Videos for Mobile: The Vertical Video Trend

In today’s fast-paced digital world, mobile devices have become the primary means for consuming content. Vertical video content, in particular, has seen a dramatic shift in how it’s consumed, with an increasing number of viewers watching videos on their smartphones and tablets.  The vertical video trend has emerged as a direct response to the way...

Jul 01, 2024

Skeepers Named by Forrester as a Notable Vendor in Customer Feedback Management

Forrester’s landscape report of Q2, 2024 is an overview of 15 notable vendors in Customer Feedback Management (CFM) solutions and we are elated that Skeepers has been named one of them.   According to the report, 75% of CX leaders use CFM tools. For these buyers, integrating data from multiple channels and sources is both a...

Jun 17, 2024

3 UGC examples to fuel your next campaign

User-Generated Content (UGC) has become a cornerstone of modern marketing strategies, offering authenticity and engagement that traditional methods often lack. In this blog post, we’ll explore three standout examples of brands effectively leveraging UGC to fuel their campaigns. From skincare to sports and beauty, these cases highlight innovative ways to incorporate UGC to boost brand...

Jun 07, 2024

6 UGC Techniques to Boost Your SEO Potential

User-generated content (UGC), created and shared by users, is a driving force in this day and time. Beyond its role in social validation, UGC holds significant importance for search engine optimization (SEO). Bringing the two together can enhance your online visibility, credibility, and engagement, leading to increased organic traffic and conversions. In this blog post,...