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Luxury sector: why and how to improve customer experience?

When marketing to customers of a luxury brand, delivering an enjoyable customer experience is one of the most important things to consider. When selling a luxury item or service, you are well aware that you are selling an experience and convenience just as much as you are selling a good or service. This means that...

Apr 10, 2019

The Ultimate Guide To Make A Customer Survey (With Questions!)

There is nothing more effective when it comes to learning about your customer base than a customer survey. For years, customer surveys have been giving customers a chance to express their opinions about the companies with which they do business with. However, the focus of this blog post is not to prove the importance of...

Mar 28, 2019

Using the Net Promoter Score to enrich your Adobe Campaign

The Net Promoter Score (NPS) is a way of measuring how likely your customers are to recommend your company to their friends and family. MyFeelBack’s connector enables you to automatically upload your customers’ NPS scores directly to your Adobe Campaign Standard account. In this article, we’ll explain how to do this, as well as the...

Mar 20, 2019

How to send surveys by email using Adobe Campaign Standard (ACS)

Surveys are an effective way to learn more about your customers and measure customer satisfaction. Are you already using Adobe Campaign Standard to develop your marketing campaigns and communicate with your clients? You can also send your MyFeelBack surveys by email directly via Adobe Campaign. Here are some of the benefits of this strategy, as...

Mar 05, 2019

Advalo from the viewpoint of Valérie Kaufmann, CRM Director and Audrey Raimond, Digital CRM Communications Manager, BUT.

Valérie Kaufmann and Audrey Raimond, CRM Director and Digital CRM CommunicationsManager at BUT, explain how the furniture chain wants to individualize communication witheach customer, in order to offer a consistent omnichannel experience.

Feb 01, 2019

Learn more about your visitors and monetize your website

Are you looking for ways to monetize your site more effectively? Transforming your website traffic into a source of revenue is one of the main challenges you’ll face as you grow and develop your site. After presenting a brief overview of different monetization strategies, we’ll show you how gaining a more comprehensive understanding of your...

Jan 17, 2019

5 Pieces of Data you Must Collect on Your Clients

By now, most players in the marketing industry know how important collecting customer data is for your business and that surveys are a great way to collect it. This blog discusses the 5 most important pieces of data you should collect from your customers when you decide to start collecting customer data. We broke it...

Jan 10, 2019

Alix, Customer Insight Manager at Advalo: "The fulcrum at the center of the organization”

Customer Insight Manager is a position created at Advalo to identify new marketing levers, disseminate best practices and identify innovative methods. What are the challenges of such a position and the benefits for our customers? Answered by Alix, data and CRM specialist, Customer Insight Manager. Whether with customers, partners or internally, CIM ensures that everyone...

Jan 07, 2019

Advalo viewed by Antoine Bourdy, Marketing Manager at BodemerAuto, automotive dealership.

Antoine Bourdy, Marketing Manager at BodemerAuto granted us an exclusive interview in which he explains the reasons that drove the automotive group to work with Advalo and how the platform contributes to improving marketing performance particularly in second hand and new vehicle segments.

Dec 06, 2018

Attend These 8 CX Conferences to Brand Strong and Stay Competitive in 2019

Modern marketers may think that “brand” and “customer experience” are different. Yet, today, there’s more of everything: more choices, more channels, more speed, more confusion. In short, there’s more noise and less signal. Such rapid transformation means most brands have failed to keep up the way customers use products. To build brand equity and remain...

Nov 21, 2018

Your Top 5 Customer Satisfaction Questions Answered

The customer is always right. Popularized by retail pioneers such as John Wanamaker and Harry Gordon Selfridge, this slogan emphasized the importance of delivering high customer satisfaction and treating their complaints with utmost care. Today, more and more companies are starting to realize that their customers are not just “always right”. They are becoming their...

Oct 02, 2018

5 tips for analyzing customer survey results

Once you have sent out a survey and collected your answers, the next step is to analyze the results. This part of the process is just as important as preparing and deploying your survey. Analyzing the results of your survey too quickly can be counterproductive and lead you to false conclusions. Here are 5 tips...

Sep 11, 2018

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