Uncategorized Archives - Page 33 of 155

Resources

Blog

Uncategorized

15 Ways to MacGyver Your Customer Experience

MacGyver, the American secret agent able to solve complex problems without breaking a sweat. Always resourceful, he can find his way out of any jam using the tools at hand. Do you have what it takes to be the MacGyver of your business’s customer experience? Let’s find out. #1 You always encourage feedback. Customers are...

Apr 03, 2017

The Secret to Knowing Your Customers Before They Purchase

Business is all about knowing your customers. When you know your customer, you are able to market to them in the language that they speak. This is essential in order to make the emotional connection necessary to build the trust and loyalty that leads to repeat business. This goal of knowing your customer is why...

Mar 13, 2017

5 Things That Drive Your Visitors Away

Your website is oftentimes your potential customer’s first impression of your company, and that makes it a pretty powerful marketing tool. Having a great website can win you customers around the world without any effort from a salesman. However, if your website isn’t created with the right things in mind, it can send the wrong...

Feb 14, 2017

Marketers: Why you need to stop guessing and start asking

According to the last year’s PwC’s Global Data and Analytics Survey, 62% of executives rely more on their experience than data to make decisions. Most executives know that data is power but they still cling to a status quo that relies on making decisions based on their intuition and past experiences. As Michael Feindt, researcher...

Feb 12, 2017

The Real Reason Your Marketing Plan Doesn't Work

You’ve got a sleak design, you’ve perfected your language, and you invested in the best marketing software. Yet somehow, your marketing plan falls short of your expectations. What’s missing? If you’ve covered all your marketing bases but still feel like you’re not getting the results you want, chances are, you need to rethink who you’re...

Feb 05, 2017

5 Tools That Everyone in the CRM Industry Should Be Using

If you are in the customer relationship management industry, you probably have a lot on your mind. Because managing relationships is not an exact science, it requires constant care, innovation, and attention. That being said, any tools you can use to help facilitate the process should be taken full advantage of. Here are some of...

Jan 24, 2017

8 Questions Before Choosing a Smart Survey Software

Surveys are a marketers best friend. Not only are they one of the most effective ways to build a relationship with your customers, they also are a low investment, easy to use resource that increases your ROI. However, creating, sending out, and analyzing survey results can be time consuming and difficult if you don’t have...

Jan 04, 2017

4 Simple Things CMO's Can Do to Make Their Lives Easier

With the start of the new millennia, field of marketing began changing so rapidly that it completely redefined the CMO’s job description. This wind of change started with AdWords in 2000, continued with real-time bidding (RTB) in 2009 and ad exchanges in 2010, and is now blowing even faster with the emergence of new channels,...

Dec 20, 2016

5 Net Promoter Score Myths Debunked

We already talked about Net Promoter Score (NPS) in several of our blog posts, but let us start again by saying what NPS really is. NPS is a metric used to measure customer loyalty which was developed by Fred Reichheld, Bain & Co, and Satmetrix Systems. Reichheld introduced NPS in his 2003 article “One Number...

Dec 19, 2016

8 Killer Ways to Amp Up Your CRM

If you ask different C-suite executives what is the most important asset in their business, don’t be surprised if you get a bunch of different answers. Brick-and-mortar owners will chant that location is everything. IT managers will say the same thing for technology and HR managers will of course say that employees are the most...

Dec 04, 2016

3 Mind-blowing Survey Tips Every Marketer Should Know

As marketers, we often try to predict the future – such as “will our customers like the new features that we’re planning to add”. If they like it, we rationalize it to ourselves that we knew this was going to happen, and that our deep customer knowledge was the reason for it. If they don’t,...

Nov 28, 2016

What To Do When Visitors Don't Buy

There are a lot of things to consider when a visitor comes to your site and chooses not to buy your product or service. They came, they saw, they didn’t buy…what went wrong? First of all, it’s extremely valuable to note that they came to your website in the first place. This means that they...

Nov 20, 2016

« 1 … 31 32 33 34 35 … 39 »