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Customer Data, Your Key to a Personalized Experience

Consumers are inundated each day with new products and brands, making it increasingly difficult for them to differentiate one business from another. Therefore, to stand out, you must figure out how to distinguish yourself. One way to do this is by focusing on ways to provide customers a unique experience, one which has been tailored...

Jun 20, 2016

Killer Marketing 101: Mobilize the Power of Customer Feedback

Gathering insights from your customers is essential for creating a tailored experience which will keep them coming back for more, giving you the competitive edge you need to survive today’s in marketplace. Once you are able to understand and leverage customer motivation, need, intent, and/or purchase history, you are in a better position to re-engage...

Jun 06, 2016

Why Customer Acquisition Costs Kill Businesses

Managing a business can be a real challenge, and the single biggest contributor to business failure for most is financial mismanagement. Making smart financial decisions can make a world of difference to your business success. And nowhere is this truer than when it comes to investing in customer retention. Businesses often devote large portions of...

May 30, 2016

64% of Businesses Agree: You Need a Customer Insights Strategy

For many marketers, their biggest challenge is also their top priority: knowing their customers’ needs, wants, and attitudes. According to Experian’s Digital Marketer Report, 38% of marketers cite “knowing their customers” as their top challenge for 2016, and 52% name “enhancing their customer knowledge” as one of their top three priorities. Other challenges include maintaining...

May 24, 2016

Ignoring Customer Insights? Good Luck With Your Marketing!

The most fundamental form of marketing is talking with your target customers. When you engage your customers, you learn more about them, what their most pressing problems are, and how you can serve them better. And with so many ways to engage customers and gather quality feedback to improve your marketing efforts, there really is...

May 23, 2016

Power Boost Your CRM with Smart Survey Software

Monitoring interactions with your customers is essential to improving your customer experience. But no matter how good your monitoring efforts are, it is often difficult to capture the full voice of the customer. To do that, you must capture more than just the conversation which takes place at a point of transaction. To truly understand...

May 18, 2016

Why Customer Experience Starts With Customer Knowledge

More than ever, customers want to be treated with respect. They simply do not want to do business with a company which doesn’t have their best interests in mind and isn’t willing to go the extra mile to deliver exactly what they want. There’s just no way around it: the ability to deliver a consistent,...

May 09, 2016

3 Ways You're Delivering a Poor Online Customer Experience

Businesses lose customers everyday. In fact, upwards of 91% of customers leave without providing any explicit warning. To be successful, businesses now more than ever must not only know how to attract customers but understand how to keep them. Successful online business like The Yankee Candle Company demonstrate the value of developing efficient, meaningful, and...

Apr 27, 2016

5 Must-Have Features to Power Up Your CRM Data!

Developing and maintaining relationships with customers can be a challenge. But no task is more essential for a business’ growth and survival. In order to maintain close customer relationships, a CRM system is a must-have. CRM, short for customer relationship management, serves numerous functions: Most CRM software is created to meet the general needs of most...

Apr 25, 2016

12 Quick Fixes to Personalize Your Online Experience

Conversions occur when you become relevant to your customers. If what you offer and the way you present your offerings is relevant to your visitor, they will become buying customers. But the only way to make your business relevant is to first know who your customers are and what they are looking for. For online...

Apr 19, 2016

Don't Expect Sales if you Don't Know Your Audience. Here's Why.

Customer satisfaction measures the difference between a customer’s expectations and his or her actual experience with your business. If the experience you deliver is truly positive and exceeds those expectations, you are likely to generate customer loyalty, goodwill, and the perception of excellent value. To ensure a positive customer experience, you must begin by asking...

Apr 13, 2016

Want to Improve Your Customer Knowledge? Ask these 3 Questions!

How do you achieve frictionless customer experience while still boosting revenues? With a clear understanding of who your customers are. Did you know that 97% of e-commerce businesses fail because they don’t really know who their customers are or what they want? Trying to deliver everything to everyone, many online businesses suffer as a result...

Apr 05, 2016

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