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Navigating the Do’s and Don’ts of Gifted Reviews

In recent times, consumers heavily rely on the recommendations of others when making purchasing decisions, whether it’s choosing a smartphone, selecting cookware, or booking accommodations. Before making a purchase, they prioritize reading reviews to ensure a thorough understanding of both the positives and negatives associated with a product. This is where gifted reviews come handy....

Feb 02, 2024

The Ultimate Guide to Measuring Creator Campaigns

The voice of consumers is driven by creator campaigns. Brand awareness, engagement, conversions are pivotal in this attempt at capturing and measuring these voices. As brands invest more in creator partnerships, measuring the success of these campaigns is crucial to ensuring a strong return on investment (ROI) and fine-tuning future efforts.  This guide will walk...

Jan 20, 2024

The Impact of UGC on Consumer Decision-Making in 2024

The consumer of 2024 is not merely a passive observer but an active participant in the decision-making process. Their behaviours and shopping patterns are driven by reviews and recommendations from peers and fellow shoppers. Shopping is no longer a mere transaction, but an immersive journey guided by the collective wisdom of a global community.  User-Generated...

Jan 05, 2024

Will AI- Generated Content Replace User-Generated Content?

AI has posed many questions to marketeers and creators alike. Is it taking over our jobs, our creativity, our content? It’s true that today AI-generated content is rapidly reshaping marketing and offering brands scalable and efficient ways to create personalized content. From product descriptions to social media posts, AI provides speed and volume that are...

Jan 03, 2024

UGC: new drivers of influence

Customer reviews, consumer videos, influencer posts, verbatims… User Generated Content (UGC) is everywhere. This type of content has the greatest impact on consumer purchasing decisions. This article takes a look at why and how you should build a marketing strategy based on User Generated Content.  UGC, the king of marketing content  Over the past few...

Dec 13, 2023

Turning Likes into Sales: Influencer Marketing on TikTok

In the hustle and bustle of holiday shopping and the excitement of sales seasons, brands are increasingly turning to TikTok influencer marketing to transform mere likes into tangible sales. As end-of-season sales become a focal point, the strategic collaboration between influencers and brands on TikTok emerges as a powerful catalyst for driving conversions. Join us...

Dec 11, 2023

Rebranded and Ready to Grow!

Transforming Trust Into Commerce Welcome to our brand-new brand. As we enter our next phase of growth, we’ve updated the Skeepers brand look and feel to better reflect our leadership position as the fully integrated one-stop-shop UGC suite. You’ll see our fresh new logo and colors on our products, our new Skeepers website, and all...

Nov 03, 2023

5 Reasons to Integrate Customer Reviews on Your Website

More and more companies publish post-purchase customer reviews on their website.   Which is no surprise! There are multiple benefits: increased credibility, boosted conversion rates, an enhanced customer relationship, improved SEO…    This article also takes a look at how consumer reviews are key to building a customer-centric strategy.  1 – Customer Reviews Add Credibility to Your...

Mar 30, 2023

Cabi Case Study

How Clothing Brand Cabi Used Octoly To Supercharge Brand Awareness And Find Its Most Enthusiastic Influencers Scaling Influencer Marketing and Boosting Brand Discoverability The Brand Cabi was founded in 2002 with the goal of providing women with a better way to shop and work. At the heart of this clothing and accessories brand are the...

Aug 19, 2022

Influencer Marketing: 3 Reasons to Use Instagram

Since the beginning of 2022, 26 million people use Instagram in France (Statista, 2022). The social media platform has become key for brands, consumers, influencers, etc., and acts as a digital showcase for all.   Whether to share promotional photos, instant videos or to bring influencer marketing campaigns to life, Instagram has become “the place to...

May 11, 2022

Retail : How to improve your CRM strategy?

As David Le Douarin, co-founder and General Director of Predictive Marketing Activation announced in his forum : “Purchasing routes have been disrupted by new technologies. Faced with drops in store traffic, brands have greatly increased marketing pressure – email, retargeting, etc. – and have massively resorted to promotion. Unfortunately these practices have drawn them into a...

Feb 26, 2022

7 KPIs to Measure Your Customer Experience

The quality of your customer experience is what sets you apart from the competition. To manage your customer experience, identify your strengths and detect problems and areas for improvement, you need to build a solid experience measurement system. Which brings us to the heart of this article: which indicators should you use to measure your...

Feb 03, 2022

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