Cornilleau is riding the Olympic momentum with customer review syndication

Founded more than 70 years ago, Cornilleau has gradually established itself as the European leader in the manufacturing of outdoor table tennis tables. Its offer has expanded with a range dedicated to billiards tables, football and multifunction tables, marketed in supermarket chains and through an e-commerce site that now accounts for nearly a third of its sales.

Exporting to more than 80 countries, Cornilleau now generates 50% of its turnover internationally, confirming its position as a leader in the outdoor leisure sports market.

• Improve visibility and increase conversion with a certified customer review solution
• Boost international growth with the power of review syndication
• Ensure a reputation for excellence by using customer reviews to improve your products

Cornilleau launched its website about fifteen years ago and wanted to increase the visibility of its brand and products by publishing customer Verified Reviews. The brand first used the collection module of its Prestashop e-commerce platform. Disappointed with the performance of this solution, Cornilleau turned to Avis Vérifiées by Skeepers. Response rates immediately increased and many reviews were added to the product catalogue. Indeed, soliciting the brand’s real customers helps to increase the response rate to requests for opinions.

Continuing its development, Cornilleau has faced a new challenge: to manage the collection, processing and publication of reviews for all the countries to which the brand exports, thanks to its e-commerce site, available in 6 languages. The collection and analysis of reviews was also crucial to demonstrate the quality of the products and services, and to ensure the maintenance of the excellent reputation of the brand, which is manufactured in France and guarantees its products for 10 years.

• Collect reviews with a certified solution, a guarantee of authenticity and transparency
• Accelerate the brand’s international presence by publishing reviews on all sites through syndication
• Publish reviews on all communication channels to optimize visibility and SEO

After considering using a local solution on its Anglo-Saxon sites, Cornilleau turned to Skeepers. Verified Reviews by Skeepers was chosen for its ability to automate the collection process while ensuring the quality and authenticity of reviews. The overall brand and product rating is also displayed very clearly on the websites, thanks to a widget that is also visible on search engines (Google Shopping, Rich Snippet).

Cornilleau has gone even further in exploiting these Verified Reviews by using the Skeepers syndication module. For each review collected, the software automatically translates it into different languages and publishes it on the product sheets of the brand’s international sites. Thanks to this solution, the distribution of reviews is automated in all markets, and their visibility is increased tenfold.

The Skeepers platform allows all these review streams to be controlled and the brand can react quickly in case of dissatisfaction. Cornilleau is indeed very attached to its reputation for excellence, and its customer service treats each request with the greatest attention.

• Dissemination of a large number of qualitative and authentic UGC in a short time on all sites
• Increased conversion (+15%)
• Inspiring customer insights for product and service evolutions

 
On Cornilleau’s e-commerce sites, Verified Reviews enrich the product sheets and provide proof of quality that greatly contributes to convincing customers. These UGC also have a very positive impact on the visibility of products on search engines.

With syndication, the number of reviews on the various international sites has increased considerably. Today, the entire catalog is covered and the automated process continues to enrich the product sheets, in all languages. The number of reviews per product has thus been multiplied by 6!

The link between the presence of these UGC and sales growth is significant: the conversion rate has increased by 15% on average. And Cornilleau notes that the products that have the best rating are also those that are in the top of the sales!

For their part, product marketing teams are starting to analyze feedback, which they use to detect areas for improvement to maintain the quality of services. They are also a very good source of inspiration for the next range.