Insight & Feedback Management

Turn customer experiences into business opportunities. We help companies capture their customer information to make data-driven decisions and improve their business.

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Create Smart Questionnaires

Create smart and dynamic questionnaires quickly with our intuitive editor. Increase your response rate with custom formats that adapt to every device.

Collect the Data you Need

By e-mail, SMS, shopping cart, website… collect all the data you need. Target the information you are missing and our platform will do the rest.

Manage your Customer Experience

Create customized dashboards and reports in real time. Identify your KPIs and optimize the customer experience.

Ask the right questions to the right people

We mix existing data from your CRM with behavioral and contextual data to ask very specific questions that provide you with highly qualified information and with excellent response rates (75% on average).

Activate the data you collect daily

Feed your marketing flows with high-value data. Trigger actions when specific responses arrive. Configure alerts, create support tickets, send notifications, mark users, and update potential clients’ information.

Collect the missing data from your CRM

The most powerful CRM is the one with the best data. Smart surveys are tailored based on the data you need, so you’ll always ask questions that give you actionable data.


Increase your understanding of why a customer bought or not, spotting trends that directly impact revenue, and identifying areas for improvement to drive real-time data-driven decision making is now possible. We’ll show you how.

Net Promoter Score

Measure customer loyalty by assessing your NPS.

Customized Data

Import your own data to create exclusive drop-down lists for your business.

Custom Questions

Checkboxes, drop-down lists, and multiple-choice questions. The choice is yours.

Creation and Design Capabilities

Create smart surveys quickly and easily in our intuitive editor. Customize their appearance with our easy-to-use styling tool.

20+ Question Types

From basic to advanced question types, we have what you need.

Text Collection

Use free-field question types to capture customer feedback.

Logic and Branching

Redirect respondents to specific questions and pages based on their answers.

Rating Scales

Give your questions some fun with stars and emoticons.

Image Selection

Increase response rates by adding visual flair to your questions.

Template Library

Use best-performing industry-tested survey templates with smart scenarios and streamlined implementations.

Give your customers a robust platform to share their experiences

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Get super-specific customer data that is missing from your CRM. You can activate questions on your website after a specific action such as a click or scrolling to a section of the page. You can also stop your surveys once a certain amount of collected data is reached.

Time Spent on Page

Ask questions after spending a specified amount of time on a specific page of your website.

Page Views

Activate surveys based on the specific pages visited by your users.

Exit Intent

Trigger questions to a visitor who is about to abandon their cart and leave your site.

Targeting Functionalities

Segmenting your customers efficiently can represent the success or failure of your business, it is time to take your strategy to the next level.


Ask questions of visitors coming from paid ads or competing websites.


Ask inactive customers questions to identify where you have issues.

Date and Time

Schedule surveys to collect data on specific dates and times.

Limit Collection

Stop your surveys once a certain amount of collected data is reached.


Segment your surveys according to the language of your client’s browsers.

Mouse Tracking

Trigger questions on your website after a mouse click, scroll or other event on the screen.


Integration and deployment in your project are essential, which we will help you achieve. To make this step as agile and simple as possible, and we integrate into your strategy as soon as possible with our tool.

Ultra Responsive Design

Your surveys always look good, whether you are on a mobile device, tablet or PC.

Automatic Contact Sync

Import your contacts continuously via API or FTP server to automate survey implementation.

Native Email Integration

Allow recipients to reply directly from email, dramatically increasing response rates.

Deployment Functionalities

Enjoy automatic contact syncing via API or FTP server to automate survey deployment. And segment your contacts in a simple way, integrating with your email. All this in one click!

Contact List

Segment your contacts easily within Insight & Feedback Activation.

Email Templates

Choose from a variety of industry-proven email templates or create your own.

Multi-lingual Surveys

Adapt the survey language to your customers to reach a global audience.


Implement surveys through text messages and interact with your customers.


Never ask the same person twice or within a certain period of time.


Choose from various formats between pop-ups, bars and buttons.

Give your customers a robust platform to share their experiences

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We give you the opportunity to segment, update and activate everything in your strategy. Update specific fields of your database, analyze post-feeback actions, and enrich your CRM.

Field Mapping

Update specific fields in your database using our powerful mapping tool.

Post Feed-back Plans

Trigger actions when specific responses arrive. Set up alerts, create tickets, and send emails.

CRM Enrichment

Enrich your CRM and marketing tools continuously with actionable data.

Activation Functionalities

Activate your strategy and go to the next level with our solution.

Contact Creation

Generate new leads in your CRM from your surveys.

Update Contacts

Keep an up-to-date database with up-to-date and qualified data.


Salesforce, Adobe Campaign, Microsoft Dynamics CRM, Mailchimp, Zendesk, Hubspot, Sugar CRM and more


Analyzing data in real time is critical to your business. Thanks to our tool you can consult and generate customized reports based on the department, the product, or point of sale.

Custom Reports

Create customized reports based on department, product, or point of sale.


Set alerts when your KPIs reach a certain threshold.


Analyze specific datasets using advanced filters.

Analysis Functionalities

Whatever your analytics needs are, our solution will meet them. Reliable and highly qualified data is now at your fingertips.


Report by Mail

Schedule daily, weekly or monthly email reports for all your teams.


Share and export reports in csv, pdf, html format or via FTP.

Dynamic Tables

Build your graphs based on the KPIs you want to monitor and take control of the entire customer experience.

Give your customers a robust platform to share their experiences

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Our tool integrates with the main CRM, marketing tools and applications that you use every day for your work.


Adopt a customer centric approach by sharing collected customer experience data with all departments and members of your organization.