INDUSTRY — FOOD & BEVERAGE
Make your Culinary Content Aspirational
Infuse your Consumers with Real Content
The multiple touchpoints of a consumer’s journey in the food & beverage industry have significant impact on the buying decision. The visuals and content they encounter at this critical juncture can shape their entire purchasing decision. Showcasing the excellence of your products through real people and their experiences can be a powerful tool to soar conversion rates and build credibility. Consumer reliance on User-Generated Content is more pronounced than ever. Ratings and reviews, Q&A sessions, and customer-submitted photos and videos have become indispensable tools for making informed purchase decisions.
Nearly all consumers actively seek out UGC to validate their choices, and food and beverage products are no exception. User-Generated Content serves as the confidence catalyst for both online and in-store food and beverage shoppers. The ability to see real people enjoying and endorsing products creates trust and excitement. Collecting and displaying this content not only benefits the shoppers but also has a positive ripple effect on the brands selling these products. It’s a win-win situation where authenticity and real experiences take center stage.
SaaS is your solution
Top food & beverage brands choose UGC to give shoppers a whole new experience at their fingertips.
Feedback Management
Collect and manage customer feedback at each stage of the buying journey to continually optimize your customer experience and engagement.
Influencer Marketing
Automate and scale influencer activation by collaborating with a large pre-vetted community of micro and nano-influencers.
Live Shopping
Create, stream and manage live shopping events with experts and super brand lovers, to bring you closer to your community.
Ratings & Reviews
Leverage authentic reviews to manage your online reputation, improve SEO and conversion on your website, and offer better products and services.
Consumer Videos
Get your brand ambassadors involved in the creation of quality and inspiring videos on a large scale, to inspire and better inform consumers.
Customer Data Activation
A one-to-one marketing solution that leverages your customer data, to make each interaction of the buyers journey, a lever for incremental growth thanks to our AI predictive models.
Our Resources
If you’re seeking more content about the challenges food & beverage companies face and solutions that work, we have more content for you. Our robust library of content includes articles, case studies, and e-books.
Want to find out more?
Check out our articles
-
Influencer MarketingRead more10 signs that prove that you’re ready to dive into micro influencer marketingThe time has come! You’ve decided you’re going to promote your product or service through social media, with the aid of influencers. Good call! We’re going to share with you the 10 signs that prove that you and your brand are ready to start launching campaigns with micro influencers. -
Read more10 tips for collecting feedback after an eventIf you’ve ever organized an event, you definitely know how much work goes into the process. Finding a venue, deciding on a theme, inviting speakers, promoting the event – there’s always a long list of things to do! Once your event is over, take a moment to celebrate its success, but remember that there’s still... -
Influencer MarketingRead more4 inspiring brand ideas to take advantage of UGC influencersUGC or (User Generated Content) corresponds to all the content generated by users on all expression platforms such as social networks, forums, or websites. Unlike brand-generated content, UGC is a category of Earned Media that takes the form of photos, videos, but also written content such as comments or reviews. A guarantee of authenticity and...
-
Influencer MarketingRead more10 signs that prove that you’re ready to dive into micro influencer marketingThe time has come! You’ve decided you’re going to promote your product or service through social media, with the aid of influencers. Good call! We’re going to share with you the 10 signs that prove that you and your brand are ready to start launching campaigns with micro influencers.
-
Read more10 tips for collecting feedback after an eventIf you’ve ever organized an event, you definitely know how much work goes into the process. Finding a venue, deciding on a theme, inviting speakers, promoting the event – there’s always a long list of things to do! Once your event is over, take a moment to celebrate its success, but remember that there’s still...
-
Influencer MarketingRead more4 inspiring brand ideas to take advantage of UGC influencersUGC or (User Generated Content) corresponds to all the content generated by users on all expression platforms such as social networks, forums, or websites. Unlike brand-generated content, UGC is a category of Earned Media that takes the form of photos, videos, but also written content such as comments or reviews. A guarantee of authenticity and...