Building loyalty is key to reducing both acquisition and customer service costs. But this is easier said than done!
How do you build loyalty? By improving your customer journey and therefore overall satisfaction with your brand’s buying experience.
Customer journeys have become more complex with companies’ digital transformation and the creation of phygital journeys. Consumers expect more authenticity and interaction with brands.
They want personalized journeys and communications. Your brand needs to meet these new demands to satisfy and enchant them.