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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 3mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 5mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 4mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 3mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 2mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 4mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 3mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 4mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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How to launch a campaign with micro influencers?

Nowadays, it’s an undeniable fact that influencer marketing is a must-have for brands !

Article 8mn

10 signs that prove that you’re ready to dive into micro influencer marketing

The time has come! You’ve decided you’re going to promote your product or service through social media, with the aid of influencers. Good call! We’re going to share with you the 10 signs that prove that you and your brand are ready to start launching campaigns with micro influencers.

Article 6mn

How to analyse the success of your Instagram strategy

Social networks have become one of the most powerful and important communication channels of the moment. Through them you can increase your visibility, reach your target audience and meet many of your business goals.

Article 6mn

How to Effectively Deploy Surveys Internationally

Do you want to deploy international customer studies, by adapting your surveys to each country and target’s specificities? Then you’re in luck! Not only is it possible, but we can help you make it happen. MyFeelBack’s solution provides all the functionalities you need to successfully deploy your surveys abroad – adapting questions and modes of...

Article 8mn

Micro influencers: today’s true thought leaders

We all know opinion leaders: that colleague whose every intervention pushes the entire sector into question, that other one whose publications on LinkedIn trigger avalanches of interactions or the company whose blog is an authority in our sector of activity. Does this evoke something in your mind?

Article 5mn

Influencer Marketing: key data to know for 2021

The year 2020 has been key for influencer marketing: the sanitary crisis that has gripped the world has also changed our consuming habits, our way of communicating, of interacting with one another and even of marketing. All the underlaying trends have been accelerated in response to the demand of rapid adaptation the sanitary health crisis...

Article 5mn

Why Customer Centricity is at the Heart of McDonald's

McDonald’s is making big changes to how it handles customer service. In 2013, the company has suffered declining customer satisfaction levels and sales. Former McDonald’s CEO Don Thompson announced in 2014 that improved customer service needed to become a top priority for the brand: “You will see changes in our customer service model as we...

Article 4mn

How to optimize SEO with influencer marketing?

Having a good SEO is essential for any company that wants to be visible on the Internet and boost its e-commerce. To be well referenced on Google, the content must be optimised so that it is favoured by its algorithm.

Article 5mn

How to optimize SEO with influencer marketing?

Article 5mn

TikTok Guide: how to add the new app to your influencer strategy

TikTok is, without a doubt, the star of the moment. It’s the social media everyone’s talking about, and this obsession is understandable if you look at the huge growth the app has experienced in the past months. Just in the first trimester of 2020, TikTok was downloaded 315 million times! This is the highest download...

Article 7mn

How to find and collaborate with nano influencers?

Small but powerful, nano influencers are very appreciated by brands nowadays. They are, above everything else, authentic consumers, and the central pilar of any customer centric strategy. Discover how to collaborate with these niche agents and how to exploit their full potential.

Article 5mn

Social media shopping: the trend to watch out for in 2021

Social media apps are actively working to become centralised shopping channels for customers. For quite a few years now, social media has been indispensable to attract new customers to websites and physical stores (drive-to-store).

Article 5mn

Colaboraciones con bloggers: la herramienta de SEO subestimada

Tener un buen posicionamiento en SEO es esencial para toda empresa que desee ser visible en Internet y propulsar su e-commerce. Para estar bien referenciado en Google, el contenido debe ser optimizado de manera que el algoritmo lo priorice.

Article 6mn

6 Practical Use Cases to Enrich your Splio Database and Increase your Turnover

The Splio & SKEEPERS CX Management integration provides multiple use cases that can generate marketing performance. It enables you to feed exclusive data into your CRM solution, thus enriching your customer knowledge and improving your campaign ROI. To give you a preview of some of the possibilities offered by this integration, we will present 6...

Article 7mn

The 5 main advantages of influencer marketing

Collaborating with micro influencers doesn’t only mean a beautiful picture on Instagram with a decent engagement rate, don’t fool yourself! Micro influence poses many advantages, not the least of which the possibility to innovate and to create original and authentic content to reach your consumers. Hivency, the influence platform, reveals 5 major advantages.

Article 5mn

Why has the Reels and TikTok video format met such a huge success?

It’s an undeniable truth : TikTok has burst into the social media scene and is here to stay, according to influencer marketing previsions for 2021. But what exactly are the reasons fur such a resounding success?

Article 5mn

2021 G2 reports are published – Hivency named as leader.

Every year, G2 helps many companies make purchasing decisions for their software. In addition to offering more than 1.2 million evaluations, G2 publishes annual reports that give the reader a clear picture of the best technology solutions on the market. In the latest report published in July 2021, Hivency received six new awards.

Article 2mn

Nano, micro and macro influencers: what’s the difference?

Influencers are officially the latest focus of brands. Influence holds an ever growing space in enterprise’s marketing strategies, and many professionals have recurred to content creators to advertise their brand or product. This communication tool has proved time and again its efficiency, and diving into the year 2021 fresh off a hard 2020, it’s more...

Article 5mn

What are ratings and reviews and what can they do for your brand?

If you’ve been paying attention to marketing trends lately, you will have surely come across this term more than once. “Ratings and reviews” sounds like a magical spell that has become unavoidable whenever you look at reports for the future (and present) of marketing.

Article 6mn

5 Reasons to use Buyer Persona in your Marketing

There are proven reasons why knowing who you are marketing to is extremely important to getting your message heard and reaching your audience in an effective way. Despite the fact that this is a relatively well accepted fact in the marketing world, it seems like many companies are still behind when it comes to utilizing...

Article 5mn

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Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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Our key topics

GenAI, Social Commerce and Communities

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