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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 4mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 2mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 3mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 4mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 5mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 2mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 4mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 5mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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Free Your Employees' Potential & Boost Your Customer Experience

There is a lot of talk about customer experience, but much less about employee experience. Wrongly so! Both are closely linked and “work” together. This article aims to: Present the interesting results of a survey conducted by CX Lab on employee experience and how it is perceived by employees. Together, we will discover today’s main...

Article 10mn

Beauty brands: how to choose which social media to use?

Nowadays more than ever, with the sheer amount of content being spun on the web, we need to carefully choose which social media we have to use for our influence marketing strategy. This choice can be based on the sector, the needs, goals or targets of the brand/campaign…

Article 7mn

How influencer platforms can help you successfully launch a campaign

Influencer platforms can be a precious aid when setting out to do influencer marketing campaigns for a variety of reasons: they help you save time, act as trustworthy influencer managers, help you set your objectives and set in motion the different actions to achieve them… Today, we’re going to give you some tips on how...

Article 4mn

The Dos and Don’ts of Communicating with Influencers

Influencers are a powerful force that marketers can use to reach a larger audience, launch new products, and increase brand awareness. But before developing a partnership, brands have to reach out to influencers to get the ball rolling. Starting off your influencer marketing program on the right foot means communicating the right way and avoiding...

Article 4mn

Shoppable Live Streams Will Be All the Rage in Beauty #OctolyPredicts

If 2020 was the year for live streaming, with the feature seeing a 70% increase in use in the US on Instagram during the start of lockdowns, 2021 is set to be the year for shoppable livestreaming. Already immensely successful in China (where it reached $61 billion in sales in 2019) through platforms like Taobao,...

Article 4mn

How to Write Scale Questions

Scale questions are among the most frequently used in surveys. They aim to capture a respondent’s opinion or feeling by presenting them with a series of options. Not only are they less time-consuming for the respondent, but they are also easy to analyse. For quality customer insights or satisfaction measurement though, you need to know...

Article 4mn

Influencer marketing: 6 pro tips to stand out

In this increasingly saturated and competitive field, it’s up to brands to deploy all their talent in order to attract the attention of influencers and conquer the hearts of their followers. To help you in this long road, here are 6 pro tips that will allow you to stand out from the competition.

Article 8mn

Why micro influence shouldn’t intimidate you

It’s inexpensive and fast, and 94% of marketers consider that influencer marketing is extremely efficient. However, many of them constantly overlook micro influence… but, what exactly is micro influence? Should I be intimidated by it? There are many misconceptions regarding this authentic approach to influence that allows to reach a maximum of consumers. Micro influencer...

Article 4mn

Company Culture: 25 questions to ask your employees

Company culture goes beyond the norms and rules defined by management and is reflected by the values, standards, and myths that all company members share and experience on a daily basis. In some cases, corporate culture can be represented by 2 separate visions: To ensure that your desired and perceived images are aligned, and...

Article 5mn

Infographics: the influencer pyramid

For many years, celebrities were thought of as the only influencers. Nowadays, we can easily count four different types of influencers: the all-stars (celebrities), the macro influencers, the micro influencers and the nano influencers. Discover who they are through our infographic, what sets them appart and what each of their strengths are.

Article 1mn

How to Use the System Usability Scale (SUS) to Measure User Experience

As you probably already know, assessing a service is much more difficult than a physical product. Luckily, an easy-to-deploy survey can help you collect qualified customer feedback about the usability of your company’s services. This survey is the System Usability Scale (SUS). What is the Purpose of the System Usability Scale (SUS) ? Definition of the...

Article 5mn

9 essential Instagram KPIs to analyse your brand account in 2021

If you use Instagram for your brand and are wondering how to measure the success of your campaigns and ensure your ROI, keep reading! Of all the social media platforms, Instagram is the one that keeps growing massively, and that’s not about to change in 2021. To ensure that you are not wasting time and...

Article 6mn

Leroy Merlin uses employee generated content to help customers

Leroy Merlin is a major French retailer specializing in home improvement, gardening and DIY. The brand was exploring ways to help beginner DIYers with their renovation and construction projects. One avenue was to deliver its customers high-value how-to video content, a win-win solution since this would also generate new sources of on and offline...

Article 2mn

5 tips to attract influencer’s attention!

Influencer marketing is the all-in-one tool that will enable a brand to increase its notoriety, gain visibility and even generate more sales. Thanks to the passion micro influencers put into their work and the brands they collaborate with, they’re the best possible brand ambassadors to achieve all the aforementioned goals.

Article 3mn

What to do when you lose a customer

You spend time and effort making sure your customers are happy and thriving. You are constantly brainstorming new products and ideas to keep them satisfied and to keep those retention rates high. And yet, inevitably, no matter how much you put into your customer care, sometimes you will lose a customer, and it hurts. So...

Article 5mn

Paid Media vs. Influencer marketing, which tool to prioritize

The majority of consumers have more faith in other consumers than in advertisement. Does that mean we should abandon payed supports and solely focus on communicating via influencers, who are closer to consumers?

Article 5mn

How to Present Your Survey Results

You need to present your employees or superiors with customer survey results, but you’re not sure how to go about it… Sound familiar? Then read on to discover all our tips for efficient survey result presentations. 1 – Outline Your Survey Goal and Formulate a Problem Statement Begin your presentation by explaining why you decided...

Article 6mn

Micro vs. Macro Influencers: why are their relationships different?

Relationships with influencers vary according to the number of followers they have on their social networks. If you work with a micro-influencer, you will not have the same exchanges as with a macro-influencer. Hivency explains why relationship management is different between both.

Article 3mn

12 Niche Influencer Communities You’ll Want to Engage with On Social Media

The best social media channels provide a way for users to find community with like-minded people. This is something there’s no denying that the past year has taught us the importance of, with many turning online to feel more connected during lockdowns. This means that micro and macro influencers are increasingly being viewed as experts,...

Article 4mn

How to launch a campaign with micro influencers?

Nowadays, it’s an undeniable fact that influencer marketing is a must-have for brands !

Article 8mn

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How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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