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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 2mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 4mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 4mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 4mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 5mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 2mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 4mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 3mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 2mn
E-commerce &#8211; A Survey for Each Stage of the Customer Journey

E-commerce – A Survey for Each Stage of the Customer Journey

Improving customer satisfaction in e-commerce is a major lever for increasing sales and building customer loyalty. But to improve customer satisfaction, you must first measure it and get to know your customers better. How? Read this article to find out! The e-commerce customer journey includes 5 key stages: pre-purchase, purchase, delivery, customer relationship, and customer...
Article 8mn
Influencer campaigns 2021: key dates of the year

Influencer campaigns 2021: key dates of the year

To obtain the best possible results with your influencer marketing campaigns 2021, the best is to plan a year-long strategy. Influence marketing is constantly evolving and nowadays renders the best results through long-term collaborations and with a constant presence on social media.
Article 3mn
Brand-influencer partnership: tips for a perfect brief

Brand-influencer partnership: tips for a perfect brief

As you probably already know, the brief plays a crucial role in the success of an influencer marketing campaign. To launch quality campaigns and reach the fixed objectives, content creators must be well-informed. Discover the secrets to create a perfect influencer brief and obtain amazing publications as part of your campaigns.
Article 5mn
Brand-influencer partnership: tips for a perfect brief

Brand-influencer partnership: tips for a perfect brief

As you probably already know, the brief plays a crucial role in the success of an influencer marketing campaign. To launch quality campaigns and reach the fixed objectives, content creators must be well-informed. Discover the secrets to create a perfect influencer brief and obtain amazing publications as part of your campaigns. Add context to the...
Article 6mn
CRM Managers: What customer data should you collect first?

CRM Managers: What customer data should you collect first?

Congratulations! You just got a job as a CRM manager. It is now your responsibility to manage your company’s customer relationships, making sure to always keep your marketing objectives in mind. You have a lot to keep track of, and a lot to learn. Most importantly, you need to learn from your customers: who they...
Article 5mn
Nano influencers: the key to a successful influencer campaign

Nano influencers: the key to a successful influencer campaign

Collaborations with brands have traditionally been limited to content creators with millions of followers. However, little by little this practice is reaching different profiles on social media. Brands new favorite profiles are those of nanoinfluencers. In spite of their reduced number of followers, nanoinfluencers are the key to successful influencer marketing campaigns. Learn everything you...
Article 6mn
Nano influencers: the key to a successful influencer campaign

Nano influencers: the key to a successful influencer campaign

Collaborations with brands have traditionally been limited to content creators with millions of followers. However, little by little this practice is reaching different profiles on social media. Brands new favorite profiles are those of nanoinfluencers. In spite of their reduced number of followers, nanoinfluencers are the key to successful influencer marketing campaigns. Learn everything you...
Article 7mn
How Castorama is using awesome videos made by its customers

How Castorama is using awesome videos made by its customers

Castorama, a major retailer specializing in hardware and home improvement, is recognized as a leader in the French DIY landscape.    ️ The retail chain wanted videos of its customers talking about its store brands, to build trust and add more of a human touch to its content. Find out how it did this with help from...
Article 2mn
Food industry: how to choose the right social networks?

Food industry: how to choose the right social networks?

By 2022, 3.96 billion people will use social networks throughout the world. It is used by so many people that “having no socials” will simply not be an option. As a brand, you have to be present on social media, but also create marketing strategies around it. Of course, you need to build a strategy...
Article 7mn
Fashion brands: how to choose the right social media?

Fashion brands: how to choose the right social media?

As we know, the fashion industry takes inspiration from social media. The fashion industry is huge on social media, and to be able to stand out from the heavy competition, you need to choose the right social networks for your campaigns and know exactly how to use them to achieve your objectives.
Article 6mn
Online Events: Measuring Satisfaction [Examples of Questions]

Online Events: Measuring Satisfaction [Examples of Questions]

In light of the current health crisis, the events industry has been forced to adapt and move 100% online. How can you offer participants to online events an equally satisfactory experience as for in-person events? How can you make your online events more appealing and more efficient? Well, you can start by measuring your participants’...
Article 7mn
3 influencer marketing tools you need for successful campaigns

3 influencer marketing tools you need for successful campaigns

Nowadays, the impact influencer marketing has on consumers is such that by communicating on any social media you’ll achieve reasonable success for any influencer marketing campaign. This is the case for Instagram, for example: whatever the objective of your campaign may be, this social media will render good results.
Article 6mn
C.O. Bigelow

C.O. Bigelow

How the oldest apothecary in America utilized Octoly’s influencers to increase their brand awareness online. Garner authentic UGC and drive online sales The Brand C.O. Bigelow is the oldest apothecary in America, founded by Vermont Physician Dr. Galen Hunter in 1838. The brand, based in New York, continues to keep its apothecary traditions alive in...
Article 3mn
Free Your Employees&#039; Potential &amp; Boost Your Customer Experience

Free Your Employees' Potential & Boost Your Customer Experience

There is a lot of talk about customer experience, but much less about employee experience. Wrongly so! Both are closely linked and “work” together. This article aims to: Present the interesting results of a survey conducted by CX Lab on employee experience and how it is perceived by employees. Together, we will discover today’s main...
Article 10mn
Beauty brands: how to choose which social media to use?

Beauty brands: how to choose which social media to use?

Nowadays more than ever, with the sheer amount of content being spun on the web, we need to carefully choose which social media we have to use for our influence marketing strategy. This choice can be based on the sector, the needs, goals or targets of the brand/campaign…
Article 7mn
How influencer platforms can help you successfully launch a campaign

How influencer platforms can help you successfully launch a campaign

Influencer platforms can be a precious aid when setting out to do influencer marketing campaigns for a variety of reasons: they help you save time, act as trustworthy influencer managers, help you set your objectives and set in motion the different actions to achieve them… Today, we’re going to give you some tips on how...
Article 4mn
The Dos and Don’ts of Communicating with Influencers

The Dos and Don’ts of Communicating with Influencers

Influencers are a powerful force that marketers can use to reach a larger audience, launch new products, and increase brand awareness. But before developing a partnership, brands have to reach out to influencers to get the ball rolling. Starting off your influencer marketing program on the right foot means communicating the right way and avoiding...
Article 4mn
Shoppable Live Streams Will Be All the Rage in Beauty #OctolyPredicts

Shoppable Live Streams Will Be All the Rage in Beauty #OctolyPredicts

If 2020 was the year for live streaming, with the feature seeing a 70% increase in use in the US on Instagram during the start of lockdowns, 2021 is set to be the year for shoppable livestreaming. Already immensely successful in China (where it reached $61 billion in sales in 2019) through platforms like Taobao,...
Article 4mn
How to Write Scale Questions

How to Write Scale Questions

Scale questions are among the most frequently used in surveys. They aim to capture a respondent’s opinion or feeling by presenting them with a series of options. Not only are they less time-consuming for the respondent, but they are also easy to analyse. For quality customer insights or satisfaction measurement though, you need to know...
Article 4mn
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