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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 3mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 4mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 2mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 5mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 3mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 4mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 3mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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How Knowledge Management Improves Customer Relations

Known under the acronym KM, Knowledge Management plays a very important part in your relations with your customers. So if you aren’t collecting information to gain insights into your customers, you should start right now! The value of customer knowledge musn’t be overstated. Globally, businesses rank customer knowledge before product and finance as the key...

Article 5mn

Isle of Paradise

How Isle of Paradise broke the barrier of entry into self-tan through using Octoly’s micro-influencers on TikTok to create authentic before and after content. Garner authentic TikTok UGC The Brand Isle of Paradise is a customizable self-tan for everyBODY, developed by celebrity tanner Jules Von Hep. Not a typical tanning brand, Isle of Paradise uses...

Article 4mn

Planning a year-long strategy: the secret for successful campaigns

Influencer marketing is one of the most powerful communication tools available nowadays, and it renders the best results when used strategically in the long term. Why? Because consumers are more trusting of brands that they’ve known for a long time and with whom they’ve established a personal relationship. Little by little, the consumer is familiarized...

Article 7mn

Planning a year-long strategy: the secret for successful campaigns

Article 7mn

Brand ambassadors vs. influencers, what’s the difference?

What’s the difference between brand ambassadors and influencers? Spoiler alert: being an influencer and being a brand ambassador isn’t all that different. As a physical brand or a brand in e-commerce, it’s highly advisable to take advantage of influencers-ambassadors for your influencer marketing campaigns. Let us tell you why.

Article 6mn

The Post-Covid Evolution of the Employee Experience

The employee experience has become a strategic issue. Measuring it and improving it has become a priority for many companies. A recent study shows that HR is taking the employee experience more and more seriously. User experience trends in 2021 are a direct result of the 2020 health crisis and the massive rise of remote...

Article 6mn

Digital agency vs. influencer platform: find your perfect solution

Faced with the raging competition, the proliferation of fake influencers and the multitude of KPIs, it is essential to get help in this process. Two solutions are available to marketers: the digital agency or the influencer platform. Are you swaying between these two alternatives? Here are 4 questions to ask yourself in order to choose...

Article 4mn

E-commerce – A Survey for Each Stage of the Customer Journey

Improving customer satisfaction in e-commerce is a major lever for increasing sales and building customer loyalty. But to improve customer satisfaction, you must first measure it and get to know your customers better. How? Read this article to find out! The e-commerce customer journey includes 5 key stages: pre-purchase, purchase, delivery, customer relationship, and customer...

Article 8mn

Influencer campaigns 2021: key dates of the year

To obtain the best possible results with your influencer marketing campaigns 2021, the best is to plan a year-long strategy. Influence marketing is constantly evolving and nowadays renders the best results through long-term collaborations and with a constant presence on social media.

Article 3mn

Brand-influencer partnership: tips for a perfect brief

As you probably already know, the brief plays a crucial role in the success of an influencer marketing campaign. To launch quality campaigns and reach the fixed objectives, content creators must be well-informed. Discover the secrets to create a perfect influencer brief and obtain amazing publications as part of your campaigns.

Article 5mn

Brand-influencer partnership: tips for a perfect brief

Article 6mn

CRM Managers: What customer data should you collect first?

Congratulations! You just got a job as a CRM manager. It is now your responsibility to manage your company’s customer relationships, making sure to always keep your marketing objectives in mind. You have a lot to keep track of, and a lot to learn. Most importantly, you need to learn from your customers: who they...

Article 5mn

Nano influencers: the key to a successful influencer campaign

Collaborations with brands have traditionally been limited to content creators with millions of followers. However, little by little this practice is reaching different profiles on social media. Brands new favorite profiles are those of nanoinfluencers. In spite of their reduced number of followers, nanoinfluencers are the key to successful influencer marketing campaigns. Learn everything you...

Article 6mn

Nano influencers: the key to a successful influencer campaign

Article 7mn

How Castorama is using awesome videos made by its customers

Castorama, a major retailer specializing in hardware and home improvement, is recognized as a leader in the French DIY landscape. ️ The retail chain wanted videos of its customers talking about its store brands, to build trust and add more of a human touch to its content. Find out how it did this with help from...

Article 2mn

Food industry: how to choose the right social networks?

By 2022, 3.96 billion people will use social networks throughout the world. It is used by so many people that “having no socials” will simply not be an option. As a brand, you have to be present on social media, but also create marketing strategies around it. Of course, you need to build a strategy...

Article 7mn

Fashion brands: how to choose the right social media?

As we know, the fashion industry takes inspiration from social media. The fashion industry is huge on social media, and to be able to stand out from the heavy competition, you need to choose the right social networks for your campaigns and know exactly how to use them to achieve your objectives.

Article 6mn

Online Events: Measuring Satisfaction [Examples of Questions]

In light of the current health crisis, the events industry has been forced to adapt and move 100% online. How can you offer participants to online events an equally satisfactory experience as for in-person events? How can you make your online events more appealing and more efficient? Well, you can start by measuring your participants’...

Article 7mn

3 influencer marketing tools you need for successful campaigns

Nowadays, the impact influencer marketing has on consumers is such that by communicating on any social media you’ll achieve reasonable success for any influencer marketing campaign. This is the case for Instagram, for example: whatever the objective of your campaign may be, this social media will render good results.

Article 6mn

C.O. Bigelow

How the oldest apothecary in America utilized Octoly’s influencers to increase their brand awareness online. Garner authentic UGC and drive online sales The Brand C.O. Bigelow is the oldest apothecary in America, founded by Vermont Physician Dr. Galen Hunter in 1838. The brand, based in New York, continues to keep its apothecary traditions alive in...

Article 3mn

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Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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