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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 5mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 4mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 3mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 2mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 4mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 2mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 5mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 5mn
How Decathlon got their customers to present their bikes in video

How Decathlon got their customers to present their bikes in video

Van Rysel is French sports giant Decathlon’s road bicycle brand. Convinced that its customers are its best ambassadors, Decathlon is always looking for new ways to leverage user-generated videos and engage its customers in content creation. In this article we explain how the brand is turning to its community of cyclists to produce relatable videos that build trust. Consumers...
Article 2mn
Top Micro Mom Influencers You Should Collaborate With

Top Micro Mom Influencers You Should Collaborate With

While many of us are familiar with the old saying “mother knows best,” this rings true across the influencer space also. Whether you’re launching a mother’s day campaign or looking to further position a product in the family space, mom micro-influencers are the perfect option for authentic and effective influencer marketing. In fact, mothers in...
Article 6mn
How to convert your influencers into brand ambassadors?

How to convert your influencers into brand ambassadors?

Tired of invasive promotional stunts, consumers now more than ever yearn for authenticity. It’s the time for authentic and enthusiastic content creators to shine! They promote brands organically, beyond the margins of the mere marketing campaigns. However, how can we turn an influencer into a true brand ambassador? The burning question, answered in this article.
Article 6mn
How to convert your influencer into brand ambassador?

How to convert your influencer into brand ambassador?

Tired of invasive promotional stunts, consumers now more than ever yearn for authenticity. It’s the time for authentic and enthusiastic content creators to shine! They promote brands organically, beyond the margins of the mere marketing campaigns. However, how can we turn an influencer into a true brand ambassador? The burning question, answered in this article....
Article 7mn
First Aid Beauty

First Aid Beauty

Article 4mn
Notoriety campaign: advantages for your brand

Notoriety campaign: advantages for your brand

Influencer marketing is a marketing tool that can be used to reach diverse objectives. In this article, we’re going to concentrato on how to use influencer marketing to increase a brand’s notoriety. Notoriety is a key indicator for the success of an enterprise: the more known we are, the more consumers talk about us and...
Article 5mn
Property Management – Improving Customer Satisfaction

Property Management – Improving Customer Satisfaction

Are you a real estate agency or property management company? Would you like to improve your customer experience for owners who entrust you with their property? Optimising the customer journey is key to strengthening your existing clients’ loyalty, improving your brand image and acquiring new clients. How? The simplest and most effective solution is to...
Article 6mn
Retail and lifestyle: how to choose and optimize social networks?

Retail and lifestyle: how to choose and optimize social networks?

Every day, Internet users consult 2.7 social networks and messaging services. Instagram, Twitter, Pinterest, TikTok, YouTube, Snapchat and blogs, it is difficult to know where you stand and how to adequately communicate on the different social media. How do you choose the right platforms to use? How can you optimize the use of these social...
Article 5mn
Fashion: why influencer marketing is so much more than product placement

Fashion: why influencer marketing is so much more than product placement

The fashion sector has been particularly affected by the sanitary crisis we’re living through. This very particular year has forced influencers and brands to adapt and rethink their marketing strategy. A great number of fashion shows have been cancelled, and emblematic fashion brands have pulled back from Fashion Week for ethical reasons and with the...
Article 5mn
User Generated Content (UGC) / Customer Generated Content (CGC): the secret weapon

User Generated Content (UGC) / Customer Generated Content (CGC): the secret weapon

After the celebrities, the macro-influencers and the micro-influencers, it is now time for the nano-influencers and the consumer-ambassadors. Brands are now focusing on marketing that is close to their customers, authentic and focused on their needs.
Article 7mn
[Report] Zoom on Social Media: Influencer Marketing &amp; Fashion Trends

[Report] Zoom on Social Media: Influencer Marketing & Fashion Trends

Are you a brand in the fashion industry? Do you use influencer marketing and want to learn how to stand out from your competitors? Heuritech and Hivency platforms look ahead and invites you to discover their report. On the agenda: The revelation of Fall 21 Womenswear Trends and 3 influencer marketing recommendations to compete with rival...
Article 2mn
User and Customer Generated Content: the secret weapon

User and Customer Generated Content: the secret weapon

After the celebrities, the macro-influencers and the micro-influencers, it is now time for the nano-influencers and the consumer-ambassadors. Brands are now focusing on marketing that is close to their customers, authentic and focused on their needs. At the same time, thanks to social networks and other forums, people communicate more easily than ever before. These...
Article 8mn
How Knowledge Management Improves Customer Relations

How Knowledge Management Improves Customer Relations

Known under the acronym KM, Knowledge Management plays a very important part in your relations with your customers. So if you aren’t collecting information to gain insights into your customers, you should start right now! The value of customer knowledge musn’t be overstated. Globally, businesses rank customer knowledge before product and finance as the key...
Article 5mn
Isle of Paradise

Isle of Paradise

How Isle of Paradise broke the barrier of entry into self-tan through using Octoly’s micro-influencers on TikTok to create authentic before and after content.  Garner authentic TikTok UGC The Brand Isle of Paradise is a customizable self-tan for everyBODY, developed by celebrity tanner Jules Von Hep. Not a typical tanning brand, Isle of Paradise uses...
Article 4mn
Planning a year-long strategy: the secret for successful campaigns

Planning a year-long strategy: the secret for successful campaigns

Influencer marketing is one of the most powerful communication tools available nowadays, and it renders the best results when used strategically in the long term. Why? Because consumers are more trusting of brands that they’ve known for a long time and with whom they’ve established a personal relationship. Little by little, the consumer is familiarized...
Article 7mn
Planning a year-long strategy: the secret for successful campaigns

Planning a year-long strategy: the secret for successful campaigns

Influencer marketing is one of the most powerful communication tools available nowadays, and it renders the best results when used strategically in the long term. Why? Because consumers are more trusting of brands that they’ve known for a long time and with whom they’ve established a personal relationship. Little by little, the consumer is familiarized...
Article 7mn
Brand ambassadors vs. influencers, what&#8217;s the difference?

Brand ambassadors vs. influencers, what’s the difference?

What’s the difference between brand ambassadors and influencers? Spoiler alert: being an influencer and being a brand ambassador isn’t all that different. As a physical brand or a brand in e-commerce, it’s highly advisable to take advantage of influencers-ambassadors for your influencer marketing campaigns. Let us tell you why.
Article 6mn
The Post-Covid Evolution of the Employee Experience

The Post-Covid Evolution of the Employee Experience

The employee experience has become a strategic issue. Measuring it and improving it has become a priority for many companies. A recent study shows that HR is taking the employee experience more and more seriously. User experience trends in 2021 are a direct result of the 2020 health crisis and the massive rise of remote...
Article 6mn
Digital agency vs. influencer platform: find your perfect solution

Digital agency vs. influencer platform: find your perfect solution

Faced with the raging competition, the proliferation of fake influencers and the multitude of KPIs, it is essential to get help in this process. Two solutions are available to marketers: the digital agency or the influencer platform. Are you swaying between these two alternatives? Here are 4 questions to ask yourself in order to choose...
Article 4mn
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