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Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 2mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 5mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 3mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 4mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 4mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn

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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 5mn
How Paris City used VoC to improve travelers' experiences

How Paris City used VoC to improve travelers' experiences

According to multiple recent reports, Paris is a top travel destination in 2015. But the French travel sector has been in trouble for some time. It seems that for all its charms, pleasing customers hasn’t been high on France’s list. It all begins with customer dissatisfaction In recent years, Paris, and larger metropolitan France, has...
Article 4mn
How satisfaction surveys improve e-commerce marketing

How satisfaction surveys improve e-commerce marketing

Few things hurt an e-business like bad customer service. But paying attention to what customers say about your product or service is an effective way to build and maintain a strong marketing strategy. Your e-businesses can improve and promote products and services by listening to customers share their needs and wants, and taking necessary steps...
Article 4mn
How ecommerce businesses create happy customers with NPS

How ecommerce businesses create happy customers with NPS

Do you know your promoters to detractors ratio? For an ecommerce business, understanding this ratio can make a big difference in establishing a vital client base and thriving business. But what is Net Promoter Score (NPS) all about? How do these businesses manage to create happy customers by using this metric? This article is here to...
Article 7mn
How to maximize survey response rates with perfect wording

How to maximize survey response rates with perfect wording

Satisfaction surveys work. Here are a few of the advantages. They provide better insights into customers which help improve business decisions. They help generate new products and services which meet customers’ needs and solve their problems. They track customers over time which makes it easier to build customer feedback profiles. Given all the benefits, you...
Article 4mn
How to Turn Customers into Valuable Business Partners?

How to Turn Customers into Valuable Business Partners?

See the added value in your customers In today’s world, it is remarkably easy to gather information about customers. A proven and effective method for gauging customer satisfaction is through the use of smart surveys. A well-crafted smart survey will allow you to get to the core beliefs and values of your consumers. But even...
Article 4mn
3 simple reasons to do customer satisfaction surveys now

3 simple reasons to do customer satisfaction surveys now

Customer satisfaction surveys play a crucial role in running a healthy business. Surveys help measure satisfaction – and dissatisfaction – with products and services, build customer trust, and provide a business with opportunities to evaluate its overall performance. Of course, sales and profits are crucial to a business’s success, but so is customer perception. And,...
Article 3mn
Millennials: The Customer-centric Generation

Millennials: The Customer-centric Generation

Millennials (80 million in the U.S. alone) are about to become your business’s most important customers. This cohort of young Americans born between 1980 and the mid-2000s represent roughly one-third of the U.S. population. But they are not only the largest generation in U.S. and world history; they’re on the cusp of commanding the largest spending power as...
Article 4mn
Customer Centricity – What is it?

Customer Centricity – What is it?

Our articles often discuss customer centric actions or strategies. But what does it mean? How do you know if a company is centred around the customer? Like any aspect of organisational culture, customer centricity can be difficult to define. There isn’t a test or check-list to tell you whether or not you’re centred around your...
Article 5mn
7 KPIs to Measure Your Customer Experience

7 KPIs to Measure Your Customer Experience

The quality of your customer experience is what sets you apart from the competition. To manage your customer experience, identify your strengths and detect problems and areas for improvement, you need to build a solid experience measurement system. Which brings us to the heart of this article: which indicators should you use to measure your...
Article 7mn
Why and how to promote your brand on Pinterest with user-generated videos

Why and how to promote your brand on Pinterest with user-generated videos

When it comes to promoting a brand, Pinterest isn’t the first channel that comes to mind. And yet, the platform is growing at an unprecedented rate and attracts users with a strong purchase intent. The good news is that it’s possible to share videos on Pinterest. Pinterest offers a great opportunity to promote your brand...
Article 9mn
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