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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 5mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 2mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 4mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 4mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 3mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 4mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 3mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
4 Customer Experience Measurements to Increase Satisfaction

4 Customer Experience Measurements to Increase Satisfaction

Companies often mistake repeat customer business with loyalty. And, on the surface, this would seem like a logical conclusion. However, in truth, many customers only stay with a business for lack of other options. But, as soon as they find one, they will migrate to a competitor offering them a better overall experience. At the...
Article 4mn
How Listening to Customers Helped Dell Leap from Worst to First

How Listening to Customers Helped Dell Leap from Worst to First

On June 21, 2005, writer Jeff Jarvis took to the internet to voice his complaints with one of the top computer technology companies in the world, Dell, Inc. Jarvis’ blog post, entitled “Dell Lies. Dell Sucks”, took the company to task for selling him “a lemon” in addition to providing less-than-customer friendly tech support. Jarvis’...
Article 4mn
3 Strategies for Crafting Fatigue-Free Survey Questions

3 Strategies for Crafting Fatigue-Free Survey Questions

Surveys are a crucial part of the customer experience. They let your customers know that their opinions matter, that – in fact – their opinions are at the heart of your business’s success. Customer insight is so important that, according to Gartner, in 2016, 89% of businesses will compete on customer experience, with customer feedback...
Article 4mn
How Customer Knowledge Got Timberland Back on Track

How Customer Knowledge Got Timberland Back on Track

Timberland currently has a Twitter following of 136K followers and an Instagram following of 862K. These numbers are impressive for any lifestyle brand but especially one promoting rugged outdoor boots. Not long ago, most would have found it impossible for a lifestyle brand focusing on footwear to garner such an avid social media following, particularly...
Article 4mn
How Customer Feedback Helped Best Buy Reinvent Itself

How Customer Feedback Helped Best Buy Reinvent Itself

Back in 2012, financial observers wondered just how mega U.S. retailer Best Buy could turn around its slumping sales and low-level customer satisfaction scores.  Best Buy’s revenues had steadily grown throughout the 90s and 00s while rivals CompUSA, Radio Shack, and Circuit City all filed bankruptcy. The company opened stores in every state and benefitted...
Article 4mn
3 Ways to Grow Your Business with Customer Knowledge

3 Ways to Grow Your Business with Customer Knowledge

Despite the fact that customers are already sharing opinions and personal details on Yelp, Facebook, and other social media venues, many established companies have yet to tap into the power of harnessing customer knowledge. This was made clear last year when Harvard Business Review released its findings on the business models of various S &...
Article 4mn
Retail: why customer satisfaction will deliver a happier holiday

Retail: why customer satisfaction will deliver a happier holiday

The holidays are the most important time of the year for retailers as well as most shoppers. But greater competition between retailers, a still-recovering economy, and price-conscious customers with less disposable income are likely to make the 2015 holiday retail season particularly challenging. According to the National Retail Federation’s Holiday Consumer Spending Survey, U.S. retail...
Article 4mn
How Target Uses Data to Increase Customer Satisfaction

How Target Uses Data to Increase Customer Satisfaction

In an effort to maximize sales this holiday season, mega-retailer Target is adapting the way it does business in order to provide more personalized, relevant customer service. The brand is adopting a variety of technologies to gather real-time data, enabling it to better engage customers, and, ultimately, improve sales. And with this year’s holiday retail...
Article 4mn
3 Ways to Boost Retail Sales and Increase Customer Loyalty

3 Ways to Boost Retail Sales and Increase Customer Loyalty

The National Retail Federation (NRF) defines the holiday season as sales generated during the months of November and December. For many retailers, these two months can account for more revenue than all other major holidays combined. And 2015 is expected to be especially strong in the United States. eMarketer forecasts that U.S. sales in the...
Article 4mn
How Kiehl&#039;s creates targeted marketing initiatives

How Kiehl's creates targeted marketing initiatives

Any company that clearly understands its customers’ needs – and methodically focuses on how to meet those needs – clearly differentiates itself from the competition. Take Kiehl’s, for example. The brand has never advertised. Instead, the 165-year old purveyor of premium body-care products owes much of its global success to tailoring products and services to...
Article 5mn
Why Customer Segmentation is Key to Marketing

Why Customer Segmentation is Key to Marketing

It goes without saying that great customer service is a requirement for any business, but it is especially important for businesses. In recent years, the movement towards shopping local has gained considerable momentum and attention during the holiday season, but research indicates that more and more consumers choose to shop local businesses all year round....
Article 3mn
Why Investing in CRM Increases Loyalty

Why Investing in CRM Increases Loyalty

Investing in a customer management solution to manage day-to-day interactions with customers helps a business build and maintain strong customer loyalty. And maintaining customer loyalty is paramount to a business’s success. After all, when you consider the costs associated with finding new customers, the value of keeping every existing customer becomes exceedingly clear. For a...
Article 4mn
Three Strategies for Humanizing Your Brand Message

Three Strategies for Humanizing Your Brand Message

Customers are bombarded with marketing information. The average American is exposed to hundreds, if not thousands, of advertisements each day (no one seems to agree on an exact figure, despite the oft-cited 5,000-per-day estimate). Facing an enormous onslaught of competition from old advertising standbys like television, radio, and print, and newer media like mobile and...
Article 4mn
How Hyatt rebranded with the help of customer feedback

How Hyatt rebranded with the help of customer feedback

Customer satisfaction with Hyatt Hotels Corporation is high, thanks to customer feedback.  According to J.D. Powers’ 2015 North American Hotel Guest Satisfaction Index Survey, the company did well in many key segments, even taking top spot for satisfaction in the upscale category. And in this year’s American Consumer Satisfaction Index, the company scored better than...
Article 4mn
How to Maximize Business Outcomes in the Age of the Customer

How to Maximize Business Outcomes in the Age of the Customer

It’s no secret that providing exceptional customer service is vital for business. Just ask Nordstrom, Starbucks, or Uber, all of whom attribute their financial success to providing a customer experience unlike any other. These companies demonstrate how, in today’s market, terms like “customer-focused”, “customer-centric”, and “customer satisfaction” are more than just empty buzzwords: they are...
Article 3mn
Why You Must Survey Customers to Measure Brand Loyalty

Why You Must Survey Customers to Measure Brand Loyalty

It’s no secret that it’s much less expensive to keep an existing customer than to find a new one. For this reason, companies generally emphasize building brand loyalty which marketing specialist Seth Godin defines as “ the set of expectations, memories, stories, and relationships that, taken together, account for a customer’s decision to choose one...
Article 4mn
Why Mitigating Churn is Vital to Growing a Healthy Startup

Why Mitigating Churn is Vital to Growing a Healthy Startup

Startups rely on growth for their livelihood as customer growth is a key indicator of a successful business model. But if no one is using a new business’s product or service, there’s a good chance it’s not on the right track. There are a number of important metrics a startup can use to measure the...
Article 4mn
How Customer Satisfaction ranks Nordstrom at the Top

How Customer Satisfaction ranks Nordstrom at the Top

American retailer Nordstrom is known for its legendary customer service. With over 280 stores across the United States – and 3 in Canada by the end of 2015 – the 114 year old business might be the rare example of a major department store chain doing everything right. Year after year, the company places high...
Article 5mn
How customer centricity allows Deezer to boost subscriptions

How customer centricity allows Deezer to boost subscriptions

Today’s music listeners want access to every song ever recorded, now, playable on any device, and at a reasonable monthly cost. Therefore, streaming music providers, from whom more and more customers receive their music, must create a consumer experience that emphasizes user experience. In the competitive and crowded marketplace of online music streaming, pleasing the...
Article 4mn
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