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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 5mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 2mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 3mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 4mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 2mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 2mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
How Customer Experience Improvements Ensure Conversions

How Customer Experience Improvements Ensure Conversions

Marketers understand that tracking key performance indicators (KPIs) are crucial for analyzing how well their company is performing, what specific marketing strategies are most effective, and what specific weaknesses must be addressed.  Without question, one of the most important KPIs is a business’s conversion rate, the percentage of visitors who perform a desired action –...
Article 4mn
Why Content Marketing Requires a Customer Feedback Obsession

Why Content Marketing Requires a Customer Feedback Obsession

For good reason, businesses are increasingly investing more time, resources, and money into content marketing than they are in traditional display advertising.  Whereas traditional online advertising interrupts customers as they browse the internet, content marketing delivers the tailored content people are looking for at exactly the right time they are looking for it. Among its...
Article 4mn
Enhance your 360-Degree Customer View with Smart Surveys

Enhance your 360-Degree Customer View with Smart Surveys

63% of CRM initiatives fail because departments and channels are disconnected, preventing the easy sharing of common customer information which, consequently, forces marketers and sales reps to work with incomplete customer knowledge. Despite the fact that 53% of organizations surveyed consider a holistic view of the customer to be a priority, 57% of marketers admit...
Article 4mn
Customer Data, Your Key to a Personalized Experience

Customer Data, Your Key to a Personalized Experience

Consumers are inundated each day with new products and brands, making it increasingly difficult for them to differentiate one business from another. Therefore, to stand out, you must figure out how to distinguish yourself. One way to do this is by focusing on ways to provide customers a unique experience, one which has been tailored...
Article 4mn
How Your Lack of Data is Alienating 80% of Your Customers

How Your Lack of Data is Alienating 80% of Your Customers

Providing good customer service involves delivering what you have promised. But providing excellent customer service requires putting yourself in your customers’ shoes to understand how they interact with you at every step in their journey. It requires knowing them so well that you can deliver long lasting value based on your ability to anticipate their...
Article 5mn
Feedback Surveys: Know Your Customer, Grow Your Business

Feedback Surveys: Know Your Customer, Grow Your Business

We live in an age when everything about our customers can be measured, quantified, and analyzed, providing invaluable insights which can be used to improve how we interact with them. Working with knowledge about our customers, we can more quickly and efficiently implement customer-centric business strategies, whether it’s to better understand our customers’ needs, improve...
Article 5mn
Killer Marketing 101: Mobilize the Power of Customer Feedback

Killer Marketing 101: Mobilize the Power of Customer Feedback

Gathering insights from your customers is essential for creating a tailored experience which will keep them coming back for more, giving you the competitive edge you need to survive today’s in marketplace. Once you are able to understand and leverage customer motivation, need, intent, and/or purchase history, you are in a better position to re-engage...
Article 5mn
CRM: The Only Way to Ensure Loyalty

CRM: The Only Way to Ensure Loyalty

Customers expect timely, knowledgeable support when they have questions or need problems solved. According to the American Express 2012 Global Customer Service Barometer, “Three out of four consumers say they have spent more with a company because of a history of positive customer service experiences. Conversely, over half (55%) … [had] intended to conduct a...
Article 4mn
Why Customer Acquisition Costs Kill Businesses

Why Customer Acquisition Costs Kill Businesses

Managing a  business can be a real challenge, and the single biggest contributor to business failure for most is financial mismanagement. Making smart financial decisions can make a world of difference to your  business success. And nowhere is this truer than when it comes to investing in customer retention. Businesses often devote large portions of...
Article 4mn
64% of Businesses Agree: You Need a Customer Insights Strategy

64% of Businesses Agree: You Need a Customer Insights Strategy

For many marketers, their biggest challenge is also their top priority: knowing their customers’ needs, wants, and attitudes. According to Experian’s Digital Marketer Report, 38% of marketers cite “knowing their customers” as their top challenge for 2016, and 52% name “enhancing their customer knowledge” as one of their top three priorities. Other challenges include maintaining...
Article 5mn
Ignoring Customer Insights? Good Luck With Your Marketing!

Ignoring Customer Insights? Good Luck With Your Marketing!

The most fundamental form of marketing is talking with your target customers. When you engage your customers, you learn more about them, what their most pressing problems are, and how you can serve them better. And with so many ways to engage customers and gather quality feedback to improve your marketing efforts, there really is...
Article 4mn
Power Boost Your CRM with Smart Survey Software

Power Boost Your CRM with Smart Survey Software

Monitoring interactions with your customers is essential to improving your customer experience. But no matter how good your monitoring efforts are, it is often difficult to capture the full voice of the customer. To do that, you must capture more than just the conversation which takes place at a point of transaction. To truly understand...
Article 5mn
Why Customer Experience Starts With Customer Knowledge

Why Customer Experience Starts With Customer Knowledge

More than ever, customers want to be treated with respect. They simply do not want to do business with a company which doesn’t have their best interests in mind and isn’t willing to go the extra mile to deliver exactly what they want. There’s just no way around it: the ability to deliver a consistent,...
Article 4mn
4 Indispensable Ways to Fine-Tune Your CRM Database

4 Indispensable Ways to Fine-Tune Your CRM Database

Thorough knowledge of your customers enables you to provide personalized customer service and develop marketing strategies which target their specific needs, increasing your sales by up to 30%. But, unfortunately, many CRM initiatives fail. According to one study, upwards of 63% fail, primarily due to the fact that businesses don’t make their CRM system a...
Article 4mn
3 Ways You&#039;re Delivering a Poor Online Customer Experience

3 Ways You're Delivering a Poor Online Customer Experience

Businesses lose customers everyday. In fact, upwards of 91% of customers leave without providing any explicit warning. To be successful, businesses now more than ever must not only know how to attract customers but understand how to keep them. Successful online business like The Yankee Candle Company demonstrate the value of developing efficient, meaningful, and...
Article 5mn
5 Must-Have Features to Power Up Your CRM Data!

5 Must-Have Features to Power Up Your CRM Data!

Developing and maintaining relationships with customers can be a challenge. But no task is more essential for a business’ growth and survival. In order to maintain close customer relationships, a CRM system is a must-have. CRM, short for customer relationship management, serves numerous functions: Most CRM software is created to meet the general needs of most...
Article 5mn
12 Quick Fixes to Personalize Your Online Experience

12 Quick Fixes to Personalize Your Online Experience

Conversions occur when you become relevant to your customers. If what you offer and the way you present your offerings is relevant to your visitor, they will become buying customers. But the only way to make your business relevant is to first know who your customers are and what they are looking for. For online...
Article 4mn
Don&#039;t Expect Sales if you Don&#039;t Know Your Audience. Here&#039;s Why.

Don't Expect Sales if you Don't Know Your Audience. Here's Why.

Customer satisfaction measures the difference between a customer’s expectations and his or her actual experience with your business. If the experience you deliver is truly positive and exceeds those expectations, you are likely to generate customer loyalty, goodwill, and the perception of excellent value. To ensure a positive customer experience, you must begin by asking...
Article 4mn
Want to Improve Your Customer Knowledge? Ask these 3 Questions!

Want to Improve Your Customer Knowledge? Ask these 3 Questions!

How do you achieve frictionless customer experience while still boosting revenues? With a clear understanding of who your customers are. Did you know that 97% of e-commerce businesses fail because they don’t really know who their customers are or what they want? Trying to deliver everything to everyone, many online businesses suffer as a result...
Article 7mn
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