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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 2mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 2mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 3mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 4mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 3mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 5mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 5mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 4mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
No Sweat: Best Practices for Measuring Customer Effort

No Sweat: Best Practices for Measuring Customer Effort

If you aren’t measuring customer effort, you’ll never know if you are guilty of committing one of the following customer experience mistakes, all of which customers identify as leading causes of resentment: Forcing your customers to contact you repeatedly (or be transferred) to get an issue resolved. Requiring your customers to repeat information. Making your...
Article 4mn
CES: The Easy Metric for an Effortless Customer Experience

CES: The Easy Metric for an Effortless Customer Experience

The central aim of the CES (Customer Effort Score) metric is to reduce customer effort in solving product or service problems. Simply put, it is used to evaluate each interaction between the customer and the support they receive. The CES asks customers to respond to one basic yet effective survey question, “how much effort did...
Article 5mn
Instantly Recover Your Failing Business With an NPS Survey

Instantly Recover Your Failing Business With an NPS Survey

Business leaders know that understanding customers’ needs and wants are critical to developing a competitive customer experience. A recent study of 162 executives found that 64% of business leaders strongly agree customer insights are crucial to their success. And, yet, 97% of online businesses fail, in part, because they don’t know who their customers are...
Article 5mn
68% of Marketers Agree the Secret to Customer Feedback is&#8230;

68% of Marketers Agree the Secret to Customer Feedback is…

Not all customer feedback surveys are created equal, but there is one thing you can do to make sure yours gets the responses you need to drive the customer experience you want to deliver. Make sure your survey is mobile optimized. B2C reports that in the next few years 80% of email users are expected...
Article 5mn
New Integration: Connect Hubspot with Skeepers

New Integration: Connect Hubspot with Skeepers

Understanding your audience is key to Inbound Marketing. With Skeepers, you gain actionable insights into your prospects, leads, customers and now you can use our new integration to inject this qualified data into Hubspot! Customer satisfaction, preferences, reasons of non-purchase… any information collected via your smart surveys throughout the customer journey are automatically enriching any...
Article 1mn
Become a CRM Hero with these 3 Proven Software Tools

Become a CRM Hero with these 3 Proven Software Tools

As a CRM manager, you hold the keys to your company’s success. Your primary responsibility – providing an exceptional customer experience – means you must possess unique insights into your customers’ needs and wants, everyday problems, and issues with your product or service. To obtain these insights, you must manage every customer interaction across every...
Article 5mn
The Secret to Becoming a High Performing CRM Manager

The Secret to Becoming a High Performing CRM Manager

When customers are emotionally connected to a brand, they are twice as likely to purchase a product or service, and are four-times as likely to spread positive word-of-mouth about their purchase experience. And customer relationship management (CRM) is one of the most effective technologies businesses of all sizes use to organize, automate, and synchronize every...
Article 5mn
The Truth About Your NPS Promoters, Detractors and Passives

The Truth About Your NPS Promoters, Detractors and Passives

The Truth About Your NPS Promoters, Detractors and Passives  Many companies have found the Net Promoter Score (NPS) to be the ideal customer feedback tool because it’s simple, keeps the customer at the forefront, and enables a business to take quick, decisive action, closing the customer feedback loop. An NPS survey asks customers one basic...
Article 5mn
How to Solve the Biggest Problems with Net Promoter Score

How to Solve the Biggest Problems with Net Promoter Score

The two most important questions you can ask your customers are: How likely are they to recommend you to a friend or colleague? What is the most important reason for their score? Responses to the first question should fall on a scale of 0 – 10 where 10 is ‘extremely likely’. Responses can then be...
Article 5mn
Customer Feedback Success: Strike While the Iron is Hot

Customer Feedback Success: Strike While the Iron is Hot

Customer feedback surveys work! Business which regularly elicit feedback see big pay offs which include: Reduced customer churn About three-fourths of all U.S. customers (73%) report switching companies as a result of poor customer service, making it the number one cause of churn. And while they will generally tell a business when they are happy,...
Article 5mn
4 Tips for Retailers Who Hate to Lose Customers

4 Tips for Retailers Who Hate to Lose Customers

To remain competitive, today’s retailers need to embrace both a data-centric business strategy and a consumer centric mindset.  Data allows retailers to identify, track and understand their customers at a deeper, more personal level, increasing their relevance, customer engagement and, of course, revenue.  An interactive, ever-evolving knowledge database about individual customers before, during, and after...
Article 5mn
3 Ways Customer Knowledge Will Curb Cart Abandonment

3 Ways Customer Knowledge Will Curb Cart Abandonment

How can ecommerce retailers prevent shopping cart abandonment?  Cart abandonment is, after all, the single biggest hurdle ecommerce retailers must overcome. And what a hurdle it is:  One of the main differences between online and traditional window-shopping is that ecommerce customers are more likely to toss items into a virtual shopping cart and then abandon...
Article 5mn
Top 5 Insights Customer Feedback Provides Your Business

Top 5 Insights Customer Feedback Provides Your Business

Smart businesses know that customer feedback is key to success. McKinsey reports that marketers who put customer knowledge at the center of marketing decisions improve their marketing return on investment by 15 – 20%. And a 2013 Aberdeen Group study of 347 businesses saw that top-performing companies across all industries rely on customer knowledge to...
Article 5mn
Customer Feedback Answers Your 5 Most Pressing Questions

Customer Feedback Answers Your 5 Most Pressing Questions

How can you design products and services differently so that customer needs are central to the process? How do you know which aspects of your customer experience customers value most? What exactly do you need to do to improve that experience for each customer? Questions like these plague businesses everyday. But if you take the...
Article 4mn
Want to be truly customer centric? End each day like this!

Want to be truly customer centric? End each day like this!

Customer centricity and brand competitiveness go hand-in-hand. After all, what reason are you giving customers to stick with you if your business isn’t centered on catering to their wants and needs? To be competitive and ensure continued customer loyalty, it’s necessary to create a robust picture of who your customers are in order to develop...
Article 5mn
The 4 CX Mistakes Damaging Your Online Reputation

The 4 CX Mistakes Damaging Your Online Reputation

The number one reason online customers don’t make a purchase isn’t price; it’s trust. Market research group Taylor Nelson Sofres has found that customers cancel 70% of online purchases due to lack of trust. Brick and mortar store have the advantage with shoppers because they can offers opportunities to see and touch a product, instilling...
Article 5mn
Customer Feedback: 4 Benefits You Can&#039;t Afford to Ignore

Customer Feedback: 4 Benefits You Can't Afford to Ignore

Marketers are always trying to understand who their target demographic is and how they can most effectively align their products and services to meet the needs of that demographic. But smart marketers know that the most effective way to answer these questions is to speak directly with customers via feedback channels, using gathered insights from...
Article 5mn
5 Biggest Customer Data Pay-Offs for Ecommerce Leaders

5 Biggest Customer Data Pay-Offs for Ecommerce Leaders

For an online business to succeed today, it cannot just be customer-centric; it must be customer-obsessed. Because customers have more access to information concerning your product or service’s quality, price, and reputation, information previous generations could have only dreamed of, you have no choice but to work harder to differentiate yourself as a market leader,...
Article 4mn
3 Practical Ways to Keep Your Online Customer Happy

3 Practical Ways to Keep Your Online Customer Happy

For today’s online customers, delivering exceptional service is not an option. Thanks to ecommerce businesses like Amazon and Uber, both of which have raised the bar for delivering superior customer service, it is an expectation.  These companies have been at the forefront of creating a customer-centric market place, a market place which grants customers more...
Article 5mn
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