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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 4mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 4mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 2mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 2mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 5mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 4mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 3mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 3mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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Why Customer Experience Starts With Customer Knowledge

More than ever, customers want to be treated with respect. They simply do not want to do business with a company which doesn’t have their best interests in mind and isn’t willing to go the extra mile to deliver exactly what they want. There’s just no way around it: the ability to deliver a consistent,...

Article 4mn

4 Indispensable Ways to Fine-Tune Your CRM Database

Thorough knowledge of your customers enables you to provide personalized customer service and develop marketing strategies which target their specific needs, increasing your sales by up to 30%. But, unfortunately, many CRM initiatives fail. According to one study, upwards of 63% fail, primarily due to the fact that businesses don’t make their CRM system a...

Article 4mn

3 Ways You're Delivering a Poor Online Customer Experience

Businesses lose customers everyday. In fact, upwards of 91% of customers leave without providing any explicit warning. To be successful, businesses now more than ever must not only know how to attract customers but understand how to keep them. Successful online business like The Yankee Candle Company demonstrate the value of developing efficient, meaningful, and...

Article 5mn

5 Must-Have Features to Power Up Your CRM Data!

Developing and maintaining relationships with customers can be a challenge. But no task is more essential for a business’ growth and survival. In order to maintain close customer relationships, a CRM system is a must-have. CRM, short for customer relationship management, serves numerous functions: Most CRM software is created to meet the general needs of most...

Article 5mn

12 Quick Fixes to Personalize Your Online Experience

Conversions occur when you become relevant to your customers. If what you offer and the way you present your offerings is relevant to your visitor, they will become buying customers. But the only way to make your business relevant is to first know who your customers are and what they are looking for. For online...

Article 4mn

Don't Expect Sales if you Don't Know Your Audience. Here's Why.

Customer satisfaction measures the difference between a customer’s expectations and his or her actual experience with your business. If the experience you deliver is truly positive and exceeds those expectations, you are likely to generate customer loyalty, goodwill, and the perception of excellent value. To ensure a positive customer experience, you must begin by asking...

Article 4mn

Want to Improve Your Customer Knowledge? Ask these 3 Questions!

How do you achieve frictionless customer experience while still boosting revenues? With a clear understanding of who your customers are. Did you know that 97% of e-commerce businesses fail because they don’t really know who their customers are or what they want? Trying to deliver everything to everyone, many online businesses suffer as a result...

Article 7mn

Why Customer Knowledge is Essential to your E-Commerce

In today’s online world, your e-commerce business is only as successful as the customer experience you deliver. And your customer knowledge base is the single most important key to providing a great customer experience. This is because online customers expect to get the right information at the right time without having to pick up the...

Article 7mn

Feedback Surveys: The Key to Unlocking Ecommerce Conversions

How important is conversion rate optimization to your e-commerce business? The simple answer: it’s everything. The most effective solution: feedback surveys. To provide your visitors with the best online experience possible, one which leads to higher conversion rates (i.e. higher profits), you need to have an intimate knowledge of your customers, including their concerns and...

Article 7mn

Measuring Online Loyalty: Everything You Need to Know

By continuously meeting customer expectations and keeping your promise to deliver real value, you give your customers what’s needed to develop a long-term relationship with your brand. Taking your promise one step further by exceeding customer expectations will further ensure long-term satisfaction and loyalty. Unfortunately, for many online businesses, maintaining customer loyalty has become an...

Article 5mn

3 Customer Insights Your E-Commerce Needs To Know

Some e-commerce companies just seem to have a six sense when it comes to knowing what customers want and how to optimize online platforms to deliver accordingly. These companies have perfected the practice of collecting and implementing customer feedback. Amazon, Netflix, and Uber, for example, recognize that, without question, gathering and using customer knowledge is...

Article 8mn

Improving Customer Satisfaction Will Save Your Online Business

Increasingly, customers are demanding an effortless online experience. To increase customer satisfaction and improve loyalty, online businesses must remove any kind of friction or effort from their customer experience. After all, in today’s ecommerce world, consumers have multiple choices for where, when, and how to buy what they want. The availability of what they want on the Internet...

Article 6mn

Is Your E-Commerce Site Working? Just Ask Your Customers!

In today’s e-commerce retail world, it’s difficult to know just who your customers are. Unlike brick and mortar shoppers, today’s online customers are anonymous which, of course, makes it far more challenging to understand their wants, needs, and specific requirements. And today’s customers face new problems as well. Bombarded with a constant stream of choices...

Article 5mn

5 Ways Feedback Improves Web Abandonment & Conversions

So, your products just aren’t selling. Frustrating, isn’t it? Your e-commerce store is seeing lots of traffic but, for some reason, people still aren’t clicking on the buy now button. Your online traffic simply isn’t converting into sales. The reasons for why this is happening are often a mystery to e-commerce businesses. And even though...

Article 9mn

Why Feedback is Key to Redfin's Customer Centric Business Model

Redfin, the Seattle-based real estate brokerage company, combines customer feedback, technology, and second-to-none customer service to deliver a better real estate experience. The company’s success is due, in large part, to its uncompromising customer-centric mission, making the process of buying and selling a home easier and more transparent. Redfin agents are paid a salary and...

Article 4mn

Why Customer Feedback is Key to Successful Market Disruption

In 1997, Harvard Business Professor Clayton Christensen coined the term “disruptive innovation” in his book The Innovator’s Dilemma. For Christensen, disruptive innovation is any technological development that changes the status quo of the current market and its available products. Through disruptive innovation, customers are offered something that’s simpler, more convenient, more easily accessible, or otherwise...

Article 4mn

4 Strategies for Eliminating Barriers to Survey Completion

Of course, customer feedback is the single best way to improve customer satisfaction. However, just because customers are asked to provide feedback doesn’t necessarily mean they will. Unfortunately, some companies never see the benefit of customer feedback, usually because their feedback strategies are not well planned or implemented, and are considered burdensome by customers. But...

Article 4mn

Why Customer Feedback is the Secret to Business Success

Thousands of new businesses start up every year, but many of them fail within just a matter of years. According to statistics published by the Small Business Administration (SBA), about half of all businesses survive at least five years and only a third survive ten years or more. However, Bloomberg paints an even bleaker picture:...

Article 4mn

How to Optimize the Value of Negative Customer Feedback

One bad experience is all it takes to land on a customer’s blacklist. And, unfortunately, many businesses will never get a second chance with a customer before he or she gives up in the business forever. For this reason, businesses must actively request feedback from customers in order to increase retention and reduce attrition. If...

Article 4mn

How Focusing on Customer Feedback Improves Walmart's Outlook

For years, Walmart – America’s largest retailer and supermarket chain – has been labeled with the distinction of providing the worst customer service in retail. In 2007, it scored a dismal 68 out of 100 on the American Customer Satisfaction Index (ASCI), a rating it has more or less maintained ever since. Likewise, the company’s...

Article 4mn

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Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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