Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

Discover Skeepers Hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

Read the article

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

Read the article

How to Create Long Term Brand–Creator Partnerships

Article 7mn

Read the article

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

Read the article

Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 5mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 3mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 3mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 3mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 2mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 2mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 4mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 4mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

View all resources

Our key topics

Premium content

GenAI, Social Commerce and Communities

What Consumers Truly Think

Download

Content hub

Filtres

3 Ways Customer Knowledge Will Curb Cart Abandonment

How can ecommerce retailers prevent shopping cart abandonment? Cart abandonment is, after all, the single biggest hurdle ecommerce retailers must overcome. And what a hurdle it is: One of the main differences between online and traditional window-shopping is that ecommerce customers are more likely to toss items into a virtual shopping cart and then abandon...

Article 5mn

Top 5 Insights Customer Feedback Provides Your Business

Smart businesses know that customer feedback is key to success. McKinsey reports that marketers who put customer knowledge at the center of marketing decisions improve their marketing return on investment by 15 – 20%. And a 2013 Aberdeen Group study of 347 businesses saw that top-performing companies across all industries rely on customer knowledge to...

Article 5mn

Customer Feedback Answers Your 5 Most Pressing Questions

How can you design products and services differently so that customer needs are central to the process? How do you know which aspects of your customer experience customers value most? What exactly do you need to do to improve that experience for each customer? Questions like these plague businesses everyday. But if you take the...

Article 4mn

Want to be truly customer centric? End each day like this!

Customer centricity and brand competitiveness go hand-in-hand. After all, what reason are you giving customers to stick with you if your business isn’t centered on catering to their wants and needs? To be competitive and ensure continued customer loyalty, it’s necessary to create a robust picture of who your customers are in order to develop...

Article 5mn

The 4 CX Mistakes Damaging Your Online Reputation

The number one reason online customers don’t make a purchase isn’t price; it’s trust. Market research group Taylor Nelson Sofres has found that customers cancel 70% of online purchases due to lack of trust. Brick and mortar store have the advantage with shoppers because they can offers opportunities to see and touch a product, instilling...

Article 5mn

Customer Feedback: 4 Benefits You Can't Afford to Ignore

Marketers are always trying to understand who their target demographic is and how they can most effectively align their products and services to meet the needs of that demographic. But smart marketers know that the most effective way to answer these questions is to speak directly with customers via feedback channels, using gathered insights from...

Article 5mn

5 Biggest Customer Data Pay-Offs for Ecommerce Leaders

For an online business to succeed today, it cannot just be customer-centric; it must be customer-obsessed. Because customers have more access to information concerning your product or service’s quality, price, and reputation, information previous generations could have only dreamed of, you have no choice but to work harder to differentiate yourself as a market leader,...

Article 4mn

3 Practical Ways to Keep Your Online Customer Happy

For today’s online customers, delivering exceptional service is not an option. Thanks to ecommerce businesses like Amazon and Uber, both of which have raised the bar for delivering superior customer service, it is an expectation. These companies have been at the forefront of creating a customer-centric market place, a market place which grants customers more...

Article 5mn

How Customer Experience Improvements Ensure Conversions

Marketers understand that tracking key performance indicators (KPIs) are crucial for analyzing how well their company is performing, what specific marketing strategies are most effective, and what specific weaknesses must be addressed. Without question, one of the most important KPIs is a business’s conversion rate, the percentage of visitors who perform a desired action –...

Article 4mn

Why Content Marketing Requires a Customer Feedback Obsession

For good reason, businesses are increasingly investing more time, resources, and money into content marketing than they are in traditional display advertising. Whereas traditional online advertising interrupts customers as they browse the internet, content marketing delivers the tailored content people are looking for at exactly the right time they are looking for it. Among its...

Article 4mn

Enhance your 360-Degree Customer View with Smart Surveys

63% of CRM initiatives fail because departments and channels are disconnected, preventing the easy sharing of common customer information which, consequently, forces marketers and sales reps to work with incomplete customer knowledge. Despite the fact that 53% of organizations surveyed consider a holistic view of the customer to be a priority, 57% of marketers admit...

Article 4mn

Customer Data, Your Key to a Personalized Experience

Consumers are inundated each day with new products and brands, making it increasingly difficult for them to differentiate one business from another. Therefore, to stand out, you must figure out how to distinguish yourself. One way to do this is by focusing on ways to provide customers a unique experience, one which has been tailored...

Article 4mn

How Your Lack of Data is Alienating 80% of Your Customers

Providing good customer service involves delivering what you have promised. But providing excellent customer service requires putting yourself in your customers’ shoes to understand how they interact with you at every step in their journey. It requires knowing them so well that you can deliver long lasting value based on your ability to anticipate their...

Article 5mn

Feedback Surveys: Know Your Customer, Grow Your Business

We live in an age when everything about our customers can be measured, quantified, and analyzed, providing invaluable insights which can be used to improve how we interact with them. Working with knowledge about our customers, we can more quickly and efficiently implement customer-centric business strategies, whether it’s to better understand our customers’ needs, improve...

Article 5mn

Killer Marketing 101: Mobilize the Power of Customer Feedback

Gathering insights from your customers is essential for creating a tailored experience which will keep them coming back for more, giving you the competitive edge you need to survive today’s in marketplace. Once you are able to understand and leverage customer motivation, need, intent, and/or purchase history, you are in a better position to re-engage...

Article 5mn

CRM: The Only Way to Ensure Loyalty

Customers expect timely, knowledgeable support when they have questions or need problems solved. According to the American Express 2012 Global Customer Service Barometer, “Three out of four consumers say they have spent more with a company because of a history of positive customer service experiences. Conversely, over half (55%) … [had] intended to conduct a...

Article 4mn

Why Customer Acquisition Costs Kill Businesses

Managing a business can be a real challenge, and the single biggest contributor to business failure for most is financial mismanagement. Making smart financial decisions can make a world of difference to your business success. And nowhere is this truer than when it comes to investing in customer retention. Businesses often devote large portions of...

Article 4mn

64% of Businesses Agree: You Need a Customer Insights Strategy

For many marketers, their biggest challenge is also their top priority: knowing their customers’ needs, wants, and attitudes. According to Experian’s Digital Marketer Report, 38% of marketers cite “knowing their customers” as their top challenge for 2016, and 52% name “enhancing their customer knowledge” as one of their top three priorities. Other challenges include maintaining...

Article 5mn

Ignoring Customer Insights? Good Luck With Your Marketing!

The most fundamental form of marketing is talking with your target customers. When you engage your customers, you learn more about them, what their most pressing problems are, and how you can serve them better. And with so many ways to engage customers and gather quality feedback to improve your marketing efforts, there really is...

Article 4mn

Power Boost Your CRM with Smart Survey Software

Monitoring interactions with your customers is essential to improving your customer experience. But no matter how good your monitoring efforts are, it is often difficult to capture the full voice of the customer. To do that, you must capture more than just the conversation which takes place at a point of transaction. To truly understand...

Article 5mn

Filtres

Formats

Thématiques

Produits

Réinitialiser les filtres

Voir les résultats

Charger la suite

Get Real with UGC

Request a demo to discover how to collect, manage, and activate UGC to build stronger relationships between brands and consumers.

Talk to an expert

Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

Our recommendations

Our key topics

GenAI, Social Commerce and Communities

Content hub

Don’t miss any Skeepers updates.

Get Real with UGC