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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 2mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 4mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 5mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 5mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 3mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 2mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 3mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 5mn
6 Best Practices for Getting the Most from Your CRM

6 Best Practices for Getting the Most from Your CRM

The better prepared you are to use your CRM to understand your customers’ needs and preferences, and to be able access that information anywhere anytime, the more likely it is you will be able to generate better customer loyalty, long-term business success, and steadier revenue. As one study has found: Businesses which employ a CRM...
Article 4mn
Banking industry: 3 Keys to improving your customer retention

Banking industry: 3 Keys to improving your customer retention

It is a fact, everything in life changes. Unlike nature, where changes can be defined as a gradual process; businesses, markets, and technology are changing in a rapid and erratic way. Not so long ago, people planned their trips to the bank days earlier. Today, the phrase “banking hours” has become the thing of the...
Article 5mn
4 Simple Things CMO&#039;s Can Do to Make Their Lives Easier

4 Simple Things CMO's Can Do to Make Their Lives Easier

With the start of the new millennia, field of marketing began changing so rapidly that it completely redefined the CMO’s job description. This wind of change started with AdWords in 2000, continued with real-time bidding (RTB) in 2009 and ad exchanges in 2010, and is now blowing even faster with the emergence of new channels,...
Article 5mn
5 Net Promoter Score Myths Debunked

5 Net Promoter Score Myths Debunked

We already talked about Net Promoter Score (NPS) in several of our blog posts, but let us start again by saying what NPS really is. NPS is a metric used to measure customer loyalty which was developed by Fred Reichheld, Bain & Co, and Satmetrix Systems. Reichheld introduced NPS in his 2003 article “One Number...
Article 5mn
8 Killer Ways to Amp Up Your CRM

8 Killer Ways to Amp Up Your CRM

If you ask different C-suite executives what is the most important asset in their business, don’t be surprised if you get a bunch of different answers. Brick-and-mortar owners will chant that location is everything. IT managers will say the same thing for technology and HR managers will of course say that employees are the most...
Article 5mn
3 Mind-blowing Survey Tips Every Marketer Should Know

3 Mind-blowing Survey Tips Every Marketer Should Know

As marketers, we often try to predict the future – such as “will our customers like the new features that we’re planning to add”. If they like it, we rationalize it to ourselves that we knew this was going to happen, and that our deep customer knowledge was the reason for it. If they don’t,...
Article 5mn
What To Do When Visitors Don&#039;t Buy

What To Do When Visitors Don't Buy

There are a lot of things to consider when a visitor comes to your site and chooses not to buy your product or service. They came, they saw, they didn’t buy…what went wrong? First of all, it’s extremely valuable to note that they came to your website in the first place. This means that they...
Article 4mn
7 Things That Make Your Marketing Terrible and Less Effective

7 Things That Make Your Marketing Terrible and Less Effective

Everyone makes mistakes. Usually, we end up learning from them and moving forward with our lives. But what if there is no room for a mistake? There is no margin of error in marketing. Most marketers have short deadlines, limited resources, and “no plan B” that they could focus on if the “plan A” fails....
Article 6mn
What it Takes to Succeed at Customer Knowledge

What it Takes to Succeed at Customer Knowledge

Arguably the biggest mistake you can make as a CRM Manager is not knowing who your customers are, which is why acquiring customer knowledge is so important. Customer knowledge allows you to understand the wants and needs of your customer so that you can cater your product as well as cater your customer service and...
Article 6mn
10 Brilliant Questions To Gauge Your E-commerce Health

10 Brilliant Questions To Gauge Your E-commerce Health

“Millennials are at the start of their careers and are just starting to form their households. On the other hand, oldest members of Generation Z are now graduating college and entering the workforce,” said Patrick Dodd, president of Nielsen’s Global Retailer Vertical. These two generations are starting to shape the economy worldwide and will continue...
Article 5mn
Trick or Treat? Is Your Customer Experience Scary?

Trick or Treat? Is Your Customer Experience Scary?

With the Halloween season upon us, our thoughts turn to the monsters which keep us up at night. Vampires? Witches? Ghosts? Which one frightens you the most? We certainly know what frightens your customers the most, what keeps them up at night. It’s called The Customer Experience Nightmare. And although each of your customers will...
Article 5mn
When Customers Leave, You Have Only Yourself to Blame

When Customers Leave, You Have Only Yourself to Blame

Have you ever asked your customers if they’re happy? Each year, thousands of businesses fail, often the result of failure to understand how customers see and experience the business. But if you don’t understand what your customers like and dislike about you, what they desire most, or how they think you’re different from the competition,...
Article 5mn
Personalization &amp; 6 Other Customer Experience Best Practices

Personalization & 6 Other Customer Experience Best Practices

In today’s increasingly crowded and competitive marketplace, you must differentiate in order to stand out from the crowd. Today’s consumers are smarter, less loyal, and won’t think about leaving you for a business which can deliver a better overall customer experience. If you want to remain competitive, you need to get the customer experience basics...
Article 4mn
A $4 Trillion Loss: The High Cost of Customer Effort

A $4 Trillion Loss: The High Cost of Customer Effort

Customer effort can be thought of in a few different ways: It is the customer’s own perception of the amount of time and energy that they have to spend in an encounter with you. It is the non-monetary cost of doing business with you. It is relative to both multiple or single interactions with your...
Article 4mn
No One Likes Customer Feedback Surveys &amp; 6 Other Myths

No One Likes Customer Feedback Surveys & 6 Other Myths

Are customer feedback surveys really worth the time and effort? According to some critics, the answer is no. Detractors of feedback surveys cite everything from their unwieldiness and complexity to general customer fatigue as reasons for why businesses should not design and administer surveys. But there is plenty of evidence to support that surveys do...
Article 5mn
Feedback Surveys: A Proven Method for Customer Loyalty

Feedback Surveys: A Proven Method for Customer Loyalty

Keeping the customers you already have is, without question, considerably less expensive than acquiring new ones.  But the only way to keep your existing customers is to make sure they remain satisfied with your business, that you are delivering exactly what they want each and every time they come to you. But therein lies the...
Article 5mn
3 Guaranteed Ways Data Will Help You Own Your Customers

3 Guaranteed Ways Data Will Help You Own Your Customers

Your customers will love you if they can contact your business and you are able to quickly and efficiently help them. The problem, however, is that satisfied customers don’t always equate loyal customers. In reality, even the most satisfied customers will leave you for a better deal or a better customer experience. Customer loyalty is...
Article 5mn
Three Customer Experience Trends You Can&#039;t Afford to Ignore

Three Customer Experience Trends You Can't Afford to Ignore

Choice, simplicity, trust, and personalized experiences – these are the things today’s customers desire most. Products and pricing matter less. Experiences count for more. And this is why 89% of marketers are putting customer experience at the center of their branding, design, and delivery decisions. Without question, customer experience has become the single most important...
Article 4mn
SEO Like A Pro: Soar Your Ranking With Customer Feedback

SEO Like A Pro: Soar Your Ranking With Customer Feedback

Customer feedback improves your SEO ranking. Roughly 85% of consumers report reading online reviews prior to doing business with a company, reading – on average – six different reviews across a variety of channels: Facebook, Twitter, e-commerce websites to name just a few of the most common. These reviews serve two related purposes: They differentiate...
Article 4mn
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