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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 4mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 2mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 4mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 4mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 5mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 2mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 4mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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The Secret to Building a Killer Brand Identity (& How to do it!)

We’ve all spent weeks, if not months, brainstorming ways to improve our company’s brand identity. It goes along with the territory of being a marketer. You want to have the company that everyone relates to: one that has an appealing, effortless image; one that suggests being more than a company. A good brand feels like...

Article 6mn

How To Address Changes in Customer Expectations?

From the first commercial websites, back in 1990s, the advancements in technology have been giving convenience and power to customers. This proliferation of digital channels and technology in general has given customers new ways to gain information, communicate, and collaborate with each other. While many companies have realized the importance of responding and adapting to...

Article 4mn

5 Things That Drive Your Visitors Away

Your website is oftentimes your potential customer’s first impression of your company, and that makes it a pretty powerful marketing tool. Having a great website can win you customers around the world without any effort from a salesman. However, if your website isn’t created with the right things in mind, it can send the wrong...

Article 5mn

Marketers: Why you need to stop guessing and start asking

According to the last year’s PwC’s Global Data and Analytics Survey, 62% of executives rely more on their experience than data to make decisions. Most executives know that data is power but they still cling to a status quo that relies on making decisions based on their intuition and past experiences. As Michael Feindt, researcher...

Article 5mn

5 Bad Marketing Habits You Need to Ditch Now

Here at Skeepers, we try to share a lot of tips and tricks to make sure you are making the most of your marketing and understanding all of the great things that surveys can offer you in regard to your clients. However, in this post, we’re going to switch gears in order to discuss some...

Article 4mn

The Real Reason Your Marketing Plan Doesn't Work

You’ve got a sleak design, you’ve perfected your language, and you invested in the best marketing software. Yet somehow, your marketing plan falls short of your expectations. What’s missing? If you’ve covered all your marketing bases but still feel like you’re not getting the results you want, chances are, you need to rethink who you’re...

Article 5mn

New integration: connect Microsoft Dynamics CRM with MyFeelBack

We’re excited to announce our new integration with Microsoft Dynamics CRM. With this new connector, you’ll be able to empower your sales and support teams with actionable real time insights, right from Microsoft Dynamics CRM. A fluid and more open customer feedback management With this new connector, any information collected via your smart surveys is...

Article 2mn

5 Tools That Everyone in the CRM Industry Should Be Using

If you are in the customer relationship management industry, you probably have a lot on your mind. Because managing relationships is not an exact science, it requires constant care, innovation, and attention. That being said, any tools you can use to help facilitate the process should be taken full advantage of. Here are some of...

Article 4mn

How do leading insurance companies use customer knowledge?

Within the last decade, customer knowledge has become a significant marketing resource used to support research, promote innovation, and help uncover new market opportunities. As defined in several books about customer-centric marketing, customer knowledge refers to understanding your customers, their needs, wants and aims as essential for aligning your processes, products and services in order to build real customer relationships. Since the...

Article 5mn

8 Questions Before Choosing a Smart Survey Software

Surveys are a marketers best friend. Not only are they one of the most effective ways to build a relationship with your customers, they also are a low investment, easy to use resource that increases your ROI. However, creating, sending out, and analyzing survey results can be time consuming and difficult if you don’t have...

Article 4mn

6 Best Practices for Getting the Most from Your CRM

The better prepared you are to use your CRM to understand your customers’ needs and preferences, and to be able access that information anywhere anytime, the more likely it is you will be able to generate better customer loyalty, long-term business success, and steadier revenue. As one study has found: Businesses which employ a CRM...

Article 4mn

Banking industry: 3 Keys to improving your customer retention

It is a fact, everything in life changes. Unlike nature, where changes can be defined as a gradual process; businesses, markets, and technology are changing in a rapid and erratic way. Not so long ago, people planned their trips to the bank days earlier. Today, the phrase “banking hours” has become the thing of the...

Article 5mn

4 Simple Things CMO's Can Do to Make Their Lives Easier

With the start of the new millennia, field of marketing began changing so rapidly that it completely redefined the CMO’s job description. This wind of change started with AdWords in 2000, continued with real-time bidding (RTB) in 2009 and ad exchanges in 2010, and is now blowing even faster with the emergence of new channels,...

Article 5mn

5 Net Promoter Score Myths Debunked

We already talked about Net Promoter Score (NPS) in several of our blog posts, but let us start again by saying what NPS really is. NPS is a metric used to measure customer loyalty which was developed by Fred Reichheld, Bain & Co, and Satmetrix Systems. Reichheld introduced NPS in his 2003 article “One Number...

Article 5mn

8 Killer Ways to Amp Up Your CRM

If you ask different C-suite executives what is the most important asset in their business, don’t be surprised if you get a bunch of different answers. Brick-and-mortar owners will chant that location is everything. IT managers will say the same thing for technology and HR managers will of course say that employees are the most...

Article 5mn

3 Mind-blowing Survey Tips Every Marketer Should Know

As marketers, we often try to predict the future – such as “will our customers like the new features that we’re planning to add”. If they like it, we rationalize it to ourselves that we knew this was going to happen, and that our deep customer knowledge was the reason for it. If they don’t,...

Article 5mn

What To Do When Visitors Don't Buy

There are a lot of things to consider when a visitor comes to your site and chooses not to buy your product or service. They came, they saw, they didn’t buy…what went wrong? First of all, it’s extremely valuable to note that they came to your website in the first place. This means that they...

Article 4mn

7 Things That Make Your Marketing Terrible and Less Effective

Everyone makes mistakes. Usually, we end up learning from them and moving forward with our lives. But what if there is no room for a mistake? There is no margin of error in marketing. Most marketers have short deadlines, limited resources, and “no plan B” that they could focus on if the “plan A” fails....

Article 6mn

What it Takes to Succeed at Customer Knowledge

Arguably the biggest mistake you can make as a CRM Manager is not knowing who your customers are, which is why acquiring customer knowledge is so important. Customer knowledge allows you to understand the wants and needs of your customer so that you can cater your product as well as cater your customer service and...

Article 6mn

10 Brilliant Questions To Gauge Your E-commerce Health

“Millennials are at the start of their careers and are just starting to form their households. On the other hand, oldest members of Generation Z are now graduating college and entering the workforce,” said Patrick Dodd, president of Nielsen’s Global Retailer Vertical. These two generations are starting to shape the economy worldwide and will continue...

Article 5mn

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Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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