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Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 5mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 4mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 2mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 2mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 3mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn

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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 5mn
4 benefits you're missing by not embracing customer knowledge

4 benefits you're missing by not embracing customer knowledge

Back before the internet, it was easier to get customer knowledge, as products and services required the person coming to buy them physically, so if they were happy or unhappy you would get to know that straight off or at the next encounter. Nowadays, with the online market, you don’t get that opportunity and you...
Article 6mn
5 Reasons Why Your Customers Are Leaving Your E-Commerce Website

5 Reasons Why Your Customers Are Leaving Your E-Commerce Website

More and more businesses are pushing the boundaries to deliver the best customer experience ever, and a brand’s website is one of the most important elements of that experience. A brand’s website is still the number one place customers go to find out more about the company as well as its products or services. The...
Article 7mn
4 Reasons Why Your Ecommerce is Not Performing Well

4 Reasons Why Your Ecommerce is Not Performing Well

In 2017, U.S. online retail sales surpassed $450 billion with its highest growth rate since 2011. Meanwhile, e-commerce continues to be the fastest growing retail market in Europe, actually outperforming U.S. growth. The last decade has seen nothing short of a revolution in customers habits. We clearly live in the age of online shopping, customers are...
Article 9mn
Benefits of a Skeepers and Salesforce Integration

Benefits of a Skeepers and Salesforce Integration

Skeepers offers a Salesforce connector, which enables you to enrich your CRM data with answers collected via your MyFeelBack surveys. How does it work? What are the benefits of a Skeepers / Salesforce integration? We’ll answer your questions through this article. How to integrate Skeepers into your Salesforce account? Salesforce is a world-leading CRM software that allows...
Article 4mn
3 Customer Centric Lessons from Amazon

3 Customer Centric Lessons from Amazon

The only way to survive in today’s ever-changing market place, is to innovate according to customers wants and needs. Arguably, no other company has been as successful at building its brand around the customer, than Amazon has. The following quote from the company’s CEO, comes to show how important being customer-centric is to them and...
Article 6mn
3 Ways Your Feedback Surveys Are Frustrating Customers

3 Ways Your Feedback Surveys Are Frustrating Customers

Feedback surveys are the most effective way to obtain information about your customers, identify opportunities, and improve your overall relationships. With a survey-equipped CRM initiative in place, you will have all the information and tools you need to keep your customers happy and your business on the right track.  Surveys are a crucial part of...
Article 5mn
4 Technologies Shaping Customer Experience in 2018

4 Technologies Shaping Customer Experience in 2018

Last Year, 75% of companies said that their top objective was to improve customer experience. At last, companies are embracing customer experience (CX) and the benefits it can have on their ROI. Also, since smart technologies are continuing to develop, our capacity to improve our customer’s all over experience is growing. This means exciting things...
Article 6mn
7 Customer Experience Conferences You Need to Attend in 2018

7 Customer Experience Conferences You Need to Attend in 2018

Customer experience (CX) is taking over the marketing world and for a good reason. Focusing on customer experience is one of the best ways to increase sales, improve the lifetime value of each client, and avoid churn. However, CX is a fast changing industry, so it’s essential to stay on the cutting edge in order...
Article 6mn
5 Questions to Find Out About Your Customer's Habits

5 Questions to Find Out About Your Customer's Habits

You’ve got a CRM full of your customer’s information: Name, where they live, what they purchase at your company, and any other information collected during interactions with them. Because of this, it might feel like you truly know your customers. However, knowing your customers on a one-dimensional level, meaning knowing them only in terms of...
Article 5mn
The Best Way to Increase Engagement on Your Customer Survey

The Best Way to Increase Engagement on Your Customer Survey

True or false? People hate being told what to do. If you’re a teacher, a police officer, or a mother, you might definitely think that this answer is FALSE. But if you’re a marketer, you know that the answer is actually true. People love being told what to do, as long as they don’t feel...
Article 5mn
4 things not to do to make your survey mobile-friendly

4 things not to do to make your survey mobile-friendly

Where is your phone right now? Chances are, if it isn’t right next to you, you at least know exactly where it is, and will be picking it up within the next hour or two. We have become addicted to our smartphones. Whether you are a teenager looking to connect with your friends on Whatsapp...
Article 5mn
Why Should You Send out an Employee Satisfaction Survey Today?

Why Should You Send out an Employee Satisfaction Survey Today?

How do your employees feel about working for your company? How do you know? We spend a lot of time worrying about our customers and what they think of our company. We often forget that we are also selling our company to our employees and potential hires. Losing employees is bad for business, just like...
Article 6mn
Why You Should Integrate Skeepers with Zendesk Now

Why You Should Integrate Skeepers with Zendesk Now

Zendesk is a customer service based CRM that companies love because it is easy to use, effective at organizing massive amounts of customer data, and very easy to integrate with other apps. Zendesk helps companies treat every customer like a close friend, even if it is a huge company with millions of customers like Slack...
Article 4mn
4 Reasons Why Your CRM Strategy is Failing

4 Reasons Why Your CRM Strategy is Failing

If you’ve recently invested in a new CRM, and it’s not giving you the results you expected (and the results you desperately need), it can feel like the weight of the world is on your shoulders. Because you were the one who pushed investing in the system, whether it succeeds or fails is all on...
Article 6mn
5 Things Every CMO Should Know About Their Customers

5 Things Every CMO Should Know About Their Customers

So you’re a seasoned marketing officer, you’ve got a great team, you create killer campaigns, and you’re seeing the results you want, but know there is always room for improvement and you want to do more. Or maybe you’re the new chief marketing operator of a growing company who is looking to revamp its marketing,...
Article 6mn
NPS: What to do once you have your data

NPS: What to do once you have your data

So you took the advice of our previous blog posts telling you how useful NPS surveys are and decided to conduct one yourself. Congratulations! You are on your way to better customer relations and creating a better customer experience. But before you can reap the benefits of the NPS survey, there are a few steps...
Article 5mn
Banking sector: Why and How to Improve Customer Experience?

Banking sector: Why and How to Improve Customer Experience?

The world of personal banking is changing. In previous decades, bankers would find a branch in their town and bank there for their whole lives. Bankers would deposit checks and withdraw money at the welcome counter, open savings accounts with the help of a friendly representative, and set up their loved ones with joint accounts...
Article 5mn
How to Keep your Customers' Data Secure?

How to Keep your Customers' Data Secure?

Converting and retaining customers is all about one thing: trust. When your customers trust you, they will purchase with you, repeat purchase with you, recommend you to friends, and advocate for you. This concept of trust is especially important when it comes to online purchases and customer relations. In the online marketplace, it can be...
Article 5mn
Public Sector: Why and How Organizations Should Collect Data

Public Sector: Why and How Organizations Should Collect Data

There is a lot of talk of “customer knowledge” in the business world these days. Companies are reaching out to get to know their customers: their wants, needs, challenges, habits; in order to better understand them and better serve them. Companies do this for a myriad of reasons, mainly because customer knowledge is a key...
Article 5mn
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