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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 5mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 2mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 3mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 2mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 3mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 4mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 4mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
How to send surveys by email using Adobe Campaign Standard (ACS)

How to send surveys by email using Adobe Campaign Standard (ACS)

Surveys are an effective way to learn more about your customers and measure customer satisfaction. Are you already using Adobe Campaign Standard to develop your marketing campaigns and communicate with your clients? You can also send your MyFeelBack surveys by email directly via Adobe Campaign. Here are some of the benefits of this strategy, as...
Article 7mn
Retail: Create your ideal customer satisfaction barometer

Retail: Create your ideal customer satisfaction barometer

Retail professionals are aware of the importance of customer satisfaction and a positive in-store customer experience. In order to increase customer loyalty and grow their client base through word-of-mouth. For some brands, monitoring customer satisfaction has become equally as important as tracking turnover or net earnings. When creating your customer satisfaction strategy, it is essential...
Article 10mn
Measuring Customer Satisfaction Across Communication Channels

Measuring Customer Satisfaction Across Communication Channels

For a business to succeed, it has to adapt to the evolving behavior of its customers. Over the past few years, customers have rapidly become cross channel customers, meaning they use multiple communication channels to interact, communicate, and purchase. Therefore, in order to keep up, when measuring customer satisfaction, you need to develop a cross...
Article 6mn
Advalo from the viewpoint of Valérie Kaufmann, CRM Director and Audrey Raimond, Digital CRM Communications Manager, BUT.

Advalo from the viewpoint of Valérie Kaufmann, CRM Director and Audrey Raimond, Digital CRM Communications Manager, BUT.

Valérie Kaufmann and Audrey Raimond, CRM Director and Digital CRM CommunicationsManager at BUT, explain how the furniture chain wants to individualize communication witheach customer, in order to offer a consistent omnichannel experience.
Article 1mn
A Complete Guide to the Net Promoter Score (NPS)

A Complete Guide to the Net Promoter Score (NPS)

If your company has implemented strategies to measure customer satisfaction and loyalty, you’ve almost certainly heard of the Net Promoter Score (NPS). This method is well-known as a practical way to predict revenue and profit growth. In fact, research shows a correlation between high NPS scores and greater customer loyalty, leading to an increase in...
Article 5mn
Learn more about your visitors and monetize your website

Learn more about your visitors and monetize your website

Are you looking for ways to monetize your site more effectively? Transforming your website traffic into a source of revenue is one of the main challenges you’ll face as you grow and develop your site. After presenting a brief overview of different monetization strategies, we’ll show you how gaining a more comprehensive understanding of your...
Article 8mn
5 Pieces of Data you Must Collect on Your Clients

5 Pieces of Data you Must Collect on Your Clients

By now, most players in the marketing industry know how important collecting customer data is for your business and that surveys are a great way to collect it. This blog discusses the 5 most important pieces of data you should collect from your customers when you decide to start collecting customer data. We broke it...
Article 5mn
Alix, Customer Insight Manager at Advalo: &quot;The fulcrum at the center of the organization”

Alix, Customer Insight Manager at Advalo: "The fulcrum at the center of the organization”

Customer Insight Manager is a position created at Advalo to identify new marketing levers, disseminate best practices and identify innovative methods. What are the challenges of such a position and the benefits for our customers? Answered by Alix, data and CRM specialist, Customer Insight Manager. Whether with customers, partners or internally, CIM ensures that everyone...
Article 4mn
How to improve the customer experience in B2B?

How to improve the customer experience in B2B?

When you think about customer success stories, the first ones that come to mind are likely to be from B2C companies. Though the subject is often talked about in connection with B2C, it is far from exclusive to this type of business. In this article, we’ll be looking at why it is just as important...
Article 5mn
Advalo viewed by Antoine Bourdy, Marketing Manager at BodemerAuto, automotive dealership.

Advalo viewed by Antoine Bourdy, Marketing Manager at BodemerAuto, automotive dealership.

Antoine Bourdy, Marketing Manager at BodemerAuto granted us an exclusive interview in which he explains the reasons that drove the automotive group to work with Advalo and how the platform contributes to improving marketing performance particularly in second hand and new vehicle segments.
Article 6mn
3 Crucial Steps to Creating a Customer Centric Business

3 Crucial Steps to Creating a Customer Centric Business

Although much has been written about the benefits of customer-centricity, less clear is how to actually create a business culture that is truly consumer-centric. In theory, it could seem like a fairly straightforward process. It seems like a simple concept to understand and apply: being customer-centric means making decisions while always keeping in mind the effect...
Article 5mn
Attend These 8 CX Conferences to Brand Strong and Stay Competitive in 2019

Attend These 8 CX Conferences to Brand Strong and Stay Competitive in 2019

Modern marketers may think that “brand” and “customer experience” are different. Yet, today, there’s more of everything: more choices, more channels, more speed, more confusion. In short, there’s more noise and less signal. Such rapid transformation means most brands have failed to keep up the way customers use products. To build brand equity and remain...
Article 8mn
Our tips for using Likert scales effectively in your surveys

Our tips for using Likert scales effectively in your surveys

Though you may have never heard of the Likert scale, you’ve almost certainly seen it before. The Likert scale is one of the most frequently used rating scales in studies and satisfaction surveys. This being said, how can you use this rating scale effectively in your own surveys? What is the Likert scale? Definition of...
Article 5mn
Create effective satisfaction surveys for your training programs

Create effective satisfaction surveys for your training programs

If you work with a training centre or organization, you know how important it is to assess the quality your training programs. Over 90% of organizations rely on these evaluations. In this article, we’ll explain the importance of satisfaction surveys, as well as offer more than 40 examples of questions to include, covering all of the...
Article 9mn
Does Your CRM Provide a 360-Degree View of the Customer?

Does Your CRM Provide a 360-Degree View of the Customer?

In a Forrester Research survey, marketers identified obtaining a single, 360-degree view of customers across channels as more important than acquiring new customers or retaining existing ones. These marketers understand that obtaining a clear, 360-degree view of their customers brings many advantages, chief among them: The ability to improve each interaction with a customer, effectively...
Article 5mn
How to easily integrate new customer data into Adobe Campaign

How to easily integrate new customer data into Adobe Campaign

Our Adobe Campaign (formerly Neolane) connector offers a simple and efficient way to link your Adobe Campaign account with Skeepers. Here are some of the key ways that this can benefit your customer knowledge and marketing initiatives. Skeepers makes it easy to add new customer data to the Adobe Campaign CRM How effectively you can...
Article 3mn
How Internal Communications Contributes to Customer Satisfaction

How Internal Communications Contributes to Customer Satisfaction

Internal communications plays a key role in developing a customer-centric company culture. It enables everyone in the company to work towards the ambitious yet extremely important goal of ensuring customer satisfaction.   Why is effective internal communications important? The quality of a company’s internal communications plays a key role in their company dynamics. Through internal communications,...
Article 5mn
Your Top 5 Customer Satisfaction Questions Answered

Your Top 5 Customer Satisfaction Questions Answered

The customer is always right. Popularized by retail pioneers such as John Wanamaker and Harry Gordon Selfridge, this slogan emphasized the importance of delivering high customer satisfaction and treating their complaints with utmost care. Today, more and more companies are starting to realize that their customers are not just “always right”. They are becoming their...
Article 6mn
5 tips for analyzing customer survey results

5 tips for analyzing customer survey results

Once you have sent out a survey and collected your answers, the next step is to analyze the results. This part of the process is just as important as preparing and deploying your survey. Analyzing the results of your survey too quickly can be counterproductive and lead you to false conclusions. Here are 5 tips...
Article 5mn
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