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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 4mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 2mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 3mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 4mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 2mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 5mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 2mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 3mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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10 tips for collecting feedback after an event

If you’ve ever organized an event, you definitely know how much work goes into the process. Finding a venue, deciding on a theme, inviting speakers, promoting the event – there’s always a long list of things to do! Once your event is over, take a moment to celebrate its success, but remember that there’s still...

Article 4mn

How to integrate the Net Promoter Score into the Salesforce CRM

If you use Salesforce to centralize your customer information, you may wish to include your NPS results to enrich the data available in this CRM. Read on to learn more about this process. The Net Promoter Score (NPS) is an essential customer satisfaction indicator. In this article, we’ll be looking why collecting this data is...

Article 6mn

[CLIENT TESTIMONIAL] Identify and prioritize the most value-generating marketing actions: Bocage

Using Advalo’s analysis of the Bocage database and its evolution over time. Bocage marketing teams were able to identify priority strategies to adapt to generate maximum additional revenue for future seasons.

Article 2mn

3 steps for putting customer satisfaction into action

Customer satisfaction isn’t a new concept. It’s been with us since the dawn of commerce and while the way we gather customer feedback and ensure customer satisfaction has changed a lot, the sole concept has remained the same as it was centuries ago. Today, there are myriad customer touchpoints at which your potential or existing...

Article 6mn

[INTERVIEW CLIENT] Advalo as seen by Grain de Malice : First hand experiences from CRM Manager Laurent Bacquaert and Customer Marketing Manager Marion Landry

Read this article to learn more about the collaboration between Advalo and ready to wear woman’s brand Grain de Malice from CRM Manager Laurent Bacquaert, and Customer Marketing Manager Marion Landry.

Article 4mn

How to send a satisfaction survey via Salesforce CRM?

Do you use Salesforce CRM to centralise your customer data and manage your email campaigns? Would you like to enrich your customer knowledge with the help of customer surveys? Then this article is for you! We will take a look below at how to send a satisfaction survey directly via your Salesforce CRM campaigns and...

Article 7mn

Why Measuring Customer Loyalty Has Never Been More Important

Aside from a few exceptions, top brands are finding it harder and harder to retain their status as market leaders for long periods of time. A once loyal customer base can easily disappear before they know it. This is today’s reality: few customers stay loyal to one particular brand. And why should they? The internet has...

Article 9mn

CSAT Works! Customer Experience is a High-Priority Metric

CSAT is a customer experience metric that measures customer satisfaction with your product or service. It also helps you identify specific pain points in your customer journey in order to see which aspects of the journey should be improved. Given the importance of maintaining customer happiness, many businesses are adopting CSAT, a relatively frictionless way...

Article 5mn

Synchronize Skeepers with Adobe Campaign

Skeepers is the first Enterprise Feedback Management (EFM) solution that can be synchronized with both Adobe Campaign Classic and Adobe Campaign Standard. Here’s how you can use this feature to enrich your contacts in Adobe Campaign and improve the performance of your marketing campaigns. Skeepers is the first EFM platform that can be connected with...

Article 4mn

How to use verbatim analysis to turn customer comments into kpis

We are pleased to announce that Skeepers CX has added a new feature to its platform: a tool to analyze comments and suggestions collected via survey text fields. Verbatim analysis can help you better understand your customers’ comments, while offering a new perspective on feedback provided via open questions in your surveys. In this article,...

Article 7mn

Luxury sector: why and how to improve customer experience?

When marketing to customers of a luxury brand, delivering an enjoyable customer experience is one of the most important things to consider. When selling a luxury item or service, you are well aware that you are selling an experience and convenience just as much as you are selling a good or service. This means that...

Article 5mn

The Ultimate Guide To Make A Customer Survey (With Questions!)

There is nothing more effective when it comes to learning about your customer base than a customer survey. For years, customer surveys have been giving customers a chance to express their opinions about the companies with which they do business with. However, the focus of this blog post is not to prove the importance of...

Article 7mn

Using the Net Promoter Score to enrich your Adobe Campaign

The Net Promoter Score (NPS) is a way of measuring how likely your customers are to recommend your company to their friends and family. MyFeelBack’s connector enables you to automatically upload your customers’ NPS scores directly to your Adobe Campaign Standard account. In this article, we’ll explain how to do this, as well as the...

Article 6mn

Enriching your personas in Adobe Campaign Standard (ACS)

Adobe Campaign Standard (ACS) enables you to create ultra-targeted marketing campaigns — but to do this, you’ll need to have enough information about your contacts. The more data you have, the more complete your personas (or audience segments) in Adobe Campaign will be. As you’ll see in this article, surveys are a valuable tool that...

Article 6mn

How to send surveys by email using Adobe Campaign Standard (ACS)

Surveys are an effective way to learn more about your customers and measure customer satisfaction. Are you already using Adobe Campaign Standard to develop your marketing campaigns and communicate with your clients? You can also send your MyFeelBack surveys by email directly via Adobe Campaign. Here are some of the benefits of this strategy, as...

Article 7mn

Retail: Create your ideal customer satisfaction barometer

Retail professionals are aware of the importance of customer satisfaction and a positive in-store customer experience. In order to increase customer loyalty and grow their client base through word-of-mouth. For some brands, monitoring customer satisfaction has become equally as important as tracking turnover or net earnings. When creating your customer satisfaction strategy, it is essential...

Article 10mn

Measuring Customer Satisfaction Across Communication Channels

For a business to succeed, it has to adapt to the evolving behavior of its customers. Over the past few years, customers have rapidly become cross channel customers, meaning they use multiple communication channels to interact, communicate, and purchase. Therefore, in order to keep up, when measuring customer satisfaction, you need to develop a cross...

Article 6mn

Advalo from the viewpoint of Valérie Kaufmann, CRM Director and Audrey Raimond, Digital CRM Communications Manager, BUT.

Valérie Kaufmann and Audrey Raimond, CRM Director and Digital CRM CommunicationsManager at BUT, explain how the furniture chain wants to individualize communication witheach customer, in order to offer a consistent omnichannel experience.

Article 1mn

A Complete Guide to the Net Promoter Score (NPS)

If your company has implemented strategies to measure customer satisfaction and loyalty, you’ve almost certainly heard of the Net Promoter Score (NPS). This method is well-known as a practical way to predict revenue and profit growth. In fact, research shows a correlation between high NPS scores and greater customer loyalty, leading to an increase in...

Article 5mn

Learn more about your visitors and monetize your website

Are you looking for ways to monetize your site more effectively? Transforming your website traffic into a source of revenue is one of the main challenges you’ll face as you grow and develop your site. After presenting a brief overview of different monetization strategies, we’ll show you how gaining a more comprehensive understanding of your...

Article 8mn

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Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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