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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 5mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 4mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 3mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 2mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 4mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 4mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 4mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 4mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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How 10 Top Brands Collect Customer Feedback

You have one of two choices to make when deciding what customers want from your product. Either you engage in guesswork or reach out to them to find out what they need. As it turns out, it looks like many companies are still engaging in guesswork. A recent Hubspot study found that a full 42%...

Article 13mn

Your Customers' Needs Are Changing. Are You Keeping Up?

Maintaining up-to-date customer information is essential for any online business. Knowing who your customers are and how they evolve over time enables you to: Gathering customer information should be an ongoing process. Regularly updating information about your customers – what they buy, how they found you, what they think of you – enables you to...

Article 5mn

[CLIENT TESTIMONY] Eram boosted the impact of its campaigns thanks to ultra-targeted newsletters: +10% incremental conversion.

With the Advalo platform, Eram’s teams have put personalization devices in place which send thematic newsletter campaigns to their clients.

Article 2mn

[CLIENT TESTIMONY] Gemo personalizes communications with their customers according to the key moments of their customer journey: + 25% conversion rate

In order to personalize the relationship with each of its customers, the ready-to-wear brand Gemo set up via the Advalo platform, personalization devices that allow them to speak to each customer during key moments of their purchase journey, with offers and tailored content.

Article 2mn

[CLIENT TESTIMONY] Eram saw a fourfold increase in its communications by opening new digital points of contact with its customers

With Advalo, Eram was able to avoid drops in contactability of its database and find its customers on new digital touchpoints thus increasing communications.

Article 2mn

[CLIENT TESTIMONY] Eram optimized the profitability of its campaigns in real-time on Google Ads: CPA reduced by 25%

Real-time connectivity between the Advalo platform and Google Ads enables Eram to tailor keywords and bid strategies for its Google Network campaigns based on the value of each customer. Eram optimized its budget by concentrating its investments on priority targets.

Article 2mn

[CLIENT TESTIMONY] Bocage optimized its acquisition campaigns by targeting look-alikes of its best customers through audiences designed by Advalo AI.

Based on a thorough analysis and segmentation of Bocage’s database, Advalo’s teams, we’re able to identify characteristics of the profiles of its best male customers, in order to create a specific audience within the framework of a look-alike campaign on Facebook and Instagram.

Article 2mn

5 Questions to Increase Customer Satisfaction and Improve Word of Mouth

When customers are happy with their experience with your company, they keep coming back, and they are more likely to refer others to you. And in increasingly competitive e-commerce markets, one of the only ways to differentiate yourself from your competition is to make sure you are providing an incomparable customer experience. Meanwhile, Nielsen reports...

Article 5mn

Customer Relationship: AI is a competitive advantage

A study conducted across seven countries including France, reveals that companies that do not invest in artificial intelligence today will have a hard time catching up on customer relations … LogMeIn has unveiled the results of a new study conducted with Forrester Consulting that establishes the link between the multiple strategies of the customer relationship...

Article 4mn

How To Win Back Dormant Customers

One of the best moments as a marketer or salesperson is converting a potential customer into a sale. But just as importantly as converting visitors into customers, marketers need to be on the lookout for making sure that customers stay customers. Dormant customers are a bummer for any business, and it’s important as CMO to...

Article 5mn

The voice is Data

82% of French people are not aware that their voice is considered personal data protected bythe RGPD.

Article 3mn

B2B: Social networks are increasingly influencing sales

B2B: Social networks are increasingly influencing sales The corporate world seems to succumb to the siren calls of Social Selling: according to a study,the impact of social networks on the BtoB act of purchasing would have more than tripled in ayear …According to the 2nd edition of the Social Selling Barometer conducted by La Poste...

Article 2mn

Digital Maturity the strengths and weakness of France

Training, infrastructures, politics, data, innovations … A BCG study highlights the strengths andweaknesses of France with regard to digital transformation … During the 5th edition of the University of digital technology, the MEDEF, as part of itscommission “Technological changes and societal impacts” chaired by Christian Nibourel, andthe BCG revealed a comprehensive and unprecedented analysis of...

Article 4mn

How Brands invest in E-commerce?

How brands invest in E-commerce?KPMG and Fevad present a reflection on brands in the era of e-commerce. This study on innovation in e-commerce is based on the testimony of the main players in the French ecosystem. In recent times, the Fevad has noted the arrival among its new members of many brands, said Marc Lolivier,...

Article 3mn

Top 3 use cases for customer data enrichment with Salesforce

CRM is the driving force behind relationship marketing, fuelled by customer data. The enrichment of customer data allows you to increase the power of your Salesforce CRM and to implement new marketing channels. Why? How? That is precisely what we will explore throughout this article. Segmentation, NPS, customer knowledge; discover three use cases for the...

Article 4mn

[CLIENT TESTIMONY] Develop an omni-channel vision of consumer journeys to understand the impact of digital on store sales: Gémo and Bocage

Develop an omnichannel vision of your consumer’ journeys to understand the impact of Digitalon store sales: Gémo & Bocage

Article 2mn

Data Revolution

There is no opting out: so-called artificial intelligence is broadly defined, in all media. It scares people, fascinates them, and blows them away, but is going into forced circuits in companies. According to Gartner, it will be embedded in 50% of analytical applications within 3-5 years.

Article 8mn

Get the Right KPIs Now for a Superior Customer Satisfaction!

One of the most common mistakes businesses make is their failure to consistently gather feedback throughout their customers’ lifespan. Many businesses overlook the importance of asking customers what they think, leveraging the feedback to not only deliver an experience which caters to their needs and wants but also guides future marketing campaigns and improves products and...

Article 5mn

What are the keys to setting up an retail-specific omnichannel strategy?

For its fifth edition, Paris Retail Week entirely revamped itself. To personalize the customer experience, the event put a brand new thematic program run by eight mentors in place. As recognized experts in their field, they, therefore, will be points of reference for professionals seeking answers to their daily problems. For retailers, the challenge is...

Article 2mn

3 axes for better omnichannel efficiency

Testimonials from Bensimon, Total Direct Energie, UGC, and Klépierre. How to create a virtuous omnichannel ecosystem that generates growth?

Article 2mn

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Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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