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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 2mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 4mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 2mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 5mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 2mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 3mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 2mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 2mn
How to make long-term improvements to your after-sales service?

How to make long-term improvements to your after-sales service?

Customers have increasingly high demands and expectations when it comes to after-sales service. Improving its performance and quality will have an impact on both revenue and customer loyalty. So, what can be done in practical terms to improve this service? Why after-sales service should be a pillar of your business After-sales service is a key...
Article 4mn
[USECASE] BodemerAuto: + 4.40% re-engagement rate on a second leads thanks to the Advalo platform

[USECASE] BodemerAuto: + 4.40% re-engagement rate on a second leads thanks to the Advalo platform

The automobile purchasing journey is not immune to the upheavals induced by digitalization. The advisory role and expertise of manufacturers and dealers are gradually disappearing in favor of buyers who are now completely autonomous in terms of their purchasing project. Things are also going faster, and it has become crucial for car brands to act...
Article 3mn
Influencer Gifting Made Easy with Octoly

Influencer Gifting Made Easy with Octoly

You know you need an influencer marketing program and you have the approval to get started, which means it’s time to start thinking about your gifting program. Sending gifts to influencers can be confusing and stressful–especially if you’re trying to do it at scale. What kind of gifts should you send and when? How do...
Article 5mn
Brice Renvoizé, SEAT France and Olivier Marc, Advalo co-founder spoke at the AI PARIS Show &#8211; June 12 2019

Brice Renvoizé, SEAT France and Olivier Marc, Advalo co-founder spoke at the AI PARIS Show – June 12 2019

Brice Renvoizé, SEAT France and Olivier Marc, co-founder of Advalo spoke at the AI PARIS show – June 12, 2019 The theme: Artificial Intelligence providing service to marketers: How SEAT has been able to improve the use of its data for business Brice Renvoizé testified about how artificial intelligence and individualized marketing campaigns can accelerate...
Article 4mn
Data and AI : The ethical implications and recommendations of CNIL the National Commission on Informatics and Liberty

Data and AI : The ethical implications and recommendations of CNIL the National Commission on Informatics and Liberty

Even before the promulgation of the GDPR the CNIL initiated a work of reflection on the good uses of artificial intelligence and the need to supervise these practices in 2017.
Article 1mn
The 3 major customer relationship challenges in e-commerce

The 3 major customer relationship challenges in e-commerce

The customer relationship is a key issue for any business, but the customer relationship levers and touchpoints differ from one industry to the next. This is particularly true of e-commerce, as discussed below. Let us begin by taking a look at the results of a recent Viavoo study, involving 22 retailers. It provides valuable information...
Article 5mn
[CUSTOMER INTERVIEW] Advalo as seen by Grain de Malice: feedback from Laurent Bacquaert, CRM Manager and Marion Landry, Client Marketing Manager

[CUSTOMER INTERVIEW] Advalo as seen by Grain de Malice: feedback from Laurent Bacquaert, CRM Manager and Marion Landry, Client Marketing Manager

Overview of the collaboration rich in developments with Grain de Malice and Advalo with Laurent Bacquaert, CRM Manager and Marion Landry, Customer Marketing Manager for the ready-to-wear brand. 
Article 4mn
How Much to Pay Influencers on YouTube as a Brand

How Much to Pay Influencers on YouTube as a Brand

As the second-most visited site on the web boasting 1 billion hours worth of content watched per day, YouTube is a video behemoth. If used correctly and effectively, a single YouTube video can give brands massive exposure in the form of thousands of engaged eyes. Hiring a YouTuber for a sponsored video requires looking beyond...
Article 3mn
What Is Influencer Marketing?

What Is Influencer Marketing?

Article 5mn
Why Marketers Need to Care About CRM Enrichment

Why Marketers Need to Care About CRM Enrichment

CRM enrichment, is, in short, regularly replenishing your customer knowledge base. It’s an important part of maintaining good customer relations, and in our opinion, it is an absolutely essential aspect of marketing. But why? Why is it so important for marketers to be concerned with enriching their CRM, whether that means a specific software or...
Article 5mn
What Are the Different Types of Influencers?

What Are the Different Types of Influencers?

Influencers are individuals who have a loyal and engaged following on social media and who partner with brands and businesses to market products to their audience. Influencers focus on different topics and demographics and can have a range of followers from less than a thousand to over one million.  You may have heard the terms...
Article 7mn
Fashion: The urgency of evolving towards individualized marketing

Fashion: The urgency of evolving towards individualized marketing

Since 2008, the fashion market has therefore lost almost 15% of its value. If the luxury and entry-level segments are doing the best, with respective annual growth rates of 7% and 1%, the mid-range segment is declining the most with an average drop of 5% per year. The downward trend of the 2010s, confirmed by...
Article 3mn
How to Maintain Authenticity When Gifting At Scale

How to Maintain Authenticity When Gifting At Scale

Let’s get real, authenticity is a big part of the social media and influencer game. You want to work with influencers that are promoting your products and talking about them in an engaging, consistent way, but along with that, they need to come off in an approachable and real way. Usually, the number one reason...
Article 5mn
How Much to Pay Influencers on Instagram as a Brand

How Much to Pay Influencers on Instagram as a Brand

Lost on what to pay an Instagram influencer? You’re not alone. Rates can vary widely, and for valid reasons. Determining the appropriate amount to pay an influencer for a campaign depends on far more than follower count or industry budgets and standards. Here is a list of factors to consider when determining how much to...
Article 4mn
How To Start Your Influencer Marketing Efforts

How To Start Your Influencer Marketing Efforts

Starting your efforts in using influencer marketing can look a little different for everyone. It heavily depends on what your brand is trying to accomplish your overall goal, but there are a couple general steps you can take in starting out. Find your target audience With the start of any marketing campaign or digital advertising...
Article 4mn
Should You Invest in Influencer Marketing Technology?

Should You Invest in Influencer Marketing Technology?

Working with influencers can make a great impact on increasing brand awareness and boosting the ROI of marketing campaigns but creating an influencer program that can scale comes with its challenges.  From sourcing influencers to shipping products to curating and collecting posts, there are a lot of things to juggle. Influencer marketing technology solutions can...
Article 4mn
How to Run an Influencer Marketing Campaign

How to Run an Influencer Marketing Campaign

Once you’ve identified your influencers and gotten them on board, it’s time to start running campaigns. Influencer marketing can be used for a variety of different goals–boosting brand awareness, driving sales, and more. But before you launch a campaign, it’s important to step back and take the time to map out the key considerations that...
Article 5mn
Measuring customer satisfaction in the energy industry

Measuring customer satisfaction in the energy industry

It is no secret that overall customer satisfaction with the “Big Six Energy Suppliers” (SSE, EDF Energy, British Gas, npower, E.ON UK and ScottishPower) in the United Kingdom may be improved. According to a Simply Switch study, there are lots of small energy suppliers offering viable alternatives to these companies, with much higher customer satisfaction...
Article 7mn
Advalo as seen by Thierry Lernon, BUT General Manager E-Commerce &amp; Digital

Advalo as seen by Thierry Lernon, BUT General Manager E-Commerce & Digital

“Creating lasting and successful relationships with our clients”
Article 4mn
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