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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 4mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 4mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 2mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 4mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 4mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 4mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 4mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 3mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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Insurance: 7 reasons to use a smart survey solution

Under the Insurance Distribution Directive (IDD), insurance distributors are now required to collect data about prospective customers. They can thus prove that recommendations made to a consumer meet their needs as closely as possible. Customer knowledge is no longer just a marketing requirement to improve conversion rates, but a legal obligation. A smart survey solution...

Article 9mn

How to Measure the ROI of Influencer Marketing

Influencer marketing has been growing in popularity not only because it works, but also because the ROI of a successful influencer marketing campaign can be huge. 89% of marketers say influencer marketing is equal to or better than other marketing channels, but if you feel stuck when it comes to measuring the ROI, you’re not...

Article 5mn

How to Scale Influencer Marketing for Your Business

Influencer marketing is a key tool for many of today’s marketers and in the last five years has grown into a $5 – 10 billion dollar industry. Influencers help build brand awareness, boost engagement, and drive revenue and in many cases have a strong ROI with a fairly low initial spend. One of the challenges...

Article 4mn

How does Meetic improve its Customer Experience?

Meetic has been using MyFeelBack’s solution for almost two years. An opportunity to take a look at the famous online dating platform’s customer knowledge strategy. Meetic is the perfect example of how customer knowledge can play an essential role in the continuous improvement of customer service. Meetic’s customer knowledge and customer experience: a love affair...

Article 4mn

What are socio-demographic characteristics used for in marketing?

Socio-demographic characteristics enable you to segment your customers according to their age, sex, profession, education, etc. They are essential when designing targeted marketing campaigns. Essential but sometimes insufficient, as we will see. The role of socio-demographic characteristics in segmentation To be able to target and personalise your marketing campaigns – whatever they may be –...

Article 5mn

[VIDEO Interview] Côté Sushi generates 1.2 million euros in additional turnover in 12 months thanks to Advalo

Discover the interview with Emmanuel Taib founding CEO of Côté Sushi. He shares his feedback gained in the use of Advalo and explains how the platform has enabled the group to generate more than 1.2 million euros in incremental turnover, in less than 12 months.

Article 3mn

Customer relations: 7 steps for quality customer follow-up

Building a long-lasting relationship with customers is key for your business. One of the best ways to reach your customers is through follow-up (after-sales follow-up, follow-up of regular customers, etc.), thus increasing customer satisfaction. Here are 7 astute steps for after-sales follow-up that will help build customer loyalty and improve your chances of creating repeat...

Article 6mn

Christmas: How Customer Knowledge Helps Predict Sales

It’s the most wonderful time of the year: for families, children, and companies who need a boost in their sales. With Christmas around the corner, there is no better time to be thinking about how to convert customers, bring back returning ones, and come up with original and interesting marketing techniques. When it comes to...

Article 5mn

10+ questions to ask customers after an interaction with your call centre

The first step to improving your Customer Service call centre is by measuring its performance. How? For a long time, companies have focused on traditional activity and productivity indicators; pick-up rate, average time before pick-up, average call duration, etc. These KPIs are no longer enough. Customer Service performance is increasingly measured by the quality of...

Article 10mn

Beauty sector: How to improve the end-to-end customer experience

The clientele of beauty brands or retailers is demanding. They expect companies to deliver a high-level, rich, cross-channel and seamless end-to-end customer experience. If your company operates in the Beauty sector, you should seek to improve the quality of this experience at all stages and points of contact throughout the customer journey. This is no...

Article 7mn

4 tips to improve customer retention

The weight of competition that companies have to face on a daily basis can sometimes seem overwhelming. For a lot of businesses, avoiding the loss of customers is a major strategic goal. So, how exactly can you prevent losing part of your customer base to your rivals? How can you convince your customers to stay...

Article 4mn

6 criteria to recognise your brand ambassadors

It is often said, and rightly so, that customers keep a company alive. Your customers are your revenue. But some of them have a special role; they are your brand ambassadors. So, how do you recognise authentic ambassadors for a brand or company? What is a brand ambassador? In diplomacy, an ambassador is a...

Article 5mn

How to double your customer surveys' response rates

Customer satisfaction is (or should be) at the heart of a company’s main concerns. Building customer loyalty is the best way to secure revenue. But customer satisfaction must be measured before it can be improved. Which is where satisfaction surveys come into play, in all their different forms. Here are a few tips to improve...

Article 9mn

How to manage dissatisfied customers

Dissatisfied customers are an important segment to focus on. While a satisfied customer might talk about your product with 3 people, a dissatisfied customer will talk about it with 10. Effectively managing customer dissatisfaction is becoming more and more important, as it also offers a significant opportunity to create value. Managing customer dissatisfaction effectively also...

Article 7mn

Why and how to use open-ended questions?

Customer surveys primarily include closed-ended questions. It is more difficult to analyse the results of an open-ended question because of its qualitative nature. Yet, asking open-ended questions can prove to be very useful for getting to know your customers better. So, why and how should this type of questions be used? What purpose do open-ended...

Article 6mn

Enrich your Salesforce with customer satisfaction indicators?

Performance monitoring is at the centre of any continuous improvement strategy. But too many companies focus exclusively on traditional sales KPIs, such as for example the average basket, the number of orders, the rate of active customers or revenue. Although they are essential, you can deepen your understanding of the activity with customer satisfaction indicators....

Article 5mn

How to improve your company's brand image?

In a highly competitive market, each company needs to find a way to differentiate themselves in their existing or potential customers’ eyes. This requires the enhancement of their brand image. How do you generate a brand image that is valued and sustainable over time? The benefits of customer knowledge and surveys are amongst the elements...

Article 5mn

Advalo builds on AWS to become the strategic lever of retailers.

A major player in individualized marketing, Advalo granted Aithority an exclusive interview. Olivier Marc and David Le Douarin, founders of the start-up speak in particular about the essence of Advalo.

Article 1mn

SEAT France invests in AI and data with Advalo to increase its reputation and accelerate sales in France.

The automotive brand SEAT, accompanied by its respective agency C14TORCE, has chosen Advalo the first individualized marketing platform to maximize the impact of its marketing and communication actions in France with its customers and prospects. By leveraging its omnichannel data, SEAT can detect purchase intention in real-time to customize its marketing actions to increase dealership...

Article 5mn

Customer Satisfaction: Do you know the 4 key measures?

When we have a great experience with a brand, we’re generally more inclined to trust them a second time. Positive ratings concerning one of your brand’s products or services are signs of a great customer satisfaction. This satisfaction, if maintained, will lead to customer loyalty and more sales. But how can we effectively measure customer...

Article 4mn

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Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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