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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 5mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 5mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 5mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 3mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 5mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 5mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 5mn
Suncoo

Suncoo

Article 1mn
Scentbird

Scentbird

Article 1mn
Omnicanality can save stores from closing down during COVID-19

Omnicanality can save stores from closing down during COVID-19

David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic.
Article 1mn
How do you define your answer choices in a customer survey?

How do you define your answer choices in a customer survey?

When building a customer survey, you have to write both questions and answers. How do you define suitable answer choices for your respondents? This is an important question to consider when designing a survey. Read on for our advice. Your customer survey answers should answer your own questions When writing a customer survey, the first...
Article 6mn
How eCommerce Reviews Impact Your Sales and SEO

How eCommerce Reviews Impact Your Sales and SEO

Consumers trust advice and recommendations from their peers when they’re trying to make a purchasing decision. For online shopping, this social proof usually comes in the form of product reviews, also known as eCommerce reviews. Online product reviews have become a bigger focus for marketers as a large percentage of retail is now done online....
Article 5mn
[TRIBUNE] Leverage your CRM data with predictive marketing to drive in-store traffic and turnover

[TRIBUNE] Leverage your CRM data with predictive marketing to drive in-store traffic and turnover

Customers’ buying patterns have been disrupted by new technologies and, faced with a drop in traffic in their stores, retailers have increased advertising pressure – email, retargeting, etc. – and have made massive use of promotional campaigns. Unfortunately these practices have led them into a destructive spiral of margin and brand image.
Article 5mn
[TRIBUNE] Data-driven marketing: a concrete solution to combat declining in-store traffic

[TRIBUNE] Data-driven marketing: a concrete solution to combat declining in-store traffic

Customers’ buying patterns have been disrupted by new technologies and, faced with a drop in traffic in their stores, retailers have increased advertising pressure – email, retargeting, etc. – and have made massive use of promotional campaigns. Unfortunately these practices have led them into a destructive spiral of margin and brand image.
Article 5mn
The Ultimate Guide to Advertising on TikTok for Brands

The Ultimate Guide to Advertising on TikTok for Brands

While TikTok is still considered the wild west of social media, it’s proving to be the next frontier for brands and influencers alike. TikTok beats out LinkedIn, Reddit, Pinterest, Snapchat, and Twitter for monthly active users, who spend an average of 46 minutes per day on the platform. TikTok currently offers four main forms of...
Article 5mn
Everything You Need to Know About eCommerce Reviews

Everything You Need to Know About eCommerce Reviews

Consumers today are savvy and they value recommendations from their peers. When customers are trying to decide whether or not to purchase a product, they’re looking for honest reviews. 93% of customers are influenced by product reviews and 91% of customers between the ages of 18 and 34 trust an online review just as much...
Article 5mn
Retail: Which indicators to include in your management dashboard?

Retail: Which indicators to include in your management dashboard?

In Retail, as in any other industry, process improvements require continuous performance management. You can only improve what you can measure. The main thing to consider when building a management dashboard is which performance indicators to include. If you are in Retail and wondering which indicators you should include in your management dashboard, then this...
Article 8mn
Individualized marketing: what levers can be used to act quickly and appropriately as soon as business picks up again?

Individualized marketing: what levers can be used to act quickly and appropriately as soon as business picks up again?

Faced with the impact of the Coronavirus outbreak and isolation on their business, retailers are getting organized, with a view to recovery. Driven by the urgent need to make up for lost sales, many retailers will be deploying mass campaigns and aggressive promotions in all directions, without having the assurance of emerging in a “ruckus”...
Article 4mn
Can IGTV Compete With YouTube?

Can IGTV Compete With YouTube?

Since 2005, YouTube has continually grown to become the main video content site for independent creators. With famous YouTubers now building huge careers from their videos and monetization becoming more important, different apps have been trying to move towards video as much as possible. There are many factors that play into why YouTube has become...
Article 4mn
A Customer Journey: From Swipe-Up to Checkout

A Customer Journey: From Swipe-Up to Checkout

As a marketer, your goal is to help move customers through the sales funnel to drive conversions and ultimately create loyal, repeat customers. Partnering with influencers is a great way for brands to drive more conversions, but you have to know how to track conversions effectively to make sure your influencer campaigns are providing the...
Article 4mn
Why You Need an Influencer Marketing Platform Now More Than Ever

Why You Need an Influencer Marketing Platform Now More Than Ever

Our day-to-day lives look different, both personally and at work. Businesses are changing plans and strategies to respond to the COVID-19 pandemic. For marketers, the show must go on, but it might not look exactly the same. As many companies have shifted to working remotely, marketers are having to manage their normal processes from home....
Article 4mn
5 Quick Wins to Deliver Superior Customer Satisfaction

5 Quick Wins to Deliver Superior Customer Satisfaction

In the new world of ecommerce, social media, apps, and call centers, customer satisfaction is as important as ever. While staying open to customer feedback continues to foster loyalty, positive word-of-mouth, and repeat business, all of which are good for a brand’s bottom line, what has changed are the rules to achieving genuine customer satisfaction....
Article 5mn
3 tips to get the most out of your Selligent CRM software

3 tips to get the most out of your Selligent CRM software

Your organisation uses Selligent to centralise customer interaction management, and you are looking for ways to improve your CRM practices… You are looking for ideas to take your software use to the next level… Then you clicked on the right link! This article was written just for you. How can you maximise your Selligent CRM...
Article 6mn
eCommerce Reviews Are the Social Proof You Need to Drive Sales

eCommerce Reviews Are the Social Proof You Need to Drive Sales

It’s no secret that people are influenced by the opinions of others. If you’ve ever made a purchasing decision based on customer reviews you read, you’ve proven that point. Text reviews on eCommerce sites are one of the most powerful forms of social proof for brands today and can help rake in some serious cash....
Article 3mn
What Consumer Quarantine Means for Your Digital Strategy

What Consumer Quarantine Means for Your Digital Strategy

The COVID-19 pandemic and the resulting changes have impacted the way consumers are shopping and how they’re interacting with brands. As people are staying inside, there is a decrease in customers visiting brick and mortar stores and an increase in delivery orders and time spent online. Many businesses have changed how they are marketing to...
Article 5mn
Why Earned Media Value Isn&#39;t An Accurate Metric to Track

Why Earned Media Value Isn't An Accurate Metric to Track

For all marketing tactics, including influencer marketing, tracking the metrics of your campaigns helps gauge their performance. But not all metrics are created equal and some hold less weight than others.  Earned media value, or EMV, is social media exposure gained through recommendations, word-of-mouth conversations, or conversations about a brand. EMV can come from reviews,...
Article 3mn
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