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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 5mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 4mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 3mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 4mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 4mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn

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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
[REPLAY – WEBINAR] The keys to accelerating the ROI of your marketing campaigns during the recovery with the testimony of Cyrillus

[REPLAY – WEBINAR] The keys to accelerating the ROI of your marketing campaigns during the recovery with the testimony of Cyrillus

The recovery is unquestionably shaping up to be a crucial moment for retailers, who will have to act with accuracy and relevance in order to stand out from the crowd and emerge from the ambient noise. By taking full advantage of their data thanks to artificial intelligence, retailers, like the Cyrillus brand, can set up...
Article 2mn
What Influencer Industries Are Seeing Major Success Right Now?

What Influencer Industries Are Seeing Major Success Right Now?

It’s definitely a strange time, both on the internet and off. But many industries are learning how to adapt to the certain changes brought on by the current crisis. As people are changing their work habits and adjusting their every-day routines, this has been greatly affecting the way influencers in different industries are responding with...
Article 5mn
Multi-channel, Cross-channel, Omni-channel: what's the difference

Multi-channel, Cross-channel, Omni-channel: what's the difference

The marketing world has changed a lot in the past few decades, with computers and then mobile phones becoming our main resources for communication and exchange. As a result of our evolution into an interconnected society, our marketing tools and approaches have also evolved into better interconnected networks, using multiple channels to communicate and sell...
Article 5mn
How Social Media Teams Can Benefit From Working With Influencers

How Social Media Teams Can Benefit From Working With Influencers

Influencer marketing and social media go hand in hand. Social media influencers are constantly creating original content that’s trusted by their followers and sees high levels of engagement. This type of content is called user-generated content (UGC) and it’s highly appealing to today’s consumers. It’s why influencer marketing has become so popular and why partnering...
Article 4mn
Merci handy

Merci handy

Article 2mn
Sol De Janeiro

Sol De Janeiro

How Sol de Janeiro increased brand awareness and sales thanks to YouTube and Instagram influencers.  Catching Influencers’ Attention and Generating Sales The Goal Brazilian-inspired beauty brand, Sol de Janeiro, had two objectives: raise brand awareness and generate sales. With that in mind, the brand had to market the right products to the right audience. The...
Article 1mn
MVMT

MVMT

How MVMT became a top Instagram brand and saw a 5x return on their influencer marketing investment in only 5 months.  Expanding Brand Awareness Beyond Existing Customers The Goal The Los Angeles-based watch brand, MVMT, had a strong base community of supporters, but needed to break into new markets and reach new audiences to reach...
Article 2mn
Getting the Most Out of Your Video Content

Getting the Most Out of Your Video Content

Marketers know the power of great photos and images, but video can seem intimidating and expensive. However, video content can’t be ignored. It has been steadily gaining in popularity over the last five years, and in the United States alone 85% of all internet users are watching online video content every month. Video is a highly...
Article 5mn
Lalalab

Lalalab

Article 2mn
OnePiece

OnePiece

Article 2mn
Pimkie

Pimkie

Article 2mn
Slash Haircare

Slash Haircare

Article 2mn
3 best practices to take your Zendesk use to the next level

3 best practices to take your Zendesk use to the next level

Zendesk is a leader on the CRM market. The ticket management software allows you to manage customer interactions at your various brand touchpoints. A complete and powerful solution, Zendesk offers a wide range of products covering all the main CRM and marketing use cases. If you are reading this, you are probably looking for ways...
Article 7mn
The Impact UGC Can Have On Your Business

The Impact UGC Can Have On Your Business

User-generated content (UGC) is a term that you’ve probably seen before if you follow digital marketing. It’s also a tactic that has gained increasing popularity in the last few years. Understanding what it is and how your brand can use it effectively is a critical skill for marketers. One of the greatest benefits of user-generated...
Article 4mn
Innisfree

Innisfree

Article 2mn
Chella

Chella

Article 1mn
Laneige

Laneige

Article 2mn
Clarins

Clarins

Article 2mn
Sexy hair

Sexy hair

How Sexy Hair created lasting influener relationships influencers and promoted their content in a multi-channel strategy Partnering With Influencers to Produce Inspiring Content Industry: Haircare Location: Chatsworth, CA Founded: 1998 The Goal Sexy Hair understood the critical role influencer opinions and reviews play in developing a brand on social media so they knew they needed to carefully curate...
Article 2mn
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