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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 5mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 5mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 4mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 3mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 4mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 3mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 3mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
Privacy Shield Invalidated by the European Court of Justice

Privacy Shield Invalidated by the European Court of Justice

On 16th July 2020, the Court of Justice of the European Union invalidated the “Privacy Shield” agreement in an important ruling. Implemented in 2016, this text provided a framework for the exchange of personal data between Europe and the United States. The reason for invalidation? The incompatibility between current US surveillance laws and European standards...
Article 3mn
[INTERVIEW] David Le Douarin: &#8220;The closer we are to consumer needs, the more we tend to forget about marketing&#8221;

[INTERVIEW] David Le Douarin: “The closer we are to consumer needs, the more we tend to forget about marketing”

For David Le Douarin, co-founder of the Advalo platform, personalized marketing offers retailers the opportunity to respond effectively to the needs of consumers at any given time. In an exclusive interview for Actu Retail, he discusses the evolution of marketing and the rise of personalization in business-to-consumer relations in light of the economic crisis.
Article 12mn
[Article] After two years of collaboration, Eram considers Advalo to be one of the pillars of its growth.

[Article] After two years of collaboration, Eram considers Advalo to be one of the pillars of its growth.

After two years of collaboration, Eram considers Advalo to be one of the pillars of its growth.
Article 4mn
The impact of user-generated videos on conversion, SEO and sales

The impact of user-generated videos on conversion, SEO and sales

Content creation should always be backed by ROI tracking. To align to our clients’ targets we track the performance of their videos from the moment they’re posted online.  Some brands need branding and reputation, some focus on generating revenue, and others use videos to improve their customer experience and after-sales service… In this article we analyzed...
Article 3mn
6 Top Tips for Building Your Influencer Relationships

6 Top Tips for Building Your Influencer Relationships

You’ve identified, vetted, and connected with influencers who are in your niche and have an engaged and loyal following. But once you find your VIP influencers, what happens next? Partnering with influencers doesn’t stop after you launch your first campaign together. Influencers are effective because they’re authentic and their followers trust them. When influencers promote...
Article 5mn
Acquire B2B Clients by Measuring Customer Satisfaction

Acquire B2B Clients by Measuring Customer Satisfaction

We live in a world where customer sovereignty is stronger than ever. Customer preferences, feedback and recommendations have become key brand loyalty factors. However, a large part of these considerations revolve around the end user. The B2B client, in the middle of end-customer engagement and loyalty, is often forgotten about. Yet in B2B, customer loyalty...
Article 5mn
The Basics of Customer Journey Mapping

The Basics of Customer Journey Mapping

One of the most important aspects of marketing is knowing your customers. This means two different things. First of all, it means knowing who they are as people: what they value, how they communicate, what their sense of humor is like, and what activities they enjoy. This allows you to be relatable and relevant when...
Article 7mn
Focus on 3 good practices to enrich your Efficy CRM (ex-E-deal)

Focus on 3 good practices to enrich your Efficy CRM (ex-E-deal)

Efficy (formerly known as ‘E-Deal’) provides a high quality CRM ecosystem. You are perhaps already a user of this software. If so, read on. This article will introduce you to 3 good practices to enrich your CRM and improve your customer experience. 1 – Integrate customer satisfaction data (NPS, CES…) As I am sure you...
Article 4mn
Origins of Famous Brands: Starbucks &amp;

Origins of Famous Brands: Starbucks &

History has shown that Starbucks is invested in serving customers and exceeding their expectations. In 2008, the company launched its ideation site, My Starbucks Idea, turning every customer into a vested stakeholder. In June 2018, after almost a decade, the company retired the My Starbucks Idea platform. Starbucks still encourages its customers and fans to...
Article 4mn
How to turn surveys into Chat Surveys

How to turn surveys into Chat Surveys

ChatSurveys are a MyFeelBack innovation. They allow you to conduct surveys in the form of a more engaging and smooth conversation. ChatSuryeys follow specific rules. They are not designed in the same way as traditional surveys. Discover some of the best practices to turn a classic survey into a ChatSurvey. ChatSurveys, a new way to...
Article 4mn
Three Influencer Strategies to Use for a Successful Product Launch

Three Influencer Strategies to Use for a Successful Product Launch

Influencer marketing is a great way to build brand awareness and grow your audience of potential customers. Creating campaigns to launch new products is one of the most well-known ways for brands to partner with influencers. Influencers are highly trusted and seen as peers by their followers. When they recommend a product, it helps build...
Article 5mn
Are You Maximizing Your Always On Influencer Marketing Strategy?

Are You Maximizing Your Always On Influencer Marketing Strategy?

Influencer marketing has become a recognized marketing tactic that can help brands drive big results. The industry has exploded in the last few years and brands are predicted to spend up to $15 billion on influencer marketing by 2022. Working with influencers has become familiar for many brands and businesses, but the market is constantly...
Article 4mn
How Customer Surveys Help Apple Maintains Industry Leadership

How Customer Surveys Help Apple Maintains Industry Leadership

Over the years, Apple has developed a hit-and-miss reputation for customer service. More than a few have faulted the company for its indifference to the customer who, at times, has seemed secondary to product and service. Critics typically cite as evidence Steve Jobs statement that “It’s really hard to design products by focus groups. A...
Article 4mn
Why Gen Z Needs to be Part of Your Influencer Marketing Strategy

Why Gen Z Needs to be Part of Your Influencer Marketing Strategy

Article 5mn
B2B: Which indicators for your customer satisfaction dashboards

B2B: Which indicators for your customer satisfaction dashboards

Does your company provide B2B clients with digital services? Would you like to set up customer satisfaction dashboards? Then you’ve come to the right place.   This article presents the basics and explains which main indicators to use to build an operational system. Choosing customer satisfaction indicators  When building any kind of dashboard, there are two...
Article 9mn
Energy sector: indicators to include in your monitoring dashboard

Energy sector: indicators to include in your monitoring dashboard

Does your company operate in the energy sector? Would you like to improve your customer listening to measure your customers’ satisfaction with your services? We are going to help you build your very own customer satisfaction dashboard. We will look at which indicators to include in your dashboard, and what other items to add. This...
Article 9mn
Obtain more verified reviews by integrating Trustpilot &#038; MyFeelBack

Obtain more verified reviews by integrating Trustpilot & MyFeelBack

MyFeelBack has recently launched a native connector with Trustpilot, the famous online customer review platform. What can be gained by connecting these two Feedback Management solutions? Discover the benefits of a MyFeelBack and Trustpilot integration. MyFeelBack & Truspilot: two different, yet complementary, customer feedback solutions MyFeelBack and Trustpilot have one thing in common: they both...
Article 6mn
Unique Reach or Frequency: What’s More Important in Influencer Marketing?

Unique Reach or Frequency: What’s More Important in Influencer Marketing?

Understanding how many people will potentially see your content is a key consideration when partnering with influencers and building influencer marketing campaigns. Many brands partner with influencers to increase brand awareness, drive engagement, and boost conversions. To understand what strategies to use for your campaigns, you need to understand the metrics that will most clearly...
Article 5mn
Remote working – 20+ questions to manage your team satisfaction

Remote working – 20+ questions to manage your team satisfaction

As a result of the Covid-19 crisis, remote working has suddenly become widespread over the past few months and changed millions of employees’ work habits.  How do your employees feel about this new way of working? What do they think? Are they satisfied? How do they perceive the advantages and disadvantages of teleworking? Your employees’...
Article 7mn
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