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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 2mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 5mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 2mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 2mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn

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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
How to Effectively Fight Cart Abandonment?

How to Effectively Fight Cart Abandonment?

Marketers spend their careers trying to get their customers to buy products. Knowing this, it is no surprise that one of the most frustrating things for a marketer to see is an abandoned cart. Abandoned carts essentially say to the marketer, “you were so close to a sale, what happened?” This is why it is...
Article 5mn
The Top 7 Ways Happy Customers Will Benefit Your Business

The Top 7 Ways Happy Customers Will Benefit Your Business

Customers want to feel valued and it’s your ability to make them feel that way time and again which will enable you to win their long term happiness and loyalty, not to mention differentiate yourself in today’s increasingly crowded marketplace. Here are seven of the most important ways maintaining your customers’ happiness will ensure your...
Article 5mn
How to Make Good Use of Verbatims in Every Company Department

How to Make Good Use of Verbatims in Every Company Department

Verbatims are wonderful tools to find out more about your customers and what they think about your brand, products and services. This article shows how to make good use of the customer’s voice through several use cases for each department: Marketing, Sales, Customer Services, R&D, etc. And as a bonus, a list of open-ended questions...
Article 7mn
Take Advantage of Christmas to Get to Know Your Customers

Take Advantage of Christmas to Get to Know Your Customers

Christmas is a strategic period for the e-commerce sector, anticipated by online shops looking to maximise their end-of-year sales. Did you know that you can also take advantage of Christmas to get to know your customers better? Here are 5 tips to expand your customer knowledge during the end-of-year celebrations. Ensure that visitors have found...
Article 4mn
How Netflix rose from the ashes by becoming customer-centric

How Netflix rose from the ashes by becoming customer-centric

Today we all know Netflix as a world-famous company and a branding guru, but it wasn’t always so. Discover how they did it! Netflix’s the worst year In 2011, no one could predict that Netflix, just two years later, would become the best performing stock of 2013 in Standard and Poor’s 500 index. The company had been given up for dead when...
Article 5mn
Digital Transformation Acceleration in Banking & Insurance

Digital Transformation Acceleration in Banking & Insurance

Like many other sectors, banks and insurance companies have been hit hard by the Covid-19 crisis, lockdown and health measures taken by the government. Today, these companies are faced with new challenges, including digital transformation. Although this digital transformation has been underway for several years, the crisis has accelerated it. This article takes a look...
Article 6mn
5 Online Survey Ideas to Deploy on Your Website

5 Online Survey Ideas to Deploy on Your Website

Asking first-time visitors for feedback, using data provided by Google Analytics, understanding exit intent, assisting visitors in their product searches, etc. This article will present 5 original ideas for online surveys that will improve your conversion rates. If you’re wondering what kind of survey to create on your website, and how and when to trigger...
Article 6mn
CDP (Customer Data Platform) vs CRM – What's the Difference?

CDP (Customer Data Platform) vs CRM – What's the Difference?

Today, more than ever, companies need a tool to centralise and unify their customer data. This could be CRM software (Customer Relationship Management) or CDP (Customer Data Platform). You’ve probably already heard of CRM, maybe your company already uses one. CDP on the other hand is a more recent and less well-known tool. Some believe...
Article 5mn
How the Customer Experience has Changed Post-Covid

How the Customer Experience has Changed Post-Covid

The health and economic crisis caused by Covid-19 has strongly impacted certain aspects of the customer relationship and experience. This in turn entails transformations and changes, some of which are structural. It is important that your company adapts its strategy to these changes and new customer experience standards. This article will present the very interesting...
Article 10mn
Sustainability in the Age of Influencer Marketing

Sustainability in the Age of Influencer Marketing

Step aside, big PR unboxings — sustainability has arrived. Influencers are becoming increasingly more conscientious about the ecological impact they have. This includes both their own consumption patterns and the products they use. From fashion and travel influencers choosing more sustainable paths to minimalist and zero waste influencers who promote ways to shrink your footprint,...
Article 4mn
Customer satisfaction surveys after an in-store purchase

Customer satisfaction surveys after an in-store purchase

The quality of your in-store customer experience has a strong impact on customer satisfaction and loyalty. If you want your business to grow, you must manage and measure your customer experience. One tool perfectly meets this requirement – satisfaction surveys, sent immediately after an in-store purchase. This article details why you should use them and...
Article 6mn
How to Make the Most Out of Your Influencer Marketing Investment

How to Make the Most Out of Your Influencer Marketing Investment

You’ve invested in an influencer marketing program — congratulations! Influencer marketing is a powerful tool that brands can use to launch new products, reach new customers, and build a community of loyal fans and followers. Brands are slated to spend up to $15 billion on influencer marketing in the next two years. Like any other...
Article 4mn
Enrich your analytics solution with your Skeepers survey data

Enrich your analytics solution with your Skeepers survey data

We are delighted to announce a new Skeepers feature, Tracking Analytics. This feature enables you to integrate survey data into your analytics solutions, such as Google Analytics, Content Square, AT internet, Adobe Analytics, etc. This new integration was designed to: Enrich your analysis of your website customer journey. Identify areas for improvement in these journeys....
Article 4mn
How to Prepare for Your Holiday and Peak Season Influencer Campaigns

How to Prepare for Your Holiday and Peak Season Influencer Campaigns

The last three months of the year are some of the most important for retailers who want to capitalize on the holiday season. This year, the holidays may look different, but you can still step up your influencer campaigns for the peak season. Word of mouth marketing leads to twice as many sales as direct...
Article 4mn
What is Customer Knowledge and How Do You Get it?

What is Customer Knowledge and How Do You Get it?

One thing is certain: the way people are interacting with customers is changing. The advent of the internet has brought a huge change to the world of marketing. You have probably experienced it first hand. You are not just talking to your customer over a television screen and on billboards anymore. Now, your customers are...
Article 5mn
5 of the Best Ways to Collaborate with Influencers

5 of the Best Ways to Collaborate with Influencers

Influencer marketing is an awesome way for brands to reach a wider audience, create authentic user-generated content, and convert more customers. But it takes more than just reaching out to an influencer and asking them to promote your brand. Successful influencer partnerships are all about building relationships and collaboration between brands and influencers. Collaborating effectively...
Article 4mn
Weber customers share their passion for BBQ on video

Weber customers share their passion for BBQ on video

Weber has been making and selling barbecues, grills, and cooking accessories since 1952. The brand was looking for a way to enrich the product pages on its e-commerce site to support the online customer journey. Find out how they achieved this with videos made by their community of customers.  Discover the product as if you were...
Article 2mn
How Uber delivers an excellent customer experience

How Uber delivers an excellent customer experience

Falling in love is addictive. Those of us who have ever fallen in love find it hard to explain how it happened and why. It is undoubtedly one of the best feelings there is, and yet it is difficult to explain rationally. Many of us spend a large part of our lives looking for love,...
Article 8mn
5 Truths About Influencer Marketing

5 Truths About Influencer Marketing

Influencer marketing is here to stay with nearly 90% of marketers saying that the ROI of influencer marketing compares to or exceeds other marketing tactics. Brands and businesses across industries are partnering with influencers to help drive engagement, reach a broader audience, and provide social proof for their products. Influencers are highly trusted by their...
Article 5mn
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