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Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 4mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 2mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 3mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 2mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn

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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
Why Customer Knowledge is Essential to your E-Commerce

Why Customer Knowledge is Essential to your E-Commerce

In today’s online world, your e-commerce business is only as successful as the customer experience you deliver. And your customer knowledge base is the single most important key to providing a great customer experience. This is because online customers expect to get the right information at the right time without having to pick up the...
Article 7mn
Feedback Surveys: The Key to Unlocking Ecommerce Conversions

Feedback Surveys: The Key to Unlocking Ecommerce Conversions

How important is conversion rate optimization to your e-commerce business? The simple answer: it’s everything. The most effective solution: feedback surveys. To provide your visitors with the best online experience possible, one which leads to higher conversion rates (i.e. higher profits), you need to have an intimate knowledge of your customers, including their concerns and...
Article 7mn
Measuring Online Loyalty: Everything You Need to Know

Measuring Online Loyalty: Everything You Need to Know

By continuously meeting customer expectations and keeping your promise to deliver real value, you give your customers what’s needed to develop a long-term relationship with your brand. Taking your promise one step further by exceeding customer expectations will further ensure long-term satisfaction and loyalty. Unfortunately, for many online businesses, maintaining customer loyalty has become an...
Article 5mn
3 Customer Insights Your E-Commerce Needs To Know

3 Customer Insights Your E-Commerce Needs To Know

Some e-commerce companies just seem to have a six sense when it comes to knowing what customers want and how to optimize online platforms to deliver accordingly. These companies have perfected the practice of collecting and implementing customer feedback. Amazon, Netflix, and Uber, for example, recognize that, without question, gathering and using customer knowledge is...
Article 8mn
Improving Customer Satisfaction Will Save Your Online Business

Improving Customer Satisfaction Will Save Your Online Business

Increasingly, customers are demanding an effortless online experience. To increase customer satisfaction and improve loyalty, online businesses must remove any kind of friction or effort from their customer experience. After all, in today’s ecommerce world, consumers have multiple choices for where, when, and how to buy what they want. The availability of what they want on the Internet...
Article 6mn
Is Your E-Commerce Site Working? Just Ask Your Customers!

Is Your E-Commerce Site Working? Just Ask Your Customers!

In today’s e-commerce retail world, it’s difficult to know just who your customers are. Unlike brick and mortar shoppers, today’s online customers are anonymous which, of course, makes it far more challenging to understand their wants, needs, and specific requirements. And today’s customers face new problems as well. Bombarded with a constant stream of choices...
Article 5mn
5 Ways Feedback Improves Web Abandonment & Conversions

5 Ways Feedback Improves Web Abandonment & Conversions

So, your products just aren’t selling. Frustrating, isn’t it? Your e-commerce store is seeing lots of traffic but, for some reason, people still aren’t clicking on the buy now button. Your online traffic simply isn’t converting into sales. The reasons for why this is happening are often a mystery to e-commerce businesses. And even though...
Article 9mn
Why Feedback is Key to Redfin's Customer Centric Business Model

Why Feedback is Key to Redfin's Customer Centric Business Model

Redfin, the Seattle-based real estate brokerage company, combines customer feedback, technology, and second-to-none customer service to deliver a better real estate experience. The company’s success is due, in large part, to its uncompromising customer-centric mission, making the process of buying and selling a home easier and more transparent. Redfin agents are paid a salary and...
Article 4mn
Why Customer Feedback is Key to Successful Market Disruption

Why Customer Feedback is Key to Successful Market Disruption

In 1997, Harvard Business Professor Clayton Christensen coined the term “disruptive innovation” in his book The Innovator’s Dilemma. For Christensen, disruptive innovation is any technological development that changes the status quo of the current market and its available products. Through disruptive innovation, customers are offered something that’s simpler, more convenient, more easily accessible, or otherwise...
Article 4mn
4 Strategies for Eliminating Barriers to Survey Completion

4 Strategies for Eliminating Barriers to Survey Completion

Of course, customer feedback is the single best way to improve customer satisfaction. However, just because customers are asked to provide feedback doesn’t necessarily mean they will. Unfortunately, some companies never see the benefit of customer feedback, usually because their feedback strategies are not well planned or implemented, and are considered burdensome by customers. But...
Article 4mn
Why Customer Feedback is the Secret to Business Success

Why Customer Feedback is the Secret to Business Success

Thousands of new businesses start up every year, but many of them fail within just a matter of years. According to statistics published by the Small Business Administration (SBA), about half of all businesses survive at least five years and only a third survive ten years or more. However, Bloomberg paints an even bleaker picture:...
Article 4mn
How to Optimize the Value of Negative Customer Feedback

How to Optimize the Value of Negative Customer Feedback

One bad experience is all it takes to land on a customer’s blacklist. And, unfortunately, many businesses will never get a second chance with a customer before he or she gives up in the business forever. For this reason, businesses must actively request feedback from customers in order to increase retention and reduce attrition. If...
Article 4mn
How Focusing on Customer Feedback Improves Walmart's Outlook

How Focusing on Customer Feedback Improves Walmart's Outlook

For years, Walmart – America’s largest retailer and supermarket chain – has been labeled with the distinction of providing the worst customer service in retail. In 2007, it scored a dismal 68 out of 100 on the American Customer Satisfaction Index (ASCI), a rating it has more or less maintained ever since. Likewise, the company’s...
Article 4mn
Enrich Adobe Campaign in real time with data from smart surveys

Enrich Adobe Campaign in real time with data from smart surveys

Just a few weeks after releasing the new version of MyFeelBack, we’re excited to announce our integration with Adobe Campaign. With this new Adobe connector available in the AppExchange, you’ll be able to empower your sales and support teams with actionable real time insights, right from Adobe Campaign. A fluid and more open customer feedback management...
Article 2mn
How to Grow Your Business with the Net Promoter Score

How to Grow Your Business with the Net Promoter Score

The Net Promoter Score (NPS) is the magic number that answers the question, “how likely are you to refer us to a colleague?” NPS, called the “one number you need to grow”, has been popularized by companies like Apple, and has been adopted as a standard metric for benchmarking a company’s performance. It aims to...
Article 4mn
Customer Intelligence Increases Your Business's Profitability

Customer Intelligence Increases Your Business's Profitability

Customer intelligence (CI), derived from customer data, helps business’s understand customer motivations better in order to drive future growth. This data typically falls into one of three categories: Personal demographics, which include data such as age, income level, educational profile, and marital status. Such data might be analyzed to explore buying patterns of people in specific...
Article 4mn
Enrich Salesforce CRM in real time with data from smart surveys

Enrich Salesforce CRM in real time with data from smart surveys

Just a few weeks after releasing the new version of MyFeelBack, we’re excited to announce our integration with the world leader in CRM software, Salesforce. With this new Salesforce application available in the AppExchange, you’ll be able to empower your sales and support teams with actionable real time insights, right from Salesforce. A fluid and more...
Article 2mn
How IOT Will Elevate The Way You Gather Customer Knowledge

How IOT Will Elevate The Way You Gather Customer Knowledge

Soon, nearly every aspect of our life will be connected to the Internet. Everyday objects, from cell phones to coffee makers, will come with an on/off switch to the Internet. And, as a result, our most commonly used electronic devices will be able to send and receive user data to businesses.  According to Gartner, by...
Article 4mn
How Timing Feedback Requests Improve Your Response Rates

How Timing Feedback Requests Improve Your Response Rates

Many factors can determine the response rate of your feedback survey: how the survey is delivered, how it looks, the quality of your contact list. But another key factor is when you ask customers to provide feedback. One way to improve the response rate of your feedback survey, especially those launched via email, is to...
Article 4mn
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