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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 4mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 3mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 3mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 4mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 2mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 2mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 2mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 3mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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How to Maximize Business Outcomes in the Age of the Customer

It’s no secret that providing exceptional customer service is vital for business. Just ask Nordstrom, Starbucks, or Uber, all of whom attribute their financial success to providing a customer experience unlike any other. These companies demonstrate how, in today’s market, terms like “customer-focused”, “customer-centric”, and “customer satisfaction” are more than just empty buzzwords: they are...

Article 3mn

Why You Must Survey Customers to Measure Brand Loyalty

It’s no secret that it’s much less expensive to keep an existing customer than to find a new one. For this reason, companies generally emphasize building brand loyalty which marketing specialist Seth Godin defines as “ the set of expectations, memories, stories, and relationships that, taken together, account for a customer’s decision to choose one...

Article 4mn

Why Mitigating Churn is Vital to Growing a Healthy Startup

Startups rely on growth for their livelihood as customer growth is a key indicator of a successful business model. But if no one is using a new business’s product or service, there’s a good chance it’s not on the right track. There are a number of important metrics a startup can use to measure the...

Article 4mn

How Customer Satisfaction ranks Nordstrom at the Top

American retailer Nordstrom is known for its legendary customer service. With over 280 stores across the United States – and 3 in Canada by the end of 2015 – the 114 year old business might be the rare example of a major department store chain doing everything right. Year after year, the company places high...

Article 5mn

How customer centricity allows Deezer to boost subscriptions

Today’s music listeners want access to every song ever recorded, now, playable on any device, and at a reasonable monthly cost. Therefore, streaming music providers, from whom more and more customers receive their music, must create a consumer experience that emphasizes user experience. In the competitive and crowded marketplace of online music streaming, pleasing the...

Article 4mn

How Paris City used VoC to improve travelers' experiences

According to multiple recent reports, Paris is a top travel destination in 2015. But the French travel sector has been in trouble for some time. It seems that for all its charms, pleasing customers hasn’t been high on France’s list. It all begins with customer dissatisfaction In recent years, Paris, and larger metropolitan France, has...

Article 4mn

How satisfaction surveys improve e-commerce marketing

Few things hurt an e-business like bad customer service. But paying attention to what customers say about your product or service is an effective way to build and maintain a strong marketing strategy. Your e-businesses can improve and promote products and services by listening to customers share their needs and wants, and taking necessary steps...

Article 4mn

How ecommerce businesses create happy customers with NPS

Do you know your promoters to detractors ratio? For an ecommerce business, understanding this ratio can make a big difference in establishing a vital client base and thriving business. But what is Net Promoter Score (NPS) all about? How do these businesses manage to create happy customers by using this metric? This article is here to...

Article 7mn

How to maximize survey response rates with perfect wording

Satisfaction surveys work. Here are a few of the advantages. They provide better insights into customers which help improve business decisions. They help generate new products and services which meet customers’ needs and solve their problems. They track customers over time which makes it easier to build customer feedback profiles. Given all the benefits, you...

Article 4mn

How to Turn Customers into Valuable Business Partners?

See the added value in your customers In today’s world, it is remarkably easy to gather information about customers. A proven and effective method for gauging customer satisfaction is through the use of smart surveys. A well-crafted smart survey will allow you to get to the core beliefs and values of your consumers. But even...

Article 4mn

3 simple reasons to do customer satisfaction surveys now

Customer satisfaction surveys play a crucial role in running a healthy business. Surveys help measure satisfaction – and dissatisfaction – with products and services, build customer trust, and provide a business with opportunities to evaluate its overall performance. Of course, sales and profits are crucial to a business’s success, but so is customer perception. And,...

Article 3mn

Millennials: The Customer-centric Generation

Millennials (80 million in the U.S. alone) are about to become your business’s most important customers. This cohort of young Americans born between 1980 and the mid-2000s represent roughly one-third of the U.S. population. But they are not only the largest generation in U.S. and world history; they’re on the cusp of commanding the largest spending power as...

Article 4mn

Customer Centricity – What is it?

Our articles often discuss customer centric actions or strategies. But what does it mean? How do you know if a company is centred around the customer? Like any aspect of organisational culture, customer centricity can be difficult to define. There isn’t a test or check-list to tell you whether or not you’re centred around your...

Article 5mn

7 KPIs to Measure Your Customer Experience

The quality of your customer experience is what sets you apart from the competition. To manage your customer experience, identify your strengths and detect problems and areas for improvement, you need to build a solid experience measurement system. Which brings us to the heart of this article: which indicators should you use to measure your...

Article 7mn

Why and how to promote your brand on Pinterest with user-generated videos

When it comes to promoting a brand, Pinterest isn’t the first channel that comes to mind. And yet, the platform is growing at an unprecedented rate and attracts users with a strong purchase intent. The good news is that it’s possible to share videos on Pinterest. Pinterest offers a great opportunity to promote your brand...

Article 9mn

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How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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