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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 5mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 5mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 3mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 5mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 5mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 4mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 5mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
3 reasons to integrate MyFeelBack with Splio CRM

3 reasons to integrate MyFeelBack with Splio CRM

You can do a lot of things with Splio, providing you have the necessary customer data at hand, to deploy your use cases. A CRM without data is like a car without petrol. MyFeelBack’s customer knowledge solution has the answer. Thanks to our MyFeelBack <> Splio connector, you can enrich your Splio CRM data in...
Article 4mn
What to Look for in an Influencer Marketing Platform

What to Look for in an Influencer Marketing Platform

Partnering with influencers is a great way to support brand marketing efforts. The process can be pretty time-consuming, from identifying influencers in a specific industry to managing campaigns. Brands who want to streamline their influencer marketing campaigns or who plan to expand the number and frequency of their campaigns often opt for some kind of...
Article 8mn
How Skeepers measures satisfaction after an iAdvize conversation

How Skeepers measures satisfaction after an iAdvize conversation

On the one hand, the European leader of conversational marketing. On the other, one of the most complete customer knowledge solutions on the market. A collaboration between iAdvize and Skeepers therefore makes perfect sense. Discover how Skeepers allows to measure user satisfaction immediately after a conversation via iAdvize. iAdvize, a multi-channel conversational tool iAdvize is...
Article 4mn
7 Reasons Why Your Past Influencer Marketing Campaign Failed

7 Reasons Why Your Past Influencer Marketing Campaign Failed

Request a Demo Octoly makes it easy for brands to build authentic text reviews and amazing influencer content with product seeding campaigns at scale. If you’ve run an influencer marketing campaign in the past and been burned by it, you’re not alone. Working with influencers is fun and exciting, but if you don’t have the...
Article 6mn
5 Ways to Find the Best Influencers for Your Brand

5 Ways to Find the Best Influencers for Your Brand

Influencer marketing is impactful because influencers cut through the noise of traditional marketing tactics through authentic marketing that’s highly trusted by consumers. It’s no surprise that partnering with influencers who are the best fit for your business is key to the success of your campaigns. But once you know you want to work with influencers,...
Article 6mn
Facilitate your indicator management with our new analysis module

Facilitate your indicator management with our new analysis module

We are delighted to announce the release of a new analysis module for the Skeepers solution. An efficient reporting system should be easy to use by your functional teams, customisable, make data as easy to read as possible, and offer flexible options for internal sharing. We designed and developed this new module based on these...
Article 4mn
15+ questions to ask your customers to know their needs and expectations

15+ questions to ask your customers to know their needs and expectations

The success of your business depends on its ability to best meet the expectations and needs of your customers, and to evolve with them.  What are your customers waiting for? What products do they need? The surveys allow you to see more clearly.  Discover more than 15 questions to ask your customers to qualify their...
Article 4mn
Everything You Need to Know About Working with Micro Influencers

Everything You Need to Know About Working with Micro Influencers

Request a Demo Octoly makes it easy for brands to build authentic text reviews and amazing influencer content with product seeding campaigns at scale. Influencer marketing is a highly effective tactic for brands who want to leverage user-generated content and social proof to drive sales and boost brand awareness. In the last five years, partnering...
Article 6mn
How to use Surveys to Improve the Customer Experience

How to use Surveys to Improve the Customer Experience

Here at Skeepers, we sincerely believe in the power of customer feedback. The amount of success stories we have experienced first hand of companies that take their business to the next level using surveys has proven us that no insight quite compares to useful customer insight. Why Customer Feedback is important to your business This...
Article 5mn
What Each Social Media Platform Can Do For Your Influencer Marketing Strategy

What Each Social Media Platform Can Do For Your Influencer Marketing Strategy

Social media marketing involves using a variety of social media channels to share content, post ads, and engage with customers. Each social media platform functions differently and, depending on your audience, one platform might have much higher engagement than others. Just like working with different types of influencers, from micro to macro, different social media...
Article 6mn
How to Get High-Performing Content on Instagram

How to Get High-Performing Content on Instagram

Request a Demo Octoly makes it easy for brands to build authentic text reviews and amazing influencer content with product seeding campaigns at scale. Whether you’re a marketer or a consumer, when you think of social media marketing Instagram is probably the platform that first comes to mind. Instagram is one of the best places...
Article 5mn
How to reduce the costs tied to your CRM

How to reduce the costs tied to your CRM

With customer data needs growing constantly, most companies are deciding to go digital and make the switch to a CRM (Customer Relations Management tool)  for their sales and marketing needs. CRMs help companies stay organized, keep customer information up to date, and use funnels to convert more leads. And even though some of them are...
Article 4mn
Understanding TikTok&#8217;s Algorithm and Demographics

Understanding TikTok’s Algorithm and Demographics

TikTok, the wildly popular micro video platform, is taking the world by storm. While many of TikTok’s reporting and engagement metrics may look familiar, the TikTok algorithm is, not surprisingly, different from that of other social media platforms. We break down how to understand the TikTok algorithm, the differences between TikTok, Instagram, and YouTube, as...
Article 6mn
8 reasons to create a customer satisfaction survey

8 reasons to create a customer satisfaction survey

Some already understand the usefulness of customer satisfaction surveys. Others have their doubts. We have therefore listed a survey’s main objectives below. What better way to prove how essential they have become? 1 – Ensuring that you are meeting your customers’ expectations The level of satisfaction generated by a company’s products or services is the...
Article 5mn
How Are Brands Adapting Their Offline Influencer Activations Digitally?

How Are Brands Adapting Their Offline Influencer Activations Digitally?

When in-person plans have to shift online, brands have to adapt and find new ways to connect with customers and partners. Many companies that work with influencers use them for a variety of in-person events like product launches, master classes, and more. If these events are canceled, brands have to adjust the way they connect...
Article 5mn
Bobbi Brown

Bobbi Brown

How Bobbi Brown evoked a wave of support across social media and eCommerce by seeding 1K products to influencers and consumers with Octoly. Multi-channel campaign to support a new product launch across eCommerce and social media Industry: Makeup Location: New York City, United States The Goal While strategizing for their new product launch, Bobbi Brown needed a...
Article 2mn
How eCommerce Teams Can Benefit From Working With Influencers

How eCommerce Teams Can Benefit From Working With Influencers

eCommerce has been growing at an explosive pace for the last several years, spurred by improvements in technology and expansions to online shopping. From social storefronts to shoppable ads, the relationship between social media and eCommerce has also been changing and expanding. Brands can get their products in front of more customers online and customers...
Article 5mn
Banking &amp; Insurance – Set up a customer satisfaction dashboard

Banking & Insurance – Set up a customer satisfaction dashboard

There are two different approaches to performance management in the Banking & Insurance sectors. The first is a classic and key approach, consisting in monitoring an organisation’s financial performance using data from cost accounting and transactional systems. The second, complementary to the first, is a “customer centric” approach, based on customer satisfaction management. With this...
Article 8mn
The Real Estate Industry – Two Surveys to Secure your Sales

The Real Estate Industry – Two Surveys to Secure your Sales

For players in the real estate industry, securing sales is a key challenge. If you are a property developer in France, for example, you will know that you must sell 50% of homes to benefit from a performance bond (Garantie Financière d’Achèvement). The pre-marketing stage is therefore decisive. This article presents two surveys to help...
Article 8mn
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