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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 5mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 2mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 4mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 3mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 5mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 2mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 2mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 5mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
Customer relationship management during a crisis: best practices

Customer relationship management during a crisis: best practices

The current Coronavirus pandemic has had a severe impact on businesses. No one has been spared. Many companies have been forced to slow down or even stop their activity. Whereas others have found themselves faced with a surge of activity that they were not prepared for. In both cases, businesses’ customer relationship management has been...
Article 7mn
A Guide to TikTok Marketing for Brands: 7 TikTok Metrics You Should Be Tracking

A Guide to TikTok Marketing for Brands: 7 TikTok Metrics You Should Be Tracking

With over 800 million daily active users and growing, TikTok has already outpaced Instagram’s app store downloads and is one of the fastest-growing platforms in the world. While Gen Z has been actively creating content for the micro-video app since its launch in 2016, TikTok is a much newer platform for brands. We’ve listed the...
Article 5mn
Are You Targeting the Right Influencers Based on Your Campaign KPIs?

Are You Targeting the Right Influencers Based on Your Campaign KPIs?

Influencer marketing campaigns can help you meet a variety of goals, from boosting conversions to growing brand awareness. But all campaigns are not created equal and you shouldn’t be using influencer marketing campaigns as a catch-all to meet all your goals. Influencer marketing campaigns are only as effective as the planning behind them. Certain influencers,...
Article 5mn
Ecommerce: Optimize Your CRM for a Better Experience

Ecommerce: Optimize Your CRM for a Better Experience

Customer Relationship Management (CRM) platforms track your company’s interactions with all current and prospective customers.  Your CRM system gathers and saves customer information – names, contact information, history – which can later be used to deliver a more relevant, personalised customer experience, seen as the top goal for 74% of all businesses who implement a CRM...
Article 5mn
Three Core Ways to Measure Your Influencer Marketing ROI

Three Core Ways to Measure Your Influencer Marketing ROI

Brands are partnering with influencers now more than ever, recognizing the power they have as brand ambassadors. Influencers are an effective way to help increase brand awareness, build social proof, and cultivate a loyal customer base.  The success of influencer marketing, like any other tactic, is an investment of time, effort, and money. 89% of...
Article 5mn
Individualized marketing for the restaurant industry

Individualized marketing for the restaurant industry

Faced with the urgent need to make their voices heard and maintain a relationship with volatile consumers, to whom an ever-increasing choice is offered, restaurant chains have understood the need to extricate themselves from mass marketing that no longer works. By leveraging artificial intelligence to harness consumer data and apply it to personalized marketing campaigns,...
Article 4mn
How to Adapt Your Influencer Marketing Strategy to COVID-19

How to Adapt Your Influencer Marketing Strategy to COVID-19

In light of the coronavirus pandemic, marketers are scrambling. Sporting events and festivals are canceled for the foreseeable future, leaving traditional advertisements out of the equation until further notice. Large gatherings and events break social distancing protocol, putting staff and potential customers at risk. Brand and product launches have been delayed, causing a halt in...
Article 6mn
Can You Quantify Brand Awareness?

Can You Quantify Brand Awareness?

One way to think of brand awareness is your brand’s personal fingerprint. It’s unique and represents your company’s core messaging and goals in an easy, recognizable way. Your brand awareness refers to how easily an audience can select your brand out of a lineup amongst a sea of other brands. This can stem from a...
Article 4mn
What To Do When Your Marketing Campaign Fails

What To Do When Your Marketing Campaign Fails

So your marketing campaign failed. You spent weeks creating a detailed drip campaign about your company product, and you filled it with quality content and graphics. You even made sure to send it out at the idea email open times, and included easy to see CTA’s. However, after observing the analytics, you see that you...
Article 5mn
5 Rules for Deploying Your CRM Effectively

5 Rules for Deploying Your CRM Effectively

Customer Relations Management softwares are taking center stage in the sales and marketing world. It seems like everyone is talking about CRMs and using them to enhance their marketing in one way or another. Sometimes CRMs get a bad wrap for being expensive and complicated investments. However, for a lot of businesses, CRM’s are a...
Article 5mn
The Top 7 Instagram Metrics You Need to Track

The Top 7 Instagram Metrics You Need to Track

So, you’ve decided you want to hire influencers for an Instagram campaign. Before you scout for talent or sign any contracts, it’s important to ask yourself a few key questions. What do you want your Instagram campaign to achieve? Is it awareness? Is it sales? How will you measure your campaign’s success? Which influencer marketing...
Article 5mn
COVID-19 Makes eCommerce Success More Important Than Ever

COVID-19 Makes eCommerce Success More Important Than Ever

Across the globe, COVID-19 or simply coronavirus has had a huge impact on how we’re conducting our business–both personal and professional–on a day-to-day basis. While we don’t know how everything with the global pandemic will unfold in the coming weeks and months, we do know there are going to be shifts towards online experiences versus...
Article 5mn
How You Can Boost Your Site Traffic Through Influencer Marketing

How You Can Boost Your Site Traffic Through Influencer Marketing

Your influencer marketing campaigns are only as good as your results. But if you don’t know which results to track or how to measure success, then you’re going to end up frustrated and confused. When it comes to influencer marketing, there are several key performance indicators (KPIs) you can use to evaluate the effectiveness of...
Article 4mn
Customer Scoring: Definition and Benefits

Customer Scoring: Definition and Benefits

Each of your customers are different: some make larger purchases, purchase more frequently, or are more receptive to your marketing efforts than others. With customer scoring, each of your customers is given a score based on criteria specific to your business. Scoring helps to improve your marketing performance by focusing your efforts on customers with...
Article 6mn
Five Things Influencers Want Brands to Know About Working With Them

Five Things Influencers Want Brands to Know About Working With Them

When I started my blog in 2012, I never imagined that I’d still be working on it in 2020 or that I’d get to work with some amazing brands on paid collaborations. I got my first paid brand collaboration in 2015 while I was in college and in the last five years a lot has...
Article 5mn
What to Know About Reach and Impressions for Your Next Influencer Campaign

What to Know About Reach and Impressions for Your Next Influencer Campaign

Before embarking on any kind of influencer campaign, it’s important to learn an influencer’s potential and actual reach on their accounts to learn what audience is most drawn to their pages and what kind of content can make the biggest impression. What is the definition of reach? The overarching definition of reach is the audience...
Article 4mn
What Is Engagement Rate and Why Is It Important for Influencer Marketing

What Is Engagement Rate and Why Is It Important for Influencer Marketing

Follower count may be the most widely-known influencer marketing metric, but it’s not necessarily the most important one. If you’re hiring influencers for sponsored campaigns, you’ll want to look beyond the hundreds of thousands of followers and dig deeper. An influencer’s engagement rate is a key part of casting and bringing home the best ROI....
Article 3mn
[TRIBUNE] David Le Douarin : “Data-driven marketing provides concrete solutions to act against the drops of in-store traffic”

[TRIBUNE] David Le Douarin : “Data-driven marketing provides concrete solutions to act against the drops of in-store traffic”

The Internet and new technologies have changed the way consumers perpare and make their purchases. Customer journeys are turned upside down: previously mainly inspired by advertising and made in-store, 85% are now made online, drastically reducing the ability of the store sales force to act and influence purchasing decision.
Article 4mn
Why It Works: Octoly’s Influencer Pull Method and Credit System

Why It Works: Octoly’s Influencer Pull Method and Credit System

A key part of working with influencers is developing a plan for how to get your products into their hands. This usually means reaching out to an influencer, developing a relationship, getting their mailing information, and shipping the package out yourself. Sending DMs back and forth and running to the post office can take up...
Article 4mn
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