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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 4mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 2mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 5mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 5mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 3mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 4mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 5mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 4mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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GenAI, Social Commerce and Communities

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5 Pieces of Data you Must Collect on Your Clients

By now, most players in the marketing industry know how important collecting customer data is for your business and that surveys are a great way to collect it. This blog discusses the 5 most important pieces of data you should collect from your customers when you decide to start collecting customer data. We broke it...

Article 5mn

Alix, Customer Insight Manager at Advalo: "The fulcrum at the center of the organization”

Customer Insight Manager is a position created at Advalo to identify new marketing levers, disseminate best practices and identify innovative methods. What are the challenges of such a position and the benefits for our customers? Answered by Alix, data and CRM specialist, Customer Insight Manager. Whether with customers, partners or internally, CIM ensures that everyone...

Article 4mn

How to improve the customer experience in B2B?

When you think about customer success stories, the first ones that come to mind are likely to be from B2C companies. Though the subject is often talked about in connection with B2C, it is far from exclusive to this type of business. In this article, we’ll be looking at why it is just as important...

Article 5mn

Advalo viewed by Antoine Bourdy, Marketing Manager at BodemerAuto, automotive dealership.

Antoine Bourdy, Marketing Manager at BodemerAuto granted us an exclusive interview in which he explains the reasons that drove the automotive group to work with Advalo and how the platform contributes to improving marketing performance particularly in second hand and new vehicle segments.

Article 6mn

3 Crucial Steps to Creating a Customer Centric Business

Although much has been written about the benefits of customer-centricity, less clear is how to actually create a business culture that is truly consumer-centric. In theory, it could seem like a fairly straightforward process. It seems like a simple concept to understand and apply: being customer-centric means making decisions while always keeping in mind the effect...

Article 5mn

Attend These 8 CX Conferences to Brand Strong and Stay Competitive in 2019

Modern marketers may think that “brand” and “customer experience” are different. Yet, today, there’s more of everything: more choices, more channels, more speed, more confusion. In short, there’s more noise and less signal. Such rapid transformation means most brands have failed to keep up the way customers use products. To build brand equity and remain...

Article 8mn

Our tips for using Likert scales effectively in your surveys

Though you may have never heard of the Likert scale, you’ve almost certainly seen it before. The Likert scale is one of the most frequently used rating scales in studies and satisfaction surveys. This being said, how can you use this rating scale effectively in your own surveys? What is the Likert scale? Definition of...

Article 5mn

Create effective satisfaction surveys for your training programs

If you work with a training centre or organization, you know how important it is to assess the quality your training programs. Over 90% of organizations rely on these evaluations. In this article, we’ll explain the importance of satisfaction surveys, as well as offer more than 40 examples of questions to include, covering all of the...

Article 9mn

Does Your CRM Provide a 360-Degree View of the Customer?

In a Forrester Research survey, marketers identified obtaining a single, 360-degree view of customers across channels as more important than acquiring new customers or retaining existing ones. These marketers understand that obtaining a clear, 360-degree view of their customers brings many advantages, chief among them: The ability to improve each interaction with a customer, effectively...

Article 5mn

How to easily integrate new customer data into Adobe Campaign

Our Adobe Campaign (formerly Neolane) connector offers a simple and efficient way to link your Adobe Campaign account with Skeepers. Here are some of the key ways that this can benefit your customer knowledge and marketing initiatives. Skeepers makes it easy to add new customer data to the Adobe Campaign CRM How effectively you can...

Article 3mn

How Internal Communications Contributes to Customer Satisfaction

Internal communications plays a key role in developing a customer-centric company culture. It enables everyone in the company to work towards the ambitious yet extremely important goal of ensuring customer satisfaction. Why is effective internal communications important? The quality of a company’s internal communications plays a key role in their company dynamics. Through internal communications,...

Article 5mn

Your Top 5 Customer Satisfaction Questions Answered

The customer is always right. Popularized by retail pioneers such as John Wanamaker and Harry Gordon Selfridge, this slogan emphasized the importance of delivering high customer satisfaction and treating their complaints with utmost care. Today, more and more companies are starting to realize that their customers are not just “always right”. They are becoming their...

Article 6mn

5 tips for analyzing customer survey results

Once you have sent out a survey and collected your answers, the next step is to analyze the results. This part of the process is just as important as preparing and deploying your survey. Analyzing the results of your survey too quickly can be counterproductive and lead you to false conclusions. Here are 5 tips...

Article 5mn

9 Power Questions for a Better Customer Experience

Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who can and do provide what they are looking for. And many businesses are...

Article 6mn

7 reasons to build customer loyalty

Creating a lasting relationship with your customers has a lot of benefits for your business. In a context marked by fierce competition and consumer volatility, customer loyalty is an essential strategy to consolidate your market share and develop your business. Loyalty strategies pass upstream through better customer knowledge. Here are 7 reasons to try to...

Article 5mn

Ambassadeurs de marque : définition, rôles, stratégie et exemples

Comme on le dit souvent, et à raison, une entreprise vit par ses clients. Vos clients, c’est votre chiffre d’affaires. Mais parmi ces clients, certains ont un rôle privilégié : ce sont les ambassadeurs de marque. A quoi reconnaît-on les authentiques ambassadeurs d’une marque ou d’une entreprise ? Qu’est-ce qu’un ambassadeur de marque ? En diplomatie, un...

Article 10mn

Why Customer Experience is the New Marketing Eldorado

The qualities of a product or service no longer differentiate sufficiently. The customer experience accompanying the consumption or purchase of this product is becoming increasingly important in the customer’s choice. For the customer to have the best experience possible, there is nothing that can be better than to offer a tailor-made experience. Personalisation is the...

Article 6mn

The 7 keys to offer the best customer service

When you think about the most important facets of your business, you are probably forgetting an essential aspect of it. While your products and services are certainly key, they will not be able to thrive in the market without the help of a third factor that is a pillar of lasting success. Your marketing team may...

Article 4mn

3 criteria for a perfect customer segmentation of your database

The performance of a marketing campaign depends heavily on the astuteness and relevance of the targeting. To target your operations, it is necessary to segment your customer database. An efficient segmentation makes it possible to better know its customers and is therefore part of a customer knowledge process. Here is a summary of the main...

Article 4mn

Why Your Business Needs To Analyse Customer Satisfaction

The world in which your customers live is more than complex – it’s perplexed with a variety of different channels and devices through which they can connect and interact with your business. And with your competitors. Therefore, it’s no longer enough to simply connect with your customers. You must build upon that connection and transform...

Article 6mn

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Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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