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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 5mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 3mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 2mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 5mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 3mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 4mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 5mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
9 Power Questions for a Better Customer Experience

9 Power Questions for a Better Customer Experience

Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it. The fact is if you aren’t providing at every step in the customer journey what customers want, they will leave you for competitors who can and do provide what they are looking for.  And many businesses are...
Article 6mn
7 reasons to build customer loyalty

7 reasons to build customer loyalty

Creating a lasting relationship with your customers has a lot of benefits for your business. In a context marked by fierce competition and consumer volatility, customer loyalty is an essential strategy to consolidate your market share and develop your business. Loyalty strategies pass upstream through better customer knowledge. Here are 7 reasons to try to...
Article 5mn
Ambassadeurs de marque : définition, rôles, stratégie et exemples

Ambassadeurs de marque : définition, rôles, stratégie et exemples

Comme on le dit souvent, et à raison, une entreprise vit par ses clients. Vos clients, c’est votre chiffre d’affaires. Mais parmi ces clients, certains ont un rôle privilégié : ce sont les ambassadeurs de marque. A quoi reconnaît-on les authentiques ambassadeurs d’une marque ou d’une entreprise ? Qu’est-ce qu’un ambassadeur de marque ? En diplomatie, un...
Article 10mn
Why Customer Experience is the New Marketing Eldorado

Why Customer Experience is the New Marketing Eldorado

The qualities of a product or service no longer differentiate sufficiently. The customer experience accompanying the consumption or purchase of this product is becoming increasingly important in the customer’s choice. For the customer to have the best experience possible, there is nothing that can be better than to offer a tailor-made experience. Personalisation is the...
Article 6mn
The 7 keys to offer the best customer service

The 7 keys to offer the best customer service

When you think about the most important facets of your business, you are probably forgetting an essential aspect of it. While your products and services are certainly key, they will not be able to thrive in the market without the help of a third factor that is a pillar of lasting success. Your marketing team may...
Article 4mn
3 criteria for a perfect customer segmentation of your database

3 criteria for a perfect customer segmentation of your database

The performance of a marketing campaign depends heavily on the astuteness and relevance of the targeting. To target your operations, it is necessary to segment your customer database. An efficient segmentation makes it possible to better know its customers and is therefore part of a customer knowledge process. Here is a summary of the main...
Article 4mn
Why Your Business Needs To Analyse Customer Satisfaction

Why Your Business Needs To Analyse Customer Satisfaction

The world in which your customers live is more than complex – it’s perplexed with a variety of different channels and devices through which they can connect and interact with your business. And with your competitors. Therefore, it’s no longer enough to simply connect with your customers. You must build upon that connection and transform...
Article 6mn
How to Create the perfect Survey Invitation Email?

How to Create the perfect Survey Invitation Email?

So you’ve read up on how useful surveys are for increasing your ROI and improving your customer experience and you’ve decided to send out a customer feedback survey or an NPS. You spent days crafting carefully targeted questions and decided on the data you hope to acquire. The question now is, how do you get...
Article 7mn
The Hidden Value of Customer Criticism

The Hidden Value of Customer Criticism

Companies are always on the battlefied, trying to provide their customers with a good experience and service, in order to increase global customer satisfaction. But sometimes things don’t go so well and customer criticism occurs. Your NPS survey score didn’t go as planned? Perhaps you received an angry email from a dissatisfied customer… Don’t panic! When you...
Article 6mn
5 Signs You Need Feedback to Fix Your Customer Experience

5 Signs You Need Feedback to Fix Your Customer Experience

Delivering a good customer experience is absolutely necessary for all businesses nowadays, and companies are putting lots of money in order to deliver that great experience to their customers. But how do you evaluate the effectiveness of the decisions you are making? This article will take you through a few signs you need to look...
Article 6mn
Net Promoter Score: The Good, the Bad, and the Ugly

Net Promoter Score: The Good, the Bad, and the Ugly

It’s one of the most popular metric and for a good reason. The Net Promoter Score is generally seen as one of the most effective survey tools for measuring customer loyalty. But is it really as good as the hype makes it sound? In this post, we dive into the pros and cons of the...
Article 6mn
The benefits of synchronising Skeepers and Microsoft Dynamics

The benefits of synchronising Skeepers and Microsoft Dynamics

You can add data from your Microsoft Dynamics account using Skeepers’ connector. This connector makes it possible, among other things, to automatically add all the data collected from questionnaires distributed to your customers back into your CRM. In addition, it indirectly improves your marketing campaigns’ ROI. We’ll explain how synchronising works and its main benefits...
Article 5mn
The Secret to Collect Data While Respecting Customers

The Secret to Collect Data While Respecting Customers

The growing importance of technology in our era, has a high impact on the ethical and moral questions surrounding the use of data and privacy. Since the advent of the Internet, businesses are increasingly finding new ways to collect data and find information about their consumers. Marketing automation, including software that’s tracking a potential client’s...
Article 6mn
Deliver a Competitive Customer Experience with One Easy Tool

Deliver a Competitive Customer Experience with One Easy Tool

The only way to establish and maintain a competitive advantage, is by having an obsession for customer experience. The way customers are treated by your business today, will determine how they chose to interact with you tomorrow. Providing a positive customer experience is a make-or-break proposition, with the ability to influence future behaviors such as:...
Article 5mn
Customer satisfaction surveys: 5 simple tips for maximum result

Customer satisfaction surveys: 5 simple tips for maximum result

In today’s customer-centric market place, it pays to see your customers as actual partners, as it will help you build a more effective and sustainable business. By using customer satisfaction surveys and taking into account their feedback, you are using an effective method that will evaluate your business’s products and services, as well as make improvements by driving...
Article 6mn
7 tips to ask the right questions in your questionnaires

7 tips to ask the right questions in your questionnaires

Getting high-quality data from your surveys starts with asking your customers the right questions. If your customers get confused, they’re more likely to drop out of the survey and keep a sour memory of your company, so you definitely don’t want that to happen. Don’t worry, keeping your customers happy and willing to give you...
Article 3mn
3 Tools to Gather Customer Feedback Across All Channels

3 Tools to Gather Customer Feedback Across All Channels

The 1980s were easier times. Back then, there were only two ways of interacting with customers: in store and by phone. But nowadays, customer interactions are far more complicated, spread out across a variety of channels, which means businesses must be present everywhere and around the clock: in store, online, on social and via mobile....
Article 5mn
Which Of These Customer Experience Mistakes Do You Make?

Which Of These Customer Experience Mistakes Do You Make?

Even though you probably already understand the importance of delivering a great customer experience and investing in customer success, it’s possible that you still have a few things to learn. If you aren’t careful, you may find yourself making some of the most common and costly mistakes a business can make. While it’s true that...
Article 5mn
How Employee Satisfaction Drives Customer Satisfaction

How Employee Satisfaction Drives Customer Satisfaction

Measuring the satisfaction of both a company’s employees and its customers reveals a direct correlation between the two and should therefore be managed carefully. Forbes has referred to employee engagement as “the wonder drug for customer satisfaction.” Foresee, a customer-service analytics firm, echoed this sentiment with findings from its study to see how employee satisfaction contributes...
Article 5mn
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