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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 3mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 3mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 5mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 2mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 2mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 5mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 5mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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GenAI, Social Commerce and Communities

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5 Questions to Find Out About Your Customer's Habits

You’ve got a CRM full of your customer’s information: Name, where they live, what they purchase at your company, and any other information collected during interactions with them. Because of this, it might feel like you truly know your customers. However, knowing your customers on a one-dimensional level, meaning knowing them only in terms of...

Article 5mn

The Best Way to Increase Engagement on Your Customer Survey

True or false? People hate being told what to do. If you’re a teacher, a police officer, or a mother, you might definitely think that this answer is FALSE. But if you’re a marketer, you know that the answer is actually true. People love being told what to do, as long as they don’t feel...

Article 5mn

4 things not to do to make your survey mobile-friendly

Where is your phone right now? Chances are, if it isn’t right next to you, you at least know exactly where it is, and will be picking it up within the next hour or two. We have become addicted to our smartphones. Whether you are a teenager looking to connect with your friends on Whatsapp...

Article 5mn

Why Should You Send out an Employee Satisfaction Survey Today?

How do your employees feel about working for your company? How do you know? We spend a lot of time worrying about our customers and what they think of our company. We often forget that we are also selling our company to our employees and potential hires. Losing employees is bad for business, just like...

Article 6mn

Why You Should Integrate Skeepers with Zendesk Now

Zendesk is a customer service based CRM that companies love because it is easy to use, effective at organizing massive amounts of customer data, and very easy to integrate with other apps. Zendesk helps companies treat every customer like a close friend, even if it is a huge company with millions of customers like Slack...

Article 4mn

4 Reasons Why Your CRM Strategy is Failing

If you’ve recently invested in a new CRM, and it’s not giving you the results you expected (and the results you desperately need), it can feel like the weight of the world is on your shoulders. Because you were the one who pushed investing in the system, whether it succeeds or fails is all on...

Article 6mn

5 Things Every CMO Should Know About Their Customers

So you’re a seasoned marketing officer, you’ve got a great team, you create killer campaigns, and you’re seeing the results you want, but know there is always room for improvement and you want to do more. Or maybe you’re the new chief marketing operator of a growing company who is looking to revamp its marketing,...

Article 6mn

NPS: What to do once you have your data

So you took the advice of our previous blog posts telling you how useful NPS surveys are and decided to conduct one yourself. Congratulations! You are on your way to better customer relations and creating a better customer experience. But before you can reap the benefits of the NPS survey, there are a few steps...

Article 5mn

Banking sector: Why and How to Improve Customer Experience?

The world of personal banking is changing. In previous decades, bankers would find a branch in their town and bank there for their whole lives. Bankers would deposit checks and withdraw money at the welcome counter, open savings accounts with the help of a friendly representative, and set up their loved ones with joint accounts...

Article 5mn

How to Keep your Customers' Data Secure?

Converting and retaining customers is all about one thing: trust. When your customers trust you, they will purchase with you, repeat purchase with you, recommend you to friends, and advocate for you. This concept of trust is especially important when it comes to online purchases and customer relations. In the online marketplace, it can be...

Article 5mn

Public Sector: Why and How Organizations Should Collect Data

There is a lot of talk of “customer knowledge” in the business world these days. Companies are reaching out to get to know their customers: their wants, needs, challenges, habits; in order to better understand them and better serve them. Companies do this for a myriad of reasons, mainly because customer knowledge is a key...

Article 5mn

7 things I wish I knew before choosing a CRM

When I was first getting started with my business, I made a lot of mistakes. One of the biggest mistakes I made, and one that costs me the most progress and money, was choosing the wrong CRM system to manage my marketing. I chose a CRM system based on my tight budget and lack of...

Article 6mn

Who Benefits from Customer Knowledge? (Hint: everyone!)

Customer knowledge may seem like a very new concept, but in reality, it’s been around as long as businesses have been collecting data on customers. Whenever a marketer, salesperson, CMO, or customer service rep takes the time to find out who their customers are and what they need, they are in the process of collecting...

Article 5mn

Turning Events into a Lead Generation Extravaganza

In recent years, collecting leads has become a largely online process. However, tradeshows and other events are one of the places where businesses can take advantage of face-to-face time with their potential leads, and that makes it an important marketing opportunity. The golden rule of face to face marketing is this: You are as successful...

Article 6mn

Using Your Marketing To Carve Out a Niche

Competition sucks. Whether you are just breaking into an industry, or you’ve been in an industry for years, competitors are never a welcome presence in your business experience. Newcomers try to knock you out with discounts, and big giants in your industry always seem to be able to offer faster, cheaper service. These days, markets...

Article 5mn

3 Ways To Keep Your Product Innovative in a Changing Industry

What makes a successful company? Is it being better than the competition at what you do? Is it having the cheapest prices? According to this article from Harvard Business Review, what makes a successful company these days is its ability to grow, learn, and adapt. We live in a time when innovations and technology is...

Article 5mn

7 Advantages of a Cross-Channel Approach into Your Business

In the age of technology, your clients are everywhere. They use multiple channels of communication and multiple devices. Companies are adapting to this changing approach to client relations by creating a “cross channel customer experience.” something that will soon be a basic element of customer satisfaction and maintaining a good ROI. Here are 7 advantages...

Article 7mn

Why A CRM Manager Needs To Be On Social Media

As a CRM Manager, it is your job to protect your company’s relationship with its customers. This means anticipating problems as well as effectively dealing with them when they do arise (which, inevitably, they will.) One of the best ways to do this is through social media. In this post we will discuss four reasons...

Article 5mn

15 Ways to MacGyver Your Customer Experience

MacGyver, the American secret agent able to solve complex problems without breaking a sweat. Always resourceful, he can find his way out of any jam using the tools at hand. Do you have what it takes to be the MacGyver of your business’s customer experience? Let’s find out. #1 You always encourage feedback. Customers are...

Article 5mn

The Secret to Knowing Your Customers Before They Purchase

Business is all about knowing your customers. When you know your customer, you are able to market to them in the language that they speak. This is essential in order to make the emotional connection necessary to build the trust and loyalty that leads to repeat business. This goal of knowing your customer is why...

Article 5mn

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Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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Our key topics

GenAI, Social Commerce and Communities

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