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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 5mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 5mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 3mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 4mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 3mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 5mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 2mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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GenAI, Social Commerce and Communities

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Trick or Treat? Is Your Customer Experience Scary?

With the Halloween season upon us, our thoughts turn to the monsters which keep us up at night. Vampires? Witches? Ghosts? Which one frightens you the most? We certainly know what frightens your customers the most, what keeps them up at night. It’s called The Customer Experience Nightmare. And although each of your customers will...

Article 5mn

When Customers Leave, You Have Only Yourself to Blame

Have you ever asked your customers if they’re happy? Each year, thousands of businesses fail, often the result of failure to understand how customers see and experience the business. But if you don’t understand what your customers like and dislike about you, what they desire most, or how they think you’re different from the competition,...

Article 5mn

Personalization & 6 Other Customer Experience Best Practices

In today’s increasingly crowded and competitive marketplace, you must differentiate in order to stand out from the crowd. Today’s consumers are smarter, less loyal, and won’t think about leaving you for a business which can deliver a better overall customer experience. If you want to remain competitive, you need to get the customer experience basics...

Article 4mn

A $4 Trillion Loss: The High Cost of Customer Effort

Customer effort can be thought of in a few different ways: It is the customer’s own perception of the amount of time and energy that they have to spend in an encounter with you. It is the non-monetary cost of doing business with you. It is relative to both multiple or single interactions with your...

Article 4mn

No One Likes Customer Feedback Surveys & 6 Other Myths

Are customer feedback surveys really worth the time and effort? According to some critics, the answer is no. Detractors of feedback surveys cite everything from their unwieldiness and complexity to general customer fatigue as reasons for why businesses should not design and administer surveys. But there is plenty of evidence to support that surveys do...

Article 5mn

Feedback Surveys: A Proven Method for Customer Loyalty

Keeping the customers you already have is, without question, considerably less expensive than acquiring new ones. But the only way to keep your existing customers is to make sure they remain satisfied with your business, that you are delivering exactly what they want each and every time they come to you. But therein lies the...

Article 5mn

3 Guaranteed Ways Data Will Help You Own Your Customers

Your customers will love you if they can contact your business and you are able to quickly and efficiently help them. The problem, however, is that satisfied customers don’t always equate loyal customers. In reality, even the most satisfied customers will leave you for a better deal or a better customer experience. Customer loyalty is...

Article 5mn

Three Customer Experience Trends You Can't Afford to Ignore

Choice, simplicity, trust, and personalized experiences – these are the things today’s customers desire most. Products and pricing matter less. Experiences count for more. And this is why 89% of marketers are putting customer experience at the center of their branding, design, and delivery decisions. Without question, customer experience has become the single most important...

Article 4mn

SEO Like A Pro: Soar Your Ranking With Customer Feedback

Customer feedback improves your SEO ranking. Roughly 85% of consumers report reading online reviews prior to doing business with a company, reading – on average – six different reviews across a variety of channels: Facebook, Twitter, e-commerce websites to name just a few of the most common. These reviews serve two related purposes: They differentiate...

Article 4mn

No Sweat: Best Practices for Measuring Customer Effort

If you aren’t measuring customer effort, you’ll never know if you are guilty of committing one of the following customer experience mistakes, all of which customers identify as leading causes of resentment: Forcing your customers to contact you repeatedly (or be transferred) to get an issue resolved. Requiring your customers to repeat information. Making your...

Article 4mn

CES: The Easy Metric for an Effortless Customer Experience

The central aim of the CES (Customer Effort Score) metric is to reduce customer effort in solving product or service problems. Simply put, it is used to evaluate each interaction between the customer and the support they receive. The CES asks customers to respond to one basic yet effective survey question, “how much effort did...

Article 5mn

Instantly Recover Your Failing Business With an NPS Survey

Business leaders know that understanding customers’ needs and wants are critical to developing a competitive customer experience. A recent study of 162 executives found that 64% of business leaders strongly agree customer insights are crucial to their success. And, yet, 97% of online businesses fail, in part, because they don’t know who their customers are...

Article 5mn

68% of Marketers Agree the Secret to Customer Feedback is…

Not all customer feedback surveys are created equal, but there is one thing you can do to make sure yours gets the responses you need to drive the customer experience you want to deliver. Make sure your survey is mobile optimized. B2C reports that in the next few years 80% of email users are expected...

Article 5mn

New Integration: Connect Hubspot with Skeepers

Understanding your audience is key to Inbound Marketing. With Skeepers, you gain actionable insights into your prospects, leads, customers and now you can use our new integration to inject this qualified data into Hubspot! Customer satisfaction, preferences, reasons of non-purchase… any information collected via your smart surveys throughout the customer journey are automatically enriching any...

Article 1mn

Become a CRM Hero with these 3 Proven Software Tools

As a CRM manager, you hold the keys to your company’s success. Your primary responsibility – providing an exceptional customer experience – means you must possess unique insights into your customers’ needs and wants, everyday problems, and issues with your product or service. To obtain these insights, you must manage every customer interaction across every...

Article 5mn

The Secret to Becoming a High Performing CRM Manager

When customers are emotionally connected to a brand, they are twice as likely to purchase a product or service, and are four-times as likely to spread positive word-of-mouth about their purchase experience. And customer relationship management (CRM) is one of the most effective technologies businesses of all sizes use to organize, automate, and synchronize every...

Article 5mn

The Truth About Your NPS Promoters, Detractors and Passives

The Truth About Your NPS Promoters, Detractors and Passives Many companies have found the Net Promoter Score (NPS) to be the ideal customer feedback tool because it’s simple, keeps the customer at the forefront, and enables a business to take quick, decisive action, closing the customer feedback loop. An NPS survey asks customers one basic...

Article 5mn

How to Solve the Biggest Problems with Net Promoter Score

The two most important questions you can ask your customers are: How likely are they to recommend you to a friend or colleague? What is the most important reason for their score? Responses to the first question should fall on a scale of 0 – 10 where 10 is ‘extremely likely’. Responses can then be...

Article 5mn

Customer Feedback Success: Strike While the Iron is Hot

Customer feedback surveys work! Business which regularly elicit feedback see big pay offs which include: Reduced customer churn About three-fourths of all U.S. customers (73%) report switching companies as a result of poor customer service, making it the number one cause of churn. And while they will generally tell a business when they are happy,...

Article 5mn

4 Tips for Retailers Who Hate to Lose Customers

To remain competitive, today’s retailers need to embrace both a data-centric business strategy and a consumer centric mindset. Data allows retailers to identify, track and understand their customers at a deeper, more personal level, increasing their relevance, customer engagement and, of course, revenue. An interactive, ever-evolving knowledge database about individual customers before, during, and after...

Article 5mn

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Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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