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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 2mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 3mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 4mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 3mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 4mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 3mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 2mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 4mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
7 things I wish I knew before choosing a CRM

7 things I wish I knew before choosing a CRM

When I was first getting started with my business, I made a lot of mistakes. One of the biggest mistakes I made, and one that costs me the most progress and money, was choosing the wrong CRM system to manage my marketing. I chose a CRM system based on my tight budget and lack of...
Article 6mn
Who Benefits from Customer Knowledge? (Hint: everyone!)

Who Benefits from Customer Knowledge? (Hint: everyone!)

Customer knowledge may seem like a very new concept, but in reality, it’s been around as long as businesses have been collecting data on customers. Whenever a marketer, salesperson, CMO, or customer service rep takes the time to find out who their customers are and what they need, they are in the process of collecting...
Article 5mn
Turning Events into a Lead Generation Extravaganza

Turning Events into a Lead Generation Extravaganza

In recent years, collecting leads has become a largely online process. However, tradeshows and other events are one of the places where businesses can take advantage of face-to-face time with their potential leads, and that makes it an important marketing opportunity. The golden rule of face to face marketing is this: You are as successful...
Article 6mn
Using Your Marketing To Carve Out a Niche

Using Your Marketing To Carve Out a Niche

Competition sucks. Whether you are just breaking into an industry, or you’ve been in an industry for years, competitors are never a welcome presence in your business experience. Newcomers try to knock you out with discounts, and big giants in your industry always seem to be able to offer faster, cheaper service. These days, markets...
Article 5mn
3 Ways To Keep Your Product Innovative in a Changing Industry

3 Ways To Keep Your Product Innovative in a Changing Industry

What makes a successful company? Is it being better than the competition at what you do? Is it having the cheapest prices? According to this article from Harvard Business Review, what makes a successful company these days is its ability to grow, learn, and adapt. We live in a time when innovations and technology is...
Article 5mn
7 Advantages of a Cross-Channel Approach into Your Business

7 Advantages of a Cross-Channel Approach into Your Business

In the age of technology, your clients are everywhere. They use multiple channels of communication and multiple devices. Companies are adapting to this changing approach to client relations by creating a “cross channel customer experience.” something that will soon be a basic element of customer satisfaction and maintaining a good ROI. Here are 7 advantages...
Article 7mn
Why A CRM Manager Needs To Be On Social Media

Why A CRM Manager Needs To Be On Social Media

As a CRM Manager, it is your job to protect your company’s relationship with its customers. This means anticipating problems as well as effectively dealing with them when they do arise (which, inevitably, they will.) One of the best ways to do this is through social media. In this post we will discuss four reasons...
Article 5mn
15 Ways to MacGyver Your Customer Experience

15 Ways to MacGyver Your Customer Experience

MacGyver, the American secret agent able to solve complex problems without breaking a sweat. Always resourceful, he can find his way out of any jam using the tools at hand. Do you have what it takes to be the MacGyver of your business’s customer experience? Let’s find out. #1 You always encourage feedback. Customers are...
Article 5mn
The Secret to Knowing Your Customers Before They Purchase

The Secret to Knowing Your Customers Before They Purchase

Business is all about knowing your customers. When you know your customer, you are able to market to them in the language that they speak. This is essential in order to make the emotional connection necessary to build the trust and loyalty that leads to repeat business. This goal of knowing your customer is why...
Article 5mn
The Secret to Building a Killer Brand Identity (&amp; How to do it!)

The Secret to Building a Killer Brand Identity (& How to do it!)

We’ve all spent weeks, if not months, brainstorming ways to improve our company’s brand identity. It goes along with the territory of being a marketer. You want to have the company that everyone relates to: one that has an appealing, effortless image; one that suggests being more than a company. A good brand feels like...
Article 6mn
How To Address Changes in Customer Expectations?

How To Address Changes in Customer Expectations?

From the first commercial websites, back in 1990s, the advancements in technology have been giving convenience and power to customers. This proliferation of digital channels and technology in general has given customers new ways to gain information, communicate, and collaborate with each other. While many companies have realized the importance of responding and adapting to...
Article 4mn
5 Things That Drive Your Visitors Away

5 Things That Drive Your Visitors Away

Your website is oftentimes your potential customer’s first impression of your company, and that makes it a pretty powerful marketing tool. Having a great website can win you customers around the world without any effort from a salesman. However, if your website isn’t created with the right things in mind, it can send the wrong...
Article 5mn
Marketers: Why you need to stop guessing and start asking

Marketers: Why you need to stop guessing and start asking

According to the last year’s PwC’s Global Data and Analytics Survey, 62% of executives rely more on their experience than data to make decisions. Most executives know that data is power but they still cling to a status quo that relies on making decisions based on their intuition and past experiences. As Michael Feindt, researcher...
Article 5mn
5 Bad Marketing Habits You Need to Ditch Now

5 Bad Marketing Habits You Need to Ditch Now

Here at Skeepers, we try to share a lot of tips and tricks to make sure you are making the most of your marketing and understanding all of the great things that surveys can offer you in regard to your clients. However, in this post, we’re going to switch gears in order to discuss some...
Article 4mn
The Real Reason Your Marketing Plan Doesn&#039;t Work

The Real Reason Your Marketing Plan Doesn't Work

You’ve got a sleak design, you’ve perfected your language, and you invested in the best marketing software. Yet somehow, your marketing plan falls short of your expectations. What’s missing? If you’ve covered all your marketing bases but still feel like you’re not getting the results you want, chances are, you need to rethink who you’re...
Article 5mn
New integration: connect Microsoft Dynamics CRM with MyFeelBack

New integration: connect Microsoft Dynamics CRM with MyFeelBack

We’re excited to announce our new integration with Microsoft Dynamics CRM. With this new connector, you’ll be able to empower your sales and support teams with actionable real time insights, right from Microsoft Dynamics CRM. A fluid and more open customer feedback management With this new connector, any information collected via your smart surveys is...
Article 2mn
5 Tools That Everyone in the CRM Industry Should Be Using

5 Tools That Everyone in the CRM Industry Should Be Using

If you are in the customer relationship management industry, you probably have a lot on your mind. Because managing relationships is not an exact science, it requires constant care, innovation, and attention. That being said, any tools you can use to help facilitate the process should be taken full advantage of. Here are some of...
Article 4mn
How do leading insurance companies use customer knowledge?

How do leading insurance companies use customer knowledge?

Within the last decade, customer knowledge has become a significant marketing resource used to support research, promote innovation, and help uncover new market opportunities. As defined in several books about customer-centric marketing, customer knowledge refers to understanding your customers, their needs, wants and aims as essential for aligning your processes, products and services in order to build real customer relationships. Since the...
Article 5mn
8 Questions Before Choosing a Smart Survey Software

8 Questions Before Choosing a Smart Survey Software

Surveys are a marketers best friend. Not only are they one of the most effective ways to build a relationship with your customers, they also are a low investment, easy to use resource that increases your ROI. However, creating, sending out, and analyzing survey results can be time consuming and difficult if you don’t have...
Article 4mn
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