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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 3mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 3mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 4mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 4mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 2mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 3mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 5mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
How to implement a virtuous digital marketing strategy?

How to implement a virtuous digital marketing strategy?

The number of techniques to master, ready to use tools, and data to be treated continue to discourage novice marketers. It’s like they’re at the foot of an impassable mountain.We will see in this article how to establish a virtuous cycle rather than a growth hack and how togain effectiveness and ROI.
Article 5mn
Tourism &amp; Restaurant: Creating a Post-Covid Customer Experience

Tourism & Restaurant: Creating a Post-Covid Customer Experience

The health crisis has led to changes in consumer behaviour, as well as the development of digital channels in the customer experience… Changes that look set to stay. Restaurants, tourist sites and cultural venues (museums, cinemas, etc.) are finally reopening. But what kind of post-Covid customer experience lies ahead? It is important to anticipate, design...
Article 6mn
Consumer Opinion and Influencer Campaign: What&#8217;s the ifference?

Consumer Opinion and Influencer Campaign: What’s the ifference?

In 2021, influencer marketing is an obvious choice for many marketers. Already being used by leading brands, will consumer reviews soon have a similar fate? At Hivency, we are convinced!
Article 6mn
Consumer opinion and influencer campaigns: what are the differences?

Consumer opinion and influencer campaigns: what are the differences?

In 2021, influencer marketing is an obvious choice for many marketers. Already being used by leading brands, will consumer reviews soon have a similar fate? At SKEEPERS, we are convinced! Both marketing levers capitalize on the same resource: authentic consumer experiences. Each, in its own way, gives the power back to consumers. This is a...
Article 6mn
7 Tips to Create an Effective Customer Survey

7 Tips to Create an Effective Customer Survey

Building a quality customer survey will help you obtain better response rates and therefore get to know your customers better. Here are 7 tips that you may never have thought of to create an effective survey. How to Create an Effective Customer Survey We’ve explored this question several times on this blog. Particularly in our...
Article 6mn
What are the benefits of Social Shopping in influencer marketing?

What are the benefits of Social Shopping in influencer marketing?

The Covid-19 worldwide pandemic, which appeared at the beginning of 2020, has brought multiple changes to our daily lives. Unquestionably, we had to readjust our routine and re-evaluate our needs according to the situation. Among the main changes, this crisis has considerably increased the use of social networks: in 2020, the average time spent on...
Article 8mn
Customer Data – the Basics for Effective Collection

Customer Data – the Basics for Effective Collection

It’s no secret. Collecting customer data is a source of endless opportunities for companies that care about their customer experience. It is an important step before analysing and processing data and, most importantly, using it. It will enable you to anticipate your customers’ needs, address their problems and increase satisfaction. On average, companies that implement...
Article 6mn
Social networks: the 10 food trends of the moment

Social networks: the 10 food trends of the moment

Omnipresent on social networks, the food sector is raging and has been around for a few years. How has this sector managed to stand out? What are the reasons for its success? What are the trends of the moment, how to follow them? Foodies, here is a list of the trends that are working on...
Article 4mn
The Predictive Marketing Activation platform: AI at the core of your marketing ecosystem

The Predictive Marketing Activation platform: AI at the core of your marketing ecosystem

More than just a Customer Data Platform (CDP), the Predictive Marketing Activation platform reconciles and enriches your online and offline data to transform it into customer knowledge that can be immediately acted upon within individualized and omnichannel, value-generating campaigns.  1. Reconcile Data
Article 2mn
Customer Service: 7 KPIs to Measure Your Performance

Customer Service: 7 KPIs to Measure Your Performance

Wait Time, First Contact Resolution, Net Promoter Score, CES, Satisfaction Score, Average Call Handling Time… Discover the key KPIs to measure your customer service performance, motivate your teams and improve your quality of customer service. The Key KPIs to Measure Customer Service Performance 1. First Contact Resolution Rate First Contact Resolution is a KPI that...
Article 6mn
Brand-influencer partnerships: what are the regulations in Europe?

Brand-influencer partnerships: what are the regulations in Europe?

On the old continent as elsewhere, influencer marketing is a fast-growing market. On Instagram, YouTube, Pinterest, TikTok, Twitter or Twitch, partnerships between brands and influencers are legion. Yet, the rules applicable to these collaborations remain unclear. One question, in particular, is agitating advertisers and content creators: how to identify sponsored posts on social networks. To...
Article 8mn
Customer Reviews are the Future of SEO Marketing

Customer Reviews are the Future of SEO Marketing

Everyone knows that customer feedback is important to gather but some business owners don’t know where that information should be displayed or how it can be integrated into your marketing strategy. Customer Reviews can be posted to your website, social media and thanks to our partnership, in the most popular search engines, increasing your Search...
Article 5mn
Achieve your objectives efficiently with influencer marketing

Achieve your objectives efficiently with influencer marketing

In the last few years, influencer marketing has experienced significant growth. Brand/influencer partnerships are multiplying, and for good reason: this communication channel is the most profitable that exists. Less expensive than traditional media, its value is estimated at 15 billion dollars by 2022!
Article 5mn
4 instant ROIs from user-generated videos

4 instant ROIs from user-generated videos

You have no doubt that user-generated videos can be a powerful catalyst for sales, but you’re still in two minds about this new marketing approach and the real impact it can have on your sales.  So what will it be? Go? No go? The best way to decide is to evaluate the return on investment. In this...
Article 7mn
Automotive: Personalized marketing at the center of the activity

Automotive: Personalized marketing at the center of the activity

In just a few years, the Internet has become the first step throughout the customers complex purchasing journey of a new or used vehicle. Digitalization now requires a personalized marketing strategy, polished content, and optimized lead management, for retailers whose online sites complement vendor applications and compete with traditional infomediaries. (Find here 5 best automotive...
Article 2mn
Why does a Phygital strategy make sense?

Why does a Phygital strategy make sense?

In addition to a digital strategy, opening a physical store or partnering with a distributor makes sense for proximity, credibility, and commitment with customers. Could hyper digitization, often sought after by brands, be altered and turned towards a more human receptive experience? “Placing encounters at the center of our activities, improving the product experience and...
Article 6mn
Digital Transformation can make or break you

Digital Transformation can make or break you

One-third of companies fear they will go out of business in the next 36 months if they fail to transform their business model  … Econsultancy has just published, in partnership with Sitecore, a report entitled “Reinventing Trade”, which provides a snapshot of the global commerce market. The obligation to transform This research reveals that 60%...
Article 3mn
Travel &amp; Tourism: Increase your Bookings Thanks to UGC

Travel & Tourism: Increase your Bookings Thanks to UGC

Summer 2021 will be critical for the travel and tourism industries. To generate bookings, attract customers and reassure people in these challenging times, players in the tourism industry are having to double their efforts and are increasingly turning to User-Generated Content.  UGC is content that is created by the users of a brand, about a...
Article 10mn
6 Customer Satisfaction Indicators to Monitor at All Costs!

6 Customer Satisfaction Indicators to Monitor at All Costs!

When you have a good experience with a brand, you are likely to turn to them again. Asking questions to assess your customers’ satisfaction with your products or services can help you better understand their satisfaction levels, and also further explore why they are or are not satisfied. This will increase customer satisfaction, retention, and...
Article 3mn
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