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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 2mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 3mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 2mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 4mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 4mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 4mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 2mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 3mn
Travel: evolving towards individualized marketing

Travel: evolving towards individualized marketing

The travel industry has been shaken up by the digital world, this has in return completely transformed the customer journey. It is therefore essential for the professionals of the travel and the hotel industry, to capture the interest of its prospects when they are in search phase. Predictive Marketing Activation puts individualized marketing to the...
Article 4mn
Measuring Customer Satisfaction After a Product Return

Measuring Customer Satisfaction After a Product Return

Retailers with an excellent reputation in customer experience all share one thing: outstanding product returns management. The product returns process is a moment of truth in the relationship between your customers and your brand. Which is why it’s so important to optimise this step if you want to improve your customer experience. A poor returns...
Article 6mn
How to do a rebranding thanks to influencer marketing ?

How to do a rebranding thanks to influencer marketing ?

In today’s increasingly multi-technology society, where needs and attitudes are constantly evolving, brands have no choice but to adapt to these changes to keep consumers happy. Rebranding is a popular approach in this context,  defined as the transformation of the image of a company’s product or service. This process can indeed tackle a variety of...
Article 6mn
Evereden

Evereden

How Family Skincare Brand Evereden Increased Efficiency And Reduced Costs With Octoly Engage With New Audiences At Scale The Brand Evereden makes safe baby, kids and mom (pregnancy and postpartum) skincare products formulated with natural ingredients, including their bestselling Golden Belly Serum, a new collection of Multi-Vitamin Kids Skincare, baby bath products and more. The...
Article 3mn
How to become customer-centric: Natixis&#039; method for multi-brand

How to become customer-centric: Natixis' method for multi-brand

Natixis is made up of several entities. What do they all have in common? A growth strategy centred around the customer relationship. So, Natixis rose to the challenge and became a customer-centric company! But how do you deploy a customer-centric strategy and culture in a company made up of several entities with different organisations, ecosystems,...
Article 9mn
Everything you need to know before working with nano-influencers

Everything you need to know before working with nano-influencers

For many brands, influencer marketing has become an essential lever in their digital communication strategy. Indeed, influencer marketing is constantly evolving: macro, middle, micro or even nano-influencers, the choice is wide, it is sometimes difficult for brands to find the right influencer.
Article 5mn
4 Simple Ideas to Quickly Satisfy your Customers

4 Simple Ideas to Quickly Satisfy your Customers

4 Simple Ideas to Quickly Satisfy your Customers 23 July 2021 4 Simple Ideas to Quickly Satisfy your Customers 23 July 2021 Customer satisfaction is key to keeping your customers. It is also a highly cost-effective investment because retaining a customer is 25 times cheaper than acquiring a new one. But how can you satisfy...
Article 4mn
Measuring Customer Satisfaction with QR Codes

Measuring Customer Satisfaction with QR Codes

The current health crisis has brought QR codes back to the forefront. There’s no doubt that this technology will make a big comeback over the next few months. QR codes can be used in many ways. Did you know that you can use QR codes to deploy your customer satisfaction surveys? This article explores why...
Article 6mn
Guide: co-creation between brands and influencers

Guide: co-creation between brands and influencers

By 2022, the influencer marketing industry will be worth $15 billion. But as partnerships between brands and influencers multiply, it becomes urgent to distinguish yourself from the competition. Co-creation with an influencer is a good answer to this problem. Indeed, deep collaborations between companies and content creators capture consumers’ attention and effectively convert them into...
Article 7mn
Glow Recipe

Glow Recipe

Article 3mn
4 ideas to collaborate with influencers during the summer

4 ideas to collaborate with influencers during the summer

It’s sunny, it’s hot, summer is just starting, and Instagram, TikTok or Pinterest news feeds have taken on beautiful and warm colors: sunset sea view, cocktail in the pool, first swimsuit looks… Influencers are ready for summer.
Article 7mn
A Survey Example to Measure Your Brand Awareness and Positioning

A Survey Example to Measure Your Brand Awareness and Positioning

It is important to have a clear vision of your brand awareness and positioning on the market. So, how do achieve this? If you’re a regular SKEEPERS blog reader, you probably already know… By asking your customers. Listening to the Voice of the Customer is the best and quickest way to find out how consumers...
Article 6mn
Consumer reviews: 5 benefits for your brand

Consumer reviews: 5 benefits for your brand

Phergal Laboratories, known mainly in Spain and internationally as Phergal Laboratorios, is a dermopharmaceutical company. As a client of the Hivency influencer platform, it communicates through micro-influencers for several of its leading brands in order to increase awareness throughout Europe and the world.
Article 5mn
Caudalie

Caudalie

How Caudalie raised 18k interactions on social networks in a single campaign Make your brand stand out on Instagram with nano and micro-influencers The Goal At the heart of the Bordeaux vineyards in 1995, Mathilde and Bertrand Thomas were about to discover the antioxidant potential of grape seeds. After their first encounter with this powerful...
Article 4mn
4 inspiring brand ideas to take advantage of UGC influencers

4 inspiring brand ideas to take advantage of UGC influencers

UGC or (User Generated Content) corresponds to all the content generated by users on all expression platforms such as social networks, forums, or websites. Unlike brand-generated content, UGC is a category of Earned Media that takes the form of photos, videos, but also written content such as comments or reviews. A guarantee of authenticity and...
Article 7mn
How to Build a Customer-Centric Omnichannel Experience?

How to Build a Customer-Centric Omnichannel Experience?

Customers love options. They want to buy from whichever channel they want and often select a product on one channel and buy it from another. Moreover, customer behavior is constantly changing, with the Gen Z and millennials buying online and older consumers still preferring physical stores. Thus, offering an omnichannel customer experience isn’t an option...
Article 10mn
The rise of committed influencer marketing campaigns

The rise of committed influencer marketing campaigns

What is an engaged campaign? How do you define an engaged personality? An engaged personality, or activist as some people call them, is a person who is committed to taking direct action, usually in the political or social field. An engaged influencer campaign aims to make many people aware of a movement, a specific thought,...
Article 5mn
Generation Z&#8217;s Customer Journey

Generation Z’s Customer Journey

An unprecedented study details the customer journey of 15-25 year olds in France and shows that, even for this generation, shopping and online shopping are not mutually exclusive … While in the United States and in several European countries, studies have been conducted to identify the customer journeys of Generation Z and to support brands...
Article 4mn
PHOTOSÌ Case study : How to ensure the presence of your brand internationally thanks to micro-influence

PHOTOSÌ Case study : How to ensure the presence of your brand internationally thanks to micro-influence

Ensuring the presence of a brand internationally is not an easy task for brands as each market has its own specificities. However, it is one of the main goals of companies that want to expand beyond their borders. Teaming up with content creators and micro-influencers has proven to be a great way to cross borders.
Article 2mn
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