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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 4mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 3mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 2mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 2mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 3mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 5mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 5mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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GenAI, Social Commerce and Communities

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Glow Recipe

Article 3mn

4 ideas to collaborate with influencers during the summer

It’s sunny, it’s hot, summer is just starting, and Instagram, TikTok or Pinterest news feeds have taken on beautiful and warm colors: sunset sea view, cocktail in the pool, first swimsuit looks… Influencers are ready for summer.

Article 7mn

A Survey Example to Measure Your Brand Awareness and Positioning

It is important to have a clear vision of your brand awareness and positioning on the market. So, how do achieve this? If you’re a regular SKEEPERS blog reader, you probably already know… By asking your customers. Listening to the Voice of the Customer is the best and quickest way to find out how consumers...

Article 6mn

Consumer reviews: 5 benefits for your brand

Phergal Laboratories, known mainly in Spain and internationally as Phergal Laboratorios, is a dermopharmaceutical company. As a client of the Hivency influencer platform, it communicates through micro-influencers for several of its leading brands in order to increase awareness throughout Europe and the world.

Article 5mn

Caudalie

How Caudalie raised 18k interactions on social networks in a single campaign Make your brand stand out on Instagram with nano and micro-influencers The Goal At the heart of the Bordeaux vineyards in 1995, Mathilde and Bertrand Thomas were about to discover the antioxidant potential of grape seeds. After their first encounter with this powerful...

Article 4mn

4 inspiring brand ideas to take advantage of UGC influencers

UGC or (User Generated Content) corresponds to all the content generated by users on all expression platforms such as social networks, forums, or websites. Unlike brand-generated content, UGC is a category of Earned Media that takes the form of photos, videos, but also written content such as comments or reviews. A guarantee of authenticity and...

Article 7mn

How to Build a Customer-Centric Omnichannel Experience?

Customers love options. They want to buy from whichever channel they want and often select a product on one channel and buy it from another. Moreover, customer behavior is constantly changing, with the Gen Z and millennials buying online and older consumers still preferring physical stores. Thus, offering an omnichannel customer experience isn’t an option...

Article 10mn

The rise of committed influencer marketing campaigns

What is an engaged campaign? How do you define an engaged personality? An engaged personality, or activist as some people call them, is a person who is committed to taking direct action, usually in the political or social field. An engaged influencer campaign aims to make many people aware of a movement, a specific thought,...

Article 5mn

Generation Z’s Customer Journey

An unprecedented study details the customer journey of 15-25 year olds in France and shows that, even for this generation, shopping and online shopping are not mutually exclusive … While in the United States and in several European countries, studies have been conducted to identify the customer journeys of Generation Z and to support brands...

Article 4mn

PHOTOSÌ Case study : How to ensure the presence of your brand internationally thanks to micro-influence

Ensuring the presence of a brand internationally is not an easy task for brands as each market has its own specificities. However, it is one of the main goals of companies that want to expand beyond their borders. Teaming up with content creators and micro-influencers has proven to be a great way to cross borders.

Article 2mn

How to implement a virtuous digital marketing strategy?

The number of techniques to master, ready to use tools, and data to be treated continue to discourage novice marketers. It’s like they’re at the foot of an impassable mountain.We will see in this article how to establish a virtuous cycle rather than a growth hack and how togain effectiveness and ROI.

Article 5mn

Tourism & Restaurant: Creating a Post-Covid Customer Experience

The health crisis has led to changes in consumer behaviour, as well as the development of digital channels in the customer experience… Changes that look set to stay. Restaurants, tourist sites and cultural venues (museums, cinemas, etc.) are finally reopening. But what kind of post-Covid customer experience lies ahead? It is important to anticipate, design...

Article 6mn

Consumer Opinion and Influencer Campaign: What’s the ifference?

In 2021, influencer marketing is an obvious choice for many marketers. Already being used by leading brands, will consumer reviews soon have a similar fate? At Hivency, we are convinced!

Article 6mn

Consumer opinion and influencer campaigns: what are the differences?

In 2021, influencer marketing is an obvious choice for many marketers. Already being used by leading brands, will consumer reviews soon have a similar fate? At SKEEPERS, we are convinced! Both marketing levers capitalize on the same resource: authentic consumer experiences. Each, in its own way, gives the power back to consumers. This is a...

Article 6mn

7 Tips to Create an Effective Customer Survey

Building a quality customer survey will help you obtain better response rates and therefore get to know your customers better. Here are 7 tips that you may never have thought of to create an effective survey. How to Create an Effective Customer Survey We’ve explored this question several times on this blog. Particularly in our...

Article 6mn

What are the benefits of Social Shopping in influencer marketing?

The Covid-19 worldwide pandemic, which appeared at the beginning of 2020, has brought multiple changes to our daily lives. Unquestionably, we had to readjust our routine and re-evaluate our needs according to the situation. Among the main changes, this crisis has considerably increased the use of social networks: in 2020, the average time spent on...

Article 8mn

Customer Data – the Basics for Effective Collection

It’s no secret. Collecting customer data is a source of endless opportunities for companies that care about their customer experience. It is an important step before analysing and processing data and, most importantly, using it. It will enable you to anticipate your customers’ needs, address their problems and increase satisfaction. On average, companies that implement...

Article 6mn

Social networks: the 10 food trends of the moment

Omnipresent on social networks, the food sector is raging and has been around for a few years. How has this sector managed to stand out? What are the reasons for its success? What are the trends of the moment, how to follow them? Foodies, here is a list of the trends that are working on...

Article 4mn

The Predictive Marketing Activation platform: AI at the core of your marketing ecosystem

More than just a Customer Data Platform (CDP), the Predictive Marketing Activation platform reconciles and enriches your online and offline data to transform it into customer knowledge that can be immediately acted upon within individualized and omnichannel, value-generating campaigns. 1. Reconcile Data

Article 2mn

Customer Service: 7 KPIs to Measure Your Performance

Wait Time, First Contact Resolution, Net Promoter Score, CES, Satisfaction Score, Average Call Handling Time… Discover the key KPIs to measure your customer service performance, motivate your teams and improve your quality of customer service. The Key KPIs to Measure Customer Service Performance 1. First Contact Resolution Rate First Contact Resolution is a KPI that...

Article 6mn

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How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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