Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

Discover Skeepers Hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

Read the article

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

Read the article

How to Create Long Term Brand–Creator Partnerships

Article 7mn

Read the article

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

Read the article

Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 4mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 5mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 5mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 3mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 5mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 4mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 5mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 2mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

View all resources

Our key topics

Premium content

GenAI, Social Commerce and Communities

What Consumers Truly Think

Download

Content hub

Filtres

How to Collect Feedback and Improve Customer Experience

How to Collect Actionable Feedback and Improve Customer Experience September 23, 2021 How to Collect Actionable Feedback and Improve Customer Experience September 23, 2021 All companies collect customer feedback in one way or another. How can you turn all this data into operational insights, that can be used to improve the overall customer experience? Let’s...

Article 6mn

The Ultimate Checklist For Mastering Customer Feedback

If you’re looking for a way to get fresh ideas for your products and services, increase your customer retention, and ultimately make more money, consider investing in customer feedback. Many businesses are increasingly relying on customer feedback to give them essential information about their customers and products. However, in order to master the domain of...

Article 5mn

8 surprising sectors being successful thanks to influencer marketing

A few years ago, influencer marketing was mostly used by brands working in the cosmetics, fitness, food or travel industries but it has become an essential lever in communication. Nowadays, all companies, regardless of the industry, create partnerships with influencers. Obviously, this kind of marketing is efficient as 88% of consumers surveyed admit that they...

Article 5mn

Eva NYC

How the sustainable haircare brand used user-generated content from Octoly influencers to create shoppable content on their website. Communicating a Relaunch Through Influencer Marketing The Brand Eva NYC is a Brooklyn-based sustainable, affordable and effective hair care brand. In February 2021, Eva NYC re-launched their haircare portfolio in 100% recyclable aluminum. All of the products...

Article 3mn

Hivency influencer platform launches in the italian market

Hivency, the leading SaaS platform for influencer marketing in Europe, announces its launch in the Italian market. Brands will be able to run campaigns with Italian influencers and launch consumer review campaigns. Influencers will have access to the platform and will be offered collaborations with their favorite Italian and international brands.

Article 2mn

Customer-Centricity: Turn Your Customers into Value Contributors

Customer-Centricity: Turn Your Customers into Value Contributors September 17, 2021 Customer-Centricity: Turn Your Customers into Value Contributors September 17, 2021 It’s no secret, the health crisis has led to new emerging and accelerated customer journeys, particularly digital ones. So, how can you incorporate these new customers into a customer-driven strategy and turn them into value...

Article 7mn

The Best And Worst Times To Survey Your Customers

At the time of inbound marketing, we’re all a little data crazy. There appears to be a KPI metric for every situation, so we do our best to collect and make sense out of them all. Data is great and necessary for your business, but it’s also important to spend time collecting the right data....

Article 6mn

Recommendation marketing: what are the benefits for my brand?

How many times have you heard that there is no better marketing than word of mouth ? In other words, the information that is transmitted among the brand’s own consumers. As if it is a friend, we tend to trust consumers who have already tried a product or service more than the information we receive...

Article 4mn

Top 10 Wellness Influencers on Octoly

Article 3mn

What is Symmetry of Attention and How To Apply it?

What is Symmetry of Attention and How Can You Apply it to your Company? September 10, 2021 What is Symmetry of Attention and How Can You Apply it to your Company? September 10, 2021 The quality of the customer relationship has become a major concern for many companies. It generates customer satisfaction, which is in...

Article 6mn

5 Tricks to Lift Your Marketing Team's Spirit

Marketing has to deal with many issues… You can strategize, create, and design until you’re blue in the face but until your marketing campaign is out there for the public to consume, you’ll never really know whether it will succeed or fail. These ups and downs of marketing can be stressful for any team, and this...

Article 5mn

How to use user-generated videos to talk about your brand?

If you’re reading this article, you’re already sold on user-generated videos and their potential for marketing. At least we hope so! Now, you’re looking for use cases and the best ways to leverage the videos made by your users and customers. E-commerce product pages, social media, newsletters… In this article, we look at some ideas...

Article 9mn

9 user-generated content to leverage in your marketing strategy

User-generated content (or UGC) is any content created by web users and shared online, via social media platforms, for example. Brand content, on the other hand, is content that is traditionally created by the brands themselves. When a web user posts a photo, a video, a comment, a review, or an answer on a forum...

Article 6mn

6 reasons why you should use Employee Generated Content

What do Leroy Merlin, Petit Bateau and M·A·C Cosmetics have in common? All three of these retailers had the great idea of getting their employees to make videos showcasing their brand’s products. This is what’s called an employee-generated content (or EGC) strategy. And as you will see here, it gets results! But before we present...

Article 9mn

New-in: TikTok is now available on the Hivency platform

From now on, the Hivency influencer platform provides TikTok, the red-hot social network among young people for brands’ use, several months after testing it.

Article 2mn

Measuring Customer Satisfaction Following an Order Cancellation

There are two ways to react to an unpleasant event: complain or try to understand what happened. In Retail, order cancellations can represent a significant loss of revenue. A customer orders a product and decides, for whatever reason, to cancel it. Why? The best way to find out is to ask them directly with a...

Article 5mn

Why is an influencer platform the ideal ally for an agency?

You’ve probably heard it before: influencer marketing is one of the few levers that empower brands to achieve their goals. This sector is moreover more efficient and more precise than conventional advertising.

Article 5mn

12 Questions to Improve your E-Commerce Buyer's Journey

12 Questions to Improve your E-Commerce Buyer’s Journey September 2, 2021 12 Questions to Improve your E-Commerce Buyer’s Journey September 2, 2021 The simplicity, security and quality of your buyer’s journey determines, in part, your e-commerce website’s performance, i.e., its conversion rate. Which is why it is important to fully optimise this journey. The...

Article 4mn

METLIFE – The voice of the customer: the strategic focus and tactical strength of MetLife’s competitiveness

METLIFE – The voice of the customer: the strategic focus and tactical strength of MetLife’s competitiveness Download the case study

Article 1mn

How to integrate influencer content into your social media strategy?

On social media, posts and the success of content creator accounts can turn a lot of brands off. For many years, they have been investing in social platforms to grow their community, gain engagement and turn their subscribers into customers.

Article 4mn

Filtres

Formats

Thématiques

Produits

Réinitialiser les filtres

Voir les résultats

Charger la suite

Get Real with UGC

Request a demo to discover how to collect, manage, and activate UGC to build stronger relationships between brands and consumers.

Talk to an expert

Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

Our recommendations

Our key topics

GenAI, Social Commerce and Communities

Content hub

Don’t miss any Skeepers updates.

Get Real with UGC