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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 5mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 2mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 3mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 2mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 5mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn

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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
Diversity and Inclusion in Customer Surveys – A How-to Guide

Diversity and Inclusion in Customer Surveys – A How-to Guide

Customer surveys are dialogue tools. They convey your values, your principles. Are inclusiveness, equality, diversity and respect values that you hold close to heart and that are part of your company DNA? Then, let’s take a look at how to incorporate these values into your surveys. Read on for all our tips and best practices...
Article 6mn
How to promote your brand on Pinterest with user-generated videos

How to promote your brand on Pinterest with user-generated videos

When it comes to promoting a brand, Pinterest isn’t the first channel that comes to mind. And yet, the platform is growing at an unprecedented rate and attracts users with a strong purchase intent. The good news is that it’s possible to share videos on Pinterest. Pinterest offers a great opportunity to promote your brand...
Article 9mn
How to get more positive consumer ratings and reviews on your products?

How to get more positive consumer ratings and reviews on your products?

Customer reviews on the internet are a must. We no longer buy a product or service blindly, without knowing what to expect. Now, feedback from other consumers helps us make enlightened choices. Besides, online reviews are an essential milestone in the buying journey. 95% of consumers consult customer testimonials before making a purchase. Ratings and...
Article 5mn
5 Reasons Why Customer Feedback  Is Marketing Gold

5 Reasons Why Customer Feedback Is Marketing Gold

Every successful business today already knows that customer feedback is the key to a successful marketing initiative. They understand that customer knowledge will provide everything they need to know in order to deliver a competitive experience which appeals to the broadest customer base possible. Designing more relevant marketing campaigns, delivering personalized offers, improving customer support,...
Article 5mn
New Ways of Working & Satisfaction at Work

New Ways of Working & Satisfaction at Work

As the song says, “The Times They Are a-Changin”. Times are changing and new ways of working are emerging. Some suddenly appear unexpectedly, such as remote working, whereas others are slower to appear, but just as relevant. These are the NWOW (New Ways of Working) to use the term that is trending today. The Covid-19...
Article 9mn
USE Survey – Why and How Should You Use this UX Survey?

USE Survey – Why and How Should You Use this UX Survey?

There are many standardized tools and surveys that measure a product or digital service’s user experience: software, mobile app, website etc. The “USE survey” is one of them. This article outlines what the USE survey consists of, its uses, its structure and the different questions that make it up. If you’re publishing a product or...
Article 8mn
Target the Gen-Z thanks to micro-influence

Target the Gen-Z thanks to micro-influence

Generation Z (people born after 1997), also known as the digital natives, has very attractive qualities for a brand that wants to rejuvenate its target. Indeed, between a very interesting purchasing power and a significant presence on social networks which amounts to about 2h55 on the networks per day, the young generation is the target...
Article 6mn
NPSBenchmarks–Average Net Promoter Score by Industry

NPSBenchmarks–Average Net Promoter Score by Industry

What is a good NPS score? A recent study shows that the average Net Promoter Score varies from one industry to another. To find out If your company has a good NPS score, you need to compare it to that of your competitors.  From Skeepers we will then present 3 practical tips to improve your company’s NPS score and...
Article 6mn
4 tips for maintaining your brand-influencer relationship

4 tips for maintaining your brand-influencer relationship

In a previous article, we explained why it is important to have a long-term relationship with influencers, now Hivency gives you 4 tips for nurturing this relationship. It may seem obvious, but in order to have a good relationship with influencers and ensure a long-lasting collaboration, you need to maintain that relationship throughout the year....
Article 5mn
5 Ideas to Increase Your Online Black Friday Sales

5 Ideas to Increase Your Online Black Friday Sales

5 Ideas to Increase Your Online Black Friday Sales October 20, 2021 5 Ideas to Increase Your Online Black Friday Sales October 20, 2021 The customer journey has undergone major changes over the past two years, especially after the pandemic. Most customer journeys have been digitalized, and hybrid customer journeys have emerged in a lot...
Article 6mn
Why focus on a long-term relationship with influencers?

Why focus on a long-term relationship with influencers?

It’s no longer a matter of proof, influencers generate a higher rate of engagement than brands that are won over by their content. As a result, brands are no longer hesitating to launch influencer campaigns in 2021, going from 1,575 to 2,901 campaigns in 6 months (source: HubSpot). From simple product placement, to brand ambassadors,...
Article 5mn
Hybrid Customer Journeys: The Future of CX?

Hybrid Customer Journeys: The Future of CX?

October 14, 2021 The customer journey has undergone major changes over the past two years, especially after the pandemic. Most customer journeys have been digitalized, and hybrid customer journeys have emerged in a lot of industries. But what is a hybrid customer journey? To put it simply, it is a customer journey that seamlessly blends...
Article 6mn
Why is Customer Engagement a Key Marketing Lever?

Why is Customer Engagement a Key Marketing Lever?

Why is Customer Engagement a Key Marketing Lever? October 8, 2021 Why is Customer Engagement a Key Marketing Lever? October 8, 2021 Customer engagement has become an important theme in the marketing world. But what exactly is customer engagement? What levers can you use to create customer engagement? Your revenue and image will definitely benefit...
Article 4mn
Influencer marketing: the main strategy for your Christmas campaigns

Influencer marketing: the main strategy for your Christmas campaigns

It’s been a month since school started and yet the Christmas theme is already circulating on social networks. Every year, the holiday season generates a lot of engagement on the internet. Therefore, it is important to anticipate and plan your campaigns as soon as possible. Influencer marketing plays an important role in the effectiveness of...
Article 8mn
Influencer marketing: the main strategy for your Christmas campaigns

Influencer marketing: the main strategy for your Christmas campaigns

It’s been a month since school started and yet the Christmas theme is already circulating on social networks. Every year, the holiday season generates a lot of engagement on the internet. Therefore, it is important to anticipate and plan your campaigns as soon as possible. Influencer marketing plays an important role in the effectiveness of...
Article 8mn
How Go Sport is scaling awesome customer video creation

How Go Sport is scaling awesome customer video creation

Go Sport is a leader in the French sporting goods market.    The retailer was looking for a way to improve conversions on its product pages and be more visible on social media. To achieve these goals, Go Sport decided to get its community of passionate customers on board to make authentic and relatable videos presenting...
Article 3mn
3 Super Simple Ideas to Get to Know Your Customers Better

3 Super Simple Ideas to Get to Know Your Customers Better

3 Super Simple Ideas to Get to Know Your Customers Better October 6,  2021 3 Super Simple Ideas to Get to Know Your Customers Better October 6,  2021 You’re right to want to get to know your customers better. Customer knowledge is key to marketing performance. By getting to know your customers, what they like,...
Article 7mn
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