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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 3mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 3mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 2mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 4mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 3mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 2mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 3mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 4mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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USE Survey – Why and How Should You Use this UX Survey?

There are many standardized tools and surveys that measure a product or digital service’s user experience: software, mobile app, website etc. The “USE survey” is one of them. This article outlines what the USE survey consists of, its uses, its structure and the different questions that make it up. If you’re publishing a product or...

Article 8mn

Target the Gen-Z thanks to micro-influence

Generation Z (people born after 1997), also known as the digital natives, has very attractive qualities for a brand that wants to rejuvenate its target. Indeed, between a very interesting purchasing power and a significant presence on social networks which amounts to about 2h55 on the networks per day, the young generation is the target...

Article 6mn

NPSBenchmarks–Average Net Promoter Score by Industry

What is a good NPS score? A recent study shows that the average Net Promoter Score varies from one industry to another. To find out If your company has a good NPS score, you need to compare it to that of your competitors. From Skeepers we will then present 3 practical tips to improve your company’s NPS score and...

Article 6mn

4 tips for maintaining your brand-influencer relationship

In a previous article, we explained why it is important to have a long-term relationship with influencers, now Hivency gives you 4 tips for nurturing this relationship. It may seem obvious, but in order to have a good relationship with influencers and ensure a long-lasting collaboration, you need to maintain that relationship throughout the year....

Article 5mn

5 Ideas to Increase Your Online Black Friday Sales

5 Ideas to Increase Your Online Black Friday Sales October 20, 2021 5 Ideas to Increase Your Online Black Friday Sales October 20, 2021 The customer journey has undergone major changes over the past two years, especially after the pandemic. Most customer journeys have been digitalized, and hybrid customer journeys have emerged in a lot...

Article 6mn

Why focus on a long-term relationship with influencers?

It’s no longer a matter of proof, influencers generate a higher rate of engagement than brands that are won over by their content. As a result, brands are no longer hesitating to launch influencer campaigns in 2021, going from 1,575 to 2,901 campaigns in 6 months (source: HubSpot). From simple product placement, to brand ambassadors,...

Article 5mn

Hybrid Customer Journeys: The Future of CX?

October 14, 2021 The customer journey has undergone major changes over the past two years, especially after the pandemic. Most customer journeys have been digitalized, and hybrid customer journeys have emerged in a lot of industries. But what is a hybrid customer journey? To put it simply, it is a customer journey that seamlessly blends...

Article 6mn

Customer reviews: por que a opinião do cliente é tão importante?

Article 4mn

Why is Customer Engagement a Key Marketing Lever?

Why is Customer Engagement a Key Marketing Lever? October 8, 2021 Why is Customer Engagement a Key Marketing Lever? October 8, 2021 Customer engagement has become an important theme in the marketing world. But what exactly is customer engagement? What levers can you use to create customer engagement? Your revenue and image will definitely benefit...

Article 4mn

Influencer marketing: the main strategy for your Christmas campaigns

It’s been a month since school started and yet the Christmas theme is already circulating on social networks. Every year, the holiday season generates a lot of engagement on the internet. Therefore, it is important to anticipate and plan your campaigns as soon as possible. Influencer marketing plays an important role in the effectiveness of...

Article 8mn

Influencer marketing: the main strategy for your Christmas campaigns

Article 8mn

How Go Sport is scaling awesome customer video creation

Go Sport is a leader in the French sporting goods market. The retailer was looking for a way to improve conversions on its product pages and be more visible on social media. To achieve these goals, Go Sport decided to get its community of passionate customers on board to make authentic and relatable videos presenting...

Article 3mn

3 Super Simple Ideas to Get to Know Your Customers Better

3 Super Simple Ideas to Get to Know Your Customers Better October 6, 2021 3 Super Simple Ideas to Get to Know Your Customers Better October 6, 2021 You’re right to want to get to know your customers better. Customer knowledge is key to marketing performance. By getting to know your customers, what they like,...

Article 7mn

How to use data to identify influencers and optimize your campaigns?

Partnerships with KOLs and influencers on social media are well established in the marketing habits of many brands, however the market is constantly evolving. Indeed, brands must continuously adapt their strategies accordingly. Influencer marketing is rapidly expanding so different types of influencers have multiplied, including content creators occupying certain niches and even sub-niches. Each of...

Article 4mn

How to use data to identify influencers and optimize your campaigns?

Article 4mn

What Nano and Micro Influencers Bring to the Table

Article 4mn

Hivency joins SKEEPERS Group alongside Octoly

The Hivency team, Europe’s leading influencer and review collection platform, is proud and happy to announce that it has joined the leading French engagement, customer experience and one-to-one marketing group, SKEEPERS. In this adventure, the French-American platform Octoly joins us. Together, we become the global leader and bring together nano and micro-influencers and consumers from...

Article 3mn

The Types of Questions to Avoid in a Survey

The Types of Questions to Avoid in a Survey October 1, 2021 The Types of Questions to Avoid in a Survey October 1, 2021Surveys are essential tools to enrich your CRM and measure customer satisfaction. But to collect actionable answers, it is really important to avoid biased questions. Here are a few examples of biased...

Article 6mn

Customer Satisfaction Score (CSAT) – How to Use?

How to Use the Customer Satisfaction Score (CSAT) September 29, 2021 How to Use the Customer Satisfaction Score (CSAT) September 29, 2021 CSAT is probably the most straightforward indicator out there. Yet despite its simplicity, CSAT remains a key satisfaction indicator that most companies use. Here is a complete overview of CSAT, to understand...

Article 4mn

Which social network to quickly increase my brand awareness?

For a brand, awareness is defined as being known by consumers and perceived by them positively. Increasing brand awareness is essential to generate leads and convert them into customers. It is therefore a crucial issue for any business. Interested in this topic? Hivency, an influencer marketing platform, gives you some tips to increase your company’s...

Article 7mn

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How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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