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Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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How Are Beauty Brands Making the Most Out of Influencer Gifting?  How Are Beauty Brands Making the Most Out of Influencer Gifting? 

How Are Beauty Brands Making the Most Out of Influencer Gifting? 

Article 9mn
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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand  5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Article 9mn
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How to Create Long Term Brand–Creator Partnerships  How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Article 7mn
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How to Use UGC on Product Pages to Increase Add-to-Cart How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn
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Our recommendations

UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 2mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 2mn
2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 2mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 3mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 3mn
Unified Reviews &amp; Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 2mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
The New Rules of Influencer Marketing: Where Community, Commerce &amp; Content Converge

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 5mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn
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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 2mn
5 Key Tips to Segment your Customer Base

5 Key Tips to Segment your Customer Base

Create Homogenous Customer Groups A customer database contains hundreds, thousands or even tens of thousands of pieces of information about your customers. Segmentation is a great technique to put some order into all this data. Segmentation consists in grouping your customers together into several homogenous groups, making them easier to find in your CRM, but...
Article 3mn
Co-branding: how to use micro-influence?

Co-branding: how to use micro-influence?

More and more companies are engaging in influencer marketing. In fact 63% of marketers want to increase their budget for this purpose in 2022 (source: Influencer Marketing Hub). In addition, in order to carry out their campaigns, companies do not hesitate to join forces, in particular by implementing a co-branding strategy that creates positive synergies. 
Article 5mn
5 Key Opportunities for Online Retailers

5 Key Opportunities for Online Retailers

E-commerce is a booming industry in the entire world, but also highly competitive. To stand out from the competition, it is essential to innovate and follow new trends and opportunities. Here are 5 opportunities to seize.   E-Commerce: A Booming Industry FEVAD (Federation of e-commerce and distance selling) regularly publishes detailed e-commerce statistics. The key...
Article 5mn
Co-branding: how to use micro-influence?

Co-branding: how to use micro-influence?

More and more companies are engaging in influencer marketing. In fact 63% of marketers want to increase their budget for this purpose in 2022 (source: Influencer Marketing Hub). In addition, in order to carry out their campaigns, companies do not hesitate to join forces, in particular by implementing a co-branding strategy that creates positive synergies. ...
Article 5mn
4 Questions to Ask Before Collecting Customer Data

4 Questions to Ask Before Collecting Customer Data

You want to implement a system to collect more customer data. You understand how important customer data is to personalise your customer experience and communications. You’re don’t need convincing. But you’re looking for some advice about how to do it. Am I right? If you’re reading this article, you’re probably in that very situation. Or...
Article 6mn
3 Tips to Convince Your Customers to Share Personal Information

3 Tips to Convince Your Customers to Share Personal Information

Customers are sometimes reluctant to share their personal details, especially on the Internet. Yet, this information is important. It enables you to get to know them better and to target the offers you send them. So, how can you make your customers less reluctant and obtain their personal information? Read on for our three tips....
Article 4mn
3 Super Simple Ideas to Get to Know Your Customers Satisfaction

3 Super Simple Ideas to Get to Know Your Customers Satisfaction

You’re right to want to get to know your customers better. Customer knowledge is key to performance marketing. If you know what your customers like, expect and need, you can better target your products and services, and personalise your messages. So, now you’re looking for ideas on how to achieve your customer knowledge goals. You’re...
Article 7mn
3 Actions to Demonstrate the ROI of Your Customer Experience

3 Actions to Demonstrate the ROI of Your Customer Experience

Most things in life need specific ingredients to function properly. If you’ve ever forgotten to put eggs in a cake, you’ll know what I mean! If your recipe to demonstrate the ROI of your customer experience doesn’t include the 3 types of actions (ingredients) listed below, then it simply won’t work. And with no ROI on the menu,...
Article 5mn
Use video in your Influencer Campaigns to increase your brand awareness

Use video in your Influencer Campaigns to increase your brand awareness

The video format has taken off in 2021, and this attractiveness for this format will persist and grow in 2022. Its format has seduced and influenced its users : 92% of users say they have taken an action (comment,  follow a brand…) after watching a TikTok video (source : TikTok For Business). In addition, TikTok has encouraged...
Article 4mn
Apple: How Does iOS 15 Impact Email Marketing?

Apple: How Does iOS 15 Impact Email Marketing?

Apple recently deployed the latest version of the iPhone operating system: iOS 15. It offers serval new features, including three that everyone’s talking about and that are causing concern among marketing professionals: Mail Privacy Protection, Hide my Email and iCloud Private Relay. They all aim to reinforce the protection of personal data and privacy. This...
Article 9mn
Key dates for launching influencer marketing campaigns in 2022

Key dates for launching influencer marketing campaigns in 2022

A new year means a new calendar! In order to efficiently prepare your influencer campaigns, the SKEEPERS influencer marketing solution, combining the Octoly and Hivency influencer platforms, offers you its 2022 influencer campaign calendar. Accompanied by the key dates that will punctuate this new year, you can find ideas for collaborations with influencers and our...
Article 3mn
How to include social selling into your influencer marketing campaigns?

How to include social selling into your influencer marketing campaigns?

Social selling was initially reserved for B2B, in other words business to business. However, its functionalities, which by definition aim to sell through social media, quickly became of interest to influencer campaigns, particularly with the advent of live shopping. Different factors come into play here to trigger the act of purchase among consumers: the attractiveness...
Article 6mn
Come riconquistare i clienti dormienti

Come riconquistare i clienti dormienti

Da marketer o venditore convertire un potenziale cliente in una vendita è uno dei momenti migliori. Tanto quanto convertire i visitatori in clienti, è importante per chi lavora in ambito marketing assicurarsi che i clienti rimangano tali per molto tempo. I clienti dormienti sono una sfida per qualsiasi azienda ed è importante creare una strategia...
Article 5mn
Influencer marketing: the main strategy to launch your brand

Influencer marketing: the main strategy to launch your brand

Influencer marketing is now worth 13.8 billion dollars. This ROI strategy has developed considerably in recent years (source: HubSpot). Indeed, 93% of marketers have an influencer marketing strategy. B2C brands are now very familiar with this strategy with multiple benefits, but it is also proving its worth with B2B brands. Moreover, far from being reserved...
Article 8mn
Influencer marketing: the main strategy to launch your brand

Influencer marketing: the main strategy to launch your brand

Influencer marketing is now worth 13.8 billion dollars. This ROI strategy has developed considerably in recent years (source: HubSpot). Indeed, 93% of marketers have an influencer marketing strategy. B2C brands are now very familiar with this strategy with multiple benefits, but it is also proving its worth with B2B brands. Moreover, far from being reserved...
Article 8mn
Customer Experience Leaders, an Essential Function

Customer Experience Leaders, an Essential Function

Customer experience leader has become a key function in companies. According to Forrester, customer experience leaders will make up more than a third of B2B marketing functions in 2022. So, what does this function involve? What does a customer experience leader do? What are their tasks? Read on to find out! In 2022, 35% of...
Article 11mn
How to keep up with the last trends in influencer marketing?

How to keep up with the last trends in influencer marketing?

Today, in order to launch successful and ROI-effective campaigns brands must curate content and keep a constant watch on it. The challenge is to remain competitive and attractive to consumers. Moreover, with the omnipresent innovation encouraged by social networks, some trends can be ephemeral, especially on TikTok through challenges, hence the importance of keeping up...
Article 5mn
UGC: 7 Rules to Engage Your Community

UGC: 7 Rules to Engage Your Community

Brands are more and more aware of the benefits of UGC – User Generated Content, i.e. content produced by customers or the community (videos, reviews, photos, etc.). Which is great news! UGC is an excellent complement to content produced by brands themselves (brand content). Communicating is no longer enough, it’s important that brands give their communities a...
Article 7mn
The 6 best practices in influencer marketing for 2022

The 6 best practices in influencer marketing for 2022

Social networks are the medium for influencer marketing. In addition to offering the possibility of interacting with inspiring people, they allow users to discover new brands and products in a whole new way. This is where influencer marketing comes in. This strategy, based on the power of influencers known to be excellent opinion leaders, is...
Article 6mn
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