Skeepers hub

Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

Discover Skeepers Hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

Read the article

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

Read the article

How to Create Long Term Brand–Creator Partnerships

Article 7mn

Read the article

How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

Read the article

Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 2mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 4mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 5mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 4mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 5mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 4mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 2mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 3mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

View all resources

Our key topics

Premium content

GenAI, Social Commerce and Communities

What Consumers Truly Think

Download

Content hub

Filtres

4 Questions to Ask Before Collecting Customer Data

You want to implement a system to collect more customer data. You understand how important customer data is to personalise your customer experience and communications. You’re don’t need convincing. But you’re looking for some advice about how to do it. Am I right? If you’re reading this article, you’re probably in that very situation. Or...

Article 6mn

3 Tips to Convince Your Customers to Share Personal Information

Customers are sometimes reluctant to share their personal details, especially on the Internet. Yet, this information is important. It enables you to get to know them better and to target the offers you send them. So, how can you make your customers less reluctant and obtain their personal information? Read on for our three tips....

Article 4mn

3 Super Simple Ideas to Get to Know Your Customers Satisfaction

You’re right to want to get to know your customers better. Customer knowledge is key to performance marketing. If you know what your customers like, expect and need, you can better target your products and services, and personalise your messages. So, now you’re looking for ideas on how to achieve your customer knowledge goals. You’re...

Article 7mn

3 Actions to Demonstrate the ROI of Your Customer Experience

Most things in life need specific ingredients to function properly. If you’ve ever forgotten to put eggs in a cake, you’ll know what I mean! If your recipe to demonstrate the ROI of your customer experience doesn’t include the 3 types of actions (ingredients) listed below, then it simply won’t work. And with no ROI on the menu,...

Article 5mn

Use video in your Influencer Campaigns to increase your brand awareness

The video format has taken off in 2021, and this attractiveness for this format will persist and grow in 2022. Its format has seduced and influenced its users : 92% of users say they have taken an action (comment, follow a brand…) after watching a TikTok video (source : TikTok For Business). In addition, TikTok has encouraged...

Article 4mn

Apple: How Does iOS 15 Impact Email Marketing?

Apple recently deployed the latest version of the iPhone operating system: iOS 15. It offers serval new features, including three that everyone’s talking about and that are causing concern among marketing professionals: Mail Privacy Protection, Hide my Email and iCloud Private Relay. They all aim to reinforce the protection of personal data and privacy. This...

Article 9mn

Key dates for launching influencer marketing campaigns in 2022

A new year means a new calendar! In order to efficiently prepare your influencer campaigns, the SKEEPERS influencer marketing solution, combining the Octoly and Hivency influencer platforms, offers you its 2022 influencer campaign calendar. Accompanied by the key dates that will punctuate this new year, you can find ideas for collaborations with influencers and our...

Article 3mn

How to include social selling into your influencer marketing campaigns?

Social selling was initially reserved for B2B, in other words business to business. However, its functionalities, which by definition aim to sell through social media, quickly became of interest to influencer campaigns, particularly with the advent of live shopping. Different factors come into play here to trigger the act of purchase among consumers: the attractiveness...

Article 6mn

Come riconquistare i clienti dormienti

Da marketer o venditore convertire un potenziale cliente in una vendita è uno dei momenti migliori. Tanto quanto convertire i visitatori in clienti, è importante per chi lavora in ambito marketing assicurarsi che i clienti rimangano tali per molto tempo. I clienti dormienti sono una sfida per qualsiasi azienda ed è importante creare una strategia...

Article 5mn

Influencer marketing: the main strategy to launch your brand

Influencer marketing is now worth 13.8 billion dollars. This ROI strategy has developed considerably in recent years (source: HubSpot). Indeed, 93% of marketers have an influencer marketing strategy. B2C brands are now very familiar with this strategy with multiple benefits, but it is also proving its worth with B2B brands. Moreover, far from being reserved...

Article 8mn

Influencer marketing: the main strategy to launch your brand

Article 8mn

Customer Experience Leaders, an Essential Function

Customer experience leader has become a key function in companies. According to Forrester, customer experience leaders will make up more than a third of B2B marketing functions in 2022. So, what does this function involve? What does a customer experience leader do? What are their tasks? Read on to find out! In 2022, 35% of...

Article 11mn

How to keep up with the last trends in influencer marketing?

Today, in order to launch successful and ROI-effective campaigns brands must curate content and keep a constant watch on it. The challenge is to remain competitive and attractive to consumers. Moreover, with the omnipresent innovation encouraged by social networks, some trends can be ephemeral, especially on TikTok through challenges, hence the importance of keeping up...

Article 5mn

UGC: 7 Rules to Engage Your Community

Brands are more and more aware of the benefits of UGC – User Generated Content, i.e. content produced by customers or the community (videos, reviews, photos, etc.). Which is great news! UGC is an excellent complement to content produced by brands themselves (brand content). Communicating is no longer enough, it’s important that brands give their communities a...

Article 7mn

The 6 best practices in influencer marketing for 2022

Social networks are the medium for influencer marketing. In addition to offering the possibility of interacting with inspiring people, they allow users to discover new brands and products in a whole new way. This is where influencer marketing comes in. This strategy, based on the power of influencers known to be excellent opinion leaders, is...

Article 6mn

The top 10 richest influencers on Instagram in 2021

For the fifth year in a row, planning tool Hopper HQ has published the rankings of the richest influencers on Instagram in 2021. So who are they this year? Make your predictions, then check out our blog post. We’ll reveal everything!

Article 3mn

G2 Winter 2022 Report – Hivency by SKEEPERS gets in top rankings!

The leading software evaluation platform G2 helps many companies make purchasing decisions and publishes annual reports that give the reader a clear picture of the best technology solutions on the market.

Article 2mn

SEO: 5 reasons why Google loves video

If you do a random search on Google (go on, open a new tab ), I bet at least one video will come up in the organic results. We searched for “Game of Thrones season 8” (we’ve got some fans on the team who are dying to see what happens next…) and smack in the...

Article 6mn

Influencer marketing and brand storytelling: the perfect match?

Influencer marketing does not only occur through product placements. As outstanding storytellers, influencers are also excellent relays when it comes to telling a brand’s story and highlighting its know-how. Here are some explanations.

Article 5mn

Influencer marketing and brand storytelling: the perfect match?

Article 5mn

Filtres

Formats

Thématiques

Produits

Réinitialiser les filtres

Voir les résultats

Charger la suite

Get Real with UGC

Request a demo to discover how to collect, manage, and activate UGC to build stronger relationships between brands and consumers.

Talk to an expert

Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

Our recommendations

Our key topics

GenAI, Social Commerce and Communities

Content hub

Don’t miss any Skeepers updates.

Get Real with UGC