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Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 5mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 3mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 4mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 2mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn

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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
6 Golden Rules for Responding to Satisfied Customer Reviews

6 Golden Rules for Responding to Satisfied Customer Reviews

Customer reviews have a strong impact on your brand’s reputation and customer retention. Don’t forget that more than 93% of consumers read customer reviews before buying a product.  Studies show that consumers who read customer reviews also read the brands’ responses.  Today, we’re going to share our golden rules for responding to satisfied customer reviews. ...
Article 7mn
5 Reasons to Integrate Customer Reviews on Your Website

5 Reasons to Integrate Customer Reviews on Your Website

More and more companies publish post-purchase customer reviews on their website.   Which is no surprise! There are multiple benefits: increased credibility, boosted conversion rates, an enhanced customer relationship, improved SEO…    This article also takes a look at how consumer reviews are key to building a customer-centric strategy.  1 – Customer Reviews Add Credibility to Your...
Article 5mn
Live Shopping: 12 Tips to Increase Your Sale

Live Shopping: 12 Tips to Increase Your Sale

Live shopping can multiply e-commerce conversion rates by 10, according to a 2021 McKinsey study. The same study also predicts that direct shopping will account for 20% of online sales by 2026.  Direct shopping is a huge opportunity for brands, and more and more of them are adopting this marketing lever from China.   But how...
Article 9mn
Fashion: Why Should Brands Use Live Shopping?

Fashion: Why Should Brands Use Live Shopping?

Consumers want an experience, a close relationship with their favorite brands and to feel special, even when buying online. More and more brands are turning to live shopping because it adds a human touch and connects the brand to its consumers.   Who are your customers and what do they expect of you? How can you stand out...
Article 5mn
How Can Fashion Brands Use Influencer Marketing?

How Can Fashion Brands Use Influencer Marketing?

Influencer campaigns have become a must for most fashion and beauty brands. But where do you begin when you’re new to the world of influencers and social media? Here are our tips to put into practice before and during your collaborations, whether you’re new to the market or looking to reinvent your brand and attract...
Article 5mn
How to Choose a Live Shopping Platform as a Fashion Brand

How to Choose a Live Shopping Platform as a Fashion Brand

Live session is an interactive and fun version of TV shopping. It has become a powerful driver to engage customers, enhance the shopping experience and boost online sales. It is expected to account for 10 to 20% of e-commerce sales by 2026 (McKinsey, 2021).   More and more fashion brands, such as IKKS, Printemps, Monoprix or...
Article 6mn
Beauty: Boost Conversions with Live Shopping

Beauty: Boost Conversions with Live Shopping

By 2024, live shopping is expected to generate $35 billion dollars in global sales, double the amount in 2022. (Statista, 2022) This marketing channel presents multiple benefits, including:   What About the Beauty Industry?                 How can the beauty industry contribute to this ambitious challenge? What are its assets? How can it adopt and leverage this engaging...
Article 5mn
Live Shopping : What is it?

Live Shopping : What is it?

Live shopping is a new trend imported from China, where it recorded a 280% growth between 2017 and 2020 (source: McKinsey, 2022), that is rapidly expanding in Europe. 70% of European consumers say that they are interested in live shopping, including 67% of French people (source: Forrester Consulting study, 2022).  But what exactly is livestream?...
Article 8mn
Fashion: influencer marketing, much more than product placement

Fashion: influencer marketing, much more than product placement

The fashion sector has been particularly affected by the sanitary crisis we have living through. This very particular year of 2020 has forced influencers and brands to adapt and rethink their marketing strategy. A great number of fashion shows have been cancelled, and emblematic fashion brands have pulled back from Fashion Week for ethical reasons...
Article 5mn
Live Shopping: Good and Bad Practices

Live Shopping: Good and Bad Practices

Did you know that 70 % of European consumers are interested in live shopping? For brands, it’s a key solution to promote their products. But you need to understand how it works and how to use it. Read on to discover our 6 best practices and 5 things to avoid at all costs!  Live Shopping:...
Article 6mn
Top 5 Ways to Boost Your Visibility with Influencers

Top 5 Ways to Boost Your Visibility with Influencers

Are you a young brand looking to make yourself known? To reach a younger audience, boost your new online store’s visibility, or simply raise your brand awareness?  In 2022, 90% of marketers stated that influencer marketing was an excellent way to boost visibility (source: Influencer Marketing Hub). Here are our five tips to help you...
Article 8mn
Témoignages clients : le pilier de votre stratégie marketing

Témoignages clients : le pilier de votre stratégie marketing

Quel que soit leur format (écrit, vidéo…), les témoignages clients sont devenus une brique essentielle à la stratégie des marques. Surtout lorsque l’on sait que 87 % des Français consultent les avis en ligne avant de prendre une décision d’achat (étude Ifop pour Opinion System, 2020).   Les consommateurs recherchent avant tout des avis authentiques sur...
Article 11mn
Cabi Case Study

Cabi Case Study

How Clothing Brand Cabi Used Octoly To Supercharge Brand Awareness And Find Its Most Enthusiastic Influencers Scaling Influencer Marketing and Boosting Brand Discoverability The Brand Cabi was founded in 2002 with the goal of providing women with a better way to shop and work. At the heart of this clothing and accessories brand are the...
Article 4mn
7 tactics to boost online ROI

7 tactics to boost online ROI

This year, UK inflation hit an all-time high of 8%, fuel prices are soaring, and the cost of living is reaching astronomical levels. As a result, we can expect consumers to spend less on non-essential goods and services.
Article 1mn
Marketing de Influência: melhorar o percurso dos clientes

Marketing de Influência: melhorar o percurso dos clientes

O marketing de influência registou um desenvolvimento incrível nos últimos anos. Como provavelmente já sabe, é uma abordagem que consiste em aplicar o potencial de recomendação dos influencers para melhorar a imagem de marca da empresa, promover os respetivos produtos e aumentar as vendas. Nos tempos que correm, as redes sociais são uma parte integrante...
Article 6mn
Multilingual Customer Care for a Successful Customer Experience

Multilingual Customer Care for a Successful Customer Experience

The world of e-commerce is on the crest of a wave of rapid expansion, and cross-border e-commerce in particular is increasingly the driving force behind this. Indeed, what we are witnessing is global expansion, particularly prominent in Europe, which continues to break down borders by connecting consumers and businesses across national frontiers.  Consider, for example,...
Article 4mn
Why & how to combine Influencer Marketing and Live Shopping?

Why & how to combine Influencer Marketing and Live Shopping?

In the field of e-commerce, live shopping is a small revolution. This interactive teleshopping, which is broadcasted directly on the Internet, is a huge success. In China, where it appeared in the 2010s, 67% of consumers say they have already made a purchase via this channel (source: Alix Partners). In Europe, this marketing device is also gaining popularity: Kohl’s, Lancôme, Xiaomi and Tommy...
Article 7mn
Is Email Marketing Dead?Key Figures & Best Practices

Is Email Marketing Dead?Key Figures & Best Practices

For several years now, we’ve heard that email marketing is a thing of the past. Dead, even.  But email marketing still has many years ahead and remains the n°1 communication channel for most companies. Why? Because an email marketing campaign is cheap, with a high ROI, as long as the best practices are applied.  In...
Article 9mn
A Customer Journey Trend: Social Media as a Sales Channel

A Customer Journey Trend: Social Media as a Sales Channel

To build or improve your customer experience strategy, you need to start with the customer journey. Journey mapping is a valuable tool for designing and improving the customer experience, as this article will demonstrate.  We will also focus on one of today’s biggest customer journey trends, the growing importance of social media as a powerful...
Article 6mn
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