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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 4mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 3mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 2mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 5mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 3mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 3mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 4mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 3mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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Fashion: Why Should Brands Use Live Shopping?

Consumers want an experience, a close relationship with their favorite brands and to feel special, even when buying online. More and more brands are turning to live shopping because it adds a human touch and connects the brand to its consumers. Who are your customers and what do they expect of you? How can you stand out...

Article 5mn

How Can Fashion Brands Use Influencer Marketing?

Influencer campaigns have become a must for most fashion and beauty brands. But where do you begin when you’re new to the world of influencers and social media? Here are our tips to put into practice before and during your collaborations, whether you’re new to the market or looking to reinvent your brand and attract...

Article 5mn

How to Choose a Live Shopping Platform as a Fashion Brand

Live session is an interactive and fun version of TV shopping. It has become a powerful driver to engage customers, enhance the shopping experience and boost online sales. It is expected to account for 10 to 20% of e-commerce sales by 2026 (McKinsey, 2021). More and more fashion brands, such as IKKS, Printemps, Monoprix or...

Article 6mn

Beauty: Boost Conversions with Live Shopping

By 2024, live shopping is expected to generate $35 billion dollars in global sales, double the amount in 2022. (Statista, 2022) This marketing channel presents multiple benefits, including: What About the Beauty Industry?                How can the beauty industry contribute to this ambitious challenge? What are its assets? How can it adopt and leverage this engaging...

Article 5mn

Live Shopping : What is it?

Live shopping is a new trend imported from China, where it recorded a 280% growth between 2017 and 2020 (source: McKinsey, 2022), that is rapidly expanding in Europe. 70% of European consumers say that they are interested in live shopping, including 67% of French people (source: Forrester Consulting study, 2022). But what exactly is livestream?...

Article 8mn

Fashion: influencer marketing, much more than product placement

The fashion sector has been particularly affected by the sanitary crisis we have living through. This very particular year of 2020 has forced influencers and brands to adapt and rethink their marketing strategy. A great number of fashion shows have been cancelled, and emblematic fashion brands have pulled back from Fashion Week for ethical reasons...

Article 5mn

Live Shopping: Good and Bad Practices

Did you know that 70 % of European consumers are interested in live shopping? For brands, it’s a key solution to promote their products. But you need to understand how it works and how to use it. Read on to discover our 6 best practices and 5 things to avoid at all costs! Live Shopping:...

Article 6mn

Exploring the online Home, Garden, and DIY Industry

Ebooks 5mn

Top 5 Ways to Boost Your Visibility with Influencers

Are you a young brand looking to make yourself known? To reach a younger audience, boost your new online store’s visibility, or simply raise your brand awareness? In 2022, 90% of marketers stated that influencer marketing was an excellent way to boost visibility (source: Influencer Marketing Hub). Here are our five tips to help you...

Article 8mn

Témoignages clients : le pilier de votre stratégie marketing

Quel que soit leur format (écrit, vidéo…), les témoignages clients sont devenus une brique essentielle à la stratégie des marques. Surtout lorsque l’on sait que 87 % des Français consultent les avis en ligne avant de prendre une décision d’achat (étude Ifop pour Opinion System, 2020). Les consommateurs recherchent avant tout des avis authentiques sur...

Article 11mn

Cabi Case Study

How Clothing Brand Cabi Used Octoly To Supercharge Brand Awareness And Find Its Most Enthusiastic Influencers Scaling Influencer Marketing and Boosting Brand Discoverability The Brand Cabi was founded in 2002 with the goal of providing women with a better way to shop and work. At the heart of this clothing and accessories brand are the...

Article 4mn

7 tactics to boost online ROI

This year, UK inflation hit an all-time high of 8%, fuel prices are soaring, and the cost of living is reaching astronomical levels. As a result, we can expect consumers to spend less on non-essential goods and services.

Article 1mn

Marketing de Influência: melhorar o percurso dos clientes

O marketing de influência registou um desenvolvimento incrível nos últimos anos. Como provavelmente já sabe, é uma abordagem que consiste em aplicar o potencial de recomendação dos influencers para melhorar a imagem de marca da empresa, promover os respetivos produtos e aumentar as vendas. Nos tempos que correm, as redes sociais são uma parte integrante...

Article 6mn

Multilingual Customer Care for a Successful Customer Experience

The world of e-commerce is on the crest of a wave of rapid expansion, and cross-border e-commerce in particular is increasingly the driving force behind this. Indeed, what we are witnessing is global expansion, particularly prominent in Europe, which continues to break down borders by connecting consumers and businesses across national frontiers. Consider, for example,...

Article 4mn

Why & how to combine Influencer Marketing and Live Shopping?

In the field of e-commerce, live shopping is a small revolution. This interactive teleshopping, which is broadcasted directly on the Internet, is a huge success. In China, where it appeared in the 2010s, 67% of consumers say they have already made a purchase via this channel (source: Alix Partners). In Europe, this marketing device is also gaining popularity: Kohl’s, Lancôme, Xiaomi and Tommy...

Article 7mn

Is Email Marketing Dead?Key Figures & Best Practices

For several years now, we’ve heard that email marketing is a thing of the past. Dead, even. But email marketing still has many years ahead and remains the n°1 communication channel for most companies. Why? Because an email marketing campaign is cheap, with a high ROI, as long as the best practices are applied. In...

Article 9mn

A Customer Journey Trend: Social Media as a Sales Channel

To build or improve your customer experience strategy, you need to start with the customer journey. Journey mapping is a valuable tool for designing and improving the customer experience, as this article will demonstrate. We will also focus on one of today’s biggest customer journey trends, the growing importance of social media as a powerful...

Article 6mn

Employee Satisfaction: What Are the 2022 Trends?

Employee satisfaction is just as important as customer satisfaction. All studies show that they go hand-in-hand. If your employees are happy, your customers are happy. Which is why more and more companies are investing in monitoring and improving the employee experience. The 4-day week, greater mental health awareness, the “Big Quit”, remote working… This article...

Article 8mn

Tourism Field: Customer Experience Is More Important Than Ever!

Tourism has been hard-hit by the global pandemic. Today, industry players are gradually recovering and looking for ways to return to prosperity and growth. Some are doing better than others, particularly those who focused on customer experience. The main way to bounce back and stand out from the competition is to improve customer experience (CX)....

Article 9mn

Influencer Marketing: 3 Reasons to Use Instagram

Since the beginning of 2022, 26 million people use Instagram in France (Statista, 2022). The social media platform has become key for brands, consumers, influencers, etc., and acts as a digital showcase for all. Whether to share promotional photos, instant videos or to bring influencer marketing campaigns to life, Instagram has become “the place to...

Article 4mn

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How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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