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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 2mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 4mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 5mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 3mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 2mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 4mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 4mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 3mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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GenAI, Social Commerce and Communities

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The Impact of UGC on Consumer Decision-Making in 2024

The consumer of 2024 is not merely a passive observer but an active participant in the decision-making process. Their behaviours and shopping patterns are driven by reviews and recommendations from peers and fellow shoppers. Shopping is no longer a mere transaction, but an immersive journey guided by the collective wisdom of a global community. User-Generated...

Article 7mn

Why Influencer Marketing is Key to New Product Launch?

A successful product launch is a critical milestone for any brand. With competition fiercer than ever and consumers overwhelmed with choices, new products are burdened to make a strong first impression. This is where influencer marketing comes into play. In today’s digital landscape, influencers have significant power over consumer decisions. From YouTube unboxings to Instagram...

Article 6mn

Will AI- Generated Content Replace User-Generated Content?

AI has posed many questions to marketeers and creators alike. Is it taking over our jobs, our creativity, our content? It’s true that today AI-generated content is rapidly reshaping marketing and offering brands scalable and efficient ways to create personalized content. From product descriptions to social media posts, AI provides speed and volume that are...

Article 6mn

How to make the most of gifted reviews in Paid Ads?

Social proof is a powerful driver in paid ads, as consumers trust the experiences and opinions of others. Gifted reviews become the human proof that consumers are looking for. It is where customers receive a product in exchange for their honest feedback and offer a unique way to showcase authentic experiences. Unlike organic reviews, which...

Article 7mn

5 Reasons to Use UGC in Retail

User-generated Content (UGC) is your customer voice, whether reviews, Instagram photos, or customer testimonial videos. Customer reviews have a significant impact on product pages’ conversion rates. But that’s not the only reason to use UGC in retail. Let’s take a look at the 5 main reasons for using and leveraging UGC. UGC as a trust-building...

Article 5mn

UGC: new drivers of influence

Customer reviews, consumer videos, influencer posts, verbatims… User Generated Content (UGC) is everywhere. This type of content has the greatest impact on consumer purchasing decisions. This article takes a look at why and how you should build a marketing strategy based on User Generated Content. UGC, the king of marketing content Over the past few...

Article 6mn

Turning Likes into Sales: Influencer Marketing on TikTok

In the hustle and bustle of holiday shopping and the excitement of sales seasons, brands are increasingly turning to TikTok influencer marketing to transform mere likes into tangible sales. As end-of-season sales become a focal point, the strategic collaboration between influencers and brands on TikTok emerges as a powerful catalyst for driving conversions. Join us...

Article 5mn

Redefining authenticity in the beauty industry: connecting with the modern consumer

Webinars 4mn

With Meta’s ad-free paid subscription, UGC becomes even more valuable

Meta now offers Facebook and Instagram users ad-free paid subscriptions. Meaning that the reach and performance of traditional advertising campaigns on these social media platforms will inevitably decrease in the coming months. This revolution in the world of digital marketing is forcing brands to rethink their strategy and build new approaches to promoting their products...

Article 6mn

Why UGC is the Recession-proof Strategy Beauty Brands Need

Every industry is head on facing the challenges of the global economic downfall. High inflation rates, rising acquisition costs, fall in purchasing power, etc. are but a few horrors for brands. A recession often brings a shift in consumer behaviour, altering purchase patterns and preferences. For beauty brands, these periods necessitate a strategic rethinking to...

Article 6mn

Placing Consumers at the Center: UGC Trends in 2024

Ebooks 5mn

Living Proof Collects 5800+ UGC Assets with Nano and Micro Influencers

Ebooks 4mn

Rebranded and Ready to Grow!

Transforming Trust Into Commerce Welcome to our brand-new brand. As we enter our next phase of growth, we’ve updated the Skeepers brand look and feel to better reflect our leadership position as the fully integrated one-stop-shop UGC suite. You’ll see our fresh new logo and colors on our products, our new Skeepers website, and all...

Article 3mn

Supercharge your sales: Elevate content into commerce with Shoppable Content

Webinars 3mn

Consumer Video: il segreto per la SEO e l'e-reputation di un‚'azienda

Tutti i brand cercano di migliorare la propria visibilità nei motori di ricerca e la propria reputazione online. Come? In questo articolo vedremo come e perché utilizzare i video dei consumatori (Consumer Video) per migliorare il posizionamento naturale (SEO) e l’e-reputation aziendale. Video UGC, il formato preferito dagli utenti di Internet Il video, il re...

Article 9mn

Shoppable Content: il nuovo canale di vendita

Negli ultimi anni, il customer journey dei clienti è evoluto rapidamente. L’era digitale ha visto nascere siti e-commerce, social commerce, live shopping, segnando inoltre lo sviluppo dei social network e degli influencer. Se vuoi stare al passo con le nuove abitudini di acquisto dei consumatori, devi prestare molta attenzione all’approccio “Shoppable Content”. Ma di cosa si...

Article 7mn

Customer Reviews: How to Increase their Impact

81% of consumers are concerned about the truthfulness and authenticity of reviews. Which is one of the many reasons we recommend using a platform to collect certified customer reviews.   These platforms have other benefits too, including:   This article lists 3 practices that will help you meet these goals using customer reviews. Use a Brand Widget...

Article 4mn

6 Golden Rules for Responding to Satisfied Customer Reviews

Customer reviews have a strong impact on your brand’s reputation and customer retention. Don’t forget that more than 93% of consumers read customer reviews before buying a product. Studies show that consumers who read customer reviews also read the brands’ responses. Today, we’re going to share our golden rules for responding to satisfied customer reviews. ...

Article 7mn

5 Reasons to Integrate Customer Reviews on Your Website

More and more companies publish post-purchase customer reviews on their website. Which is no surprise! There are multiple benefits: increased credibility, boosted conversion rates, an enhanced customer relationship, improved SEO… This article also takes a look at how consumer reviews are key to building a customer-centric strategy. 1 – Customer Reviews Add Credibility to Your...

Article 5mn

Live Shopping: 12 Tips to Increase Your Sale

Live shopping can multiply e-commerce conversion rates by 10, according to a 2021 McKinsey study. The same study also predicts that direct shopping will account for 20% of online sales by 2026. Direct shopping is a huge opportunity for brands, and more and more of them are adopting this marketing lever from China. But how...

Article 9mn

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Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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GenAI, Social Commerce and Communities

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