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How Are Beauty Brands Making the Most Out of Influencer Gifting?

Article 9mn

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5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Article 9mn

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How to Create Long Term Brand–Creator Partnerships

Article 7mn

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How to Use UGC on Product Pages to Increase Add-to-Cart

Article 6mn

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Our recommendations

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Cases study 3mn

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.

Ebooks 4mn

2026 UGC Trends: The Convergence of AI, Creators, Communities, and Commerce

Webinars 4mn

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

Cases study 5mn

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce

Ebooks 3mn

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

Cases study 5mn

Unified Reviews & Feedback: A Smarter Way to Listen, Learn, and Redefine CX

Ebooks 2mn

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet. Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers. 79% of shoppers say...

Article 9mn

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...

Article 9mn

How to Create Long Term Brand–Creator Partnerships

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave. Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...

Article 7mn

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...

Article 6mn

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...

Article 6mn

The New Rules of Influencer Marketing: Where Community, Commerce & Content Converge

Webinars 4mn

Instagram Shoppable Videos: 5 Brands Doing It Right

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps. In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...

Article 8mn

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...

Article 10mn

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...

Article 8mn

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Live Brand Q&A | Keeping Customers Engaged During The Lockdown

Our team spent the last weeks talking to retailers worldwide about staying connected to customers during the lockdown. Many wanted to hear from brands like theirs on how they’re engaging customers as stores close. We selected some of the best initiatives we’ve seen and asked these brands to share the work they’ve been doing and...

Article 2mn

TokyWoky & Superdrug shortlisted for Best Community Hub (Glossy Awards)

We’re excited to be shortlisted for Best Community Hub at the 2020 Glossy Awards for our partnership with Superdrug, the UK’s top beauty, health and skincare retailer!

Article 2mn

How To Start Your Brand Community Project

Even with Salesforce naming it the #1 retail trend for retail in the new year, brand communities are still a new concept for many retailers and tricky to get right. The right community strategy engages a community, while reaching clearly set business goals. Failing to define the scope and goals of your community project means...

Article 4mn

3 Reasons Why Brands Are Launching Their Own Community Platform

Retailers are “tired of fighting with algorithms” to reach their community of passionate customers. This is what Lush posted when they left social media a few months ago. They joined Glossier, H&M, Sephora and more who are rethinking how dependent they’ve become on social media and are now building their own community platforms. But why...

Article 5mn

7 Predictions for Retail & Community in 2020

A lot has changed in the community space this year. We’ve seen real momentum in retail and eCommerce. Retail execs are increasingly putting community building at the core of their strategy.

Article 3mn

What’s Next After Customers’ Big Shift to Digital? (Retail Talk)

As we prep for the busiest season in retail in an already exceptional year, our latest panel talks about what’s to come for the industry. The pandemic left little choice to both customers and companies in their embrace of digital. Now that your customers have gone digital – what’s next?

Article 5mn

Community Decoded: Lululemon’s Mix of Offline & Online Engagement

This is Community Decoded #3, our monthly series on brands who are switching to a community-first model. If you’re new here, read up on our Glossier and Nike breakdown. This month we’re analysing Lululemon, one of the world’s biggest athleisure and community-led companies.

Article 6mn

Best Community Hub win goes to TokyWoky and Superdrug at Glossy Awards

I’m very excited to share that we won “Best Community Hub” with Superdrug at the 2020 Glossy Awards! Many thanks to our partners at Superdrug!

Article 2mn

Nelly launches a community for young fashionistas with TokyWoky

Nelly, one of the Nordic’s top online fashion brands and retailers, is launching its customer community called the Nelly Lounge.

Article 3mn

The Sole Supplier: Building the UK’s Most Engaged Sneaker Community

If you’re a sneaker fan, The Sole Supplier is one of the best online destinations in the UK. Over 3 million people every month rely on the platform to find their next best pair of footwear. They’re also a prime example of how community building can generate brand credibility and customer engagement. I got to sit...

Article 9mn

9 Tips for Hosting Great Online Customer Events

Customer events are one of the best ways to increase loyalty, engagement, and build a brand community. They’re more effective than contests, freebies or discounts when it comes to generating brand love.

Article 6mn

Community Decoded: 5 Ways Nike Wins With Community Marketing

In our new episode of Community Decoded, we’re exploring the world’s biggest community of athletes and sneaker fans. Nike is the #1 sports brand in the world (worth $37B), the most followed brand on social media (90M on Instagram), and community is at the core of their powerful brand strategy.

Article 6mn

KICKS Beauty Talks Community Launches With TokyWoky

KICKS, the leading beauty retailer in the Nordics, has teamed up with community platform provider TokyWoky to create a community space for their best customers and fans.

Article 3mn

COVID-19: Why Community-Driven Brands Succeeded Where Others Failed

As the COVID-19 crisis and lockdown continues to impact the industry globally, community-driven brands like Monki, LuluLemon and Glossier are faring better than others. They adapted quickly, stayed connected with shoppers throughout the crisis and are the first to reopen with full support of their customers.

Article 5mn

5 Brand Community Tactics From The Ordinary

The Ordinary is one of the most popular and recommended skincare brands of the last few years. Especially popular on TikTok and YouTube, the brand was the most researched cosmetics brand online in 2020. Although they’ve done zero paid publicity, The Ordinary managed to become a cult favourite and has been smartly leveraging its community...

Article 5mn

Interview: How Harley-Davidson Built a Community of One Million Fans

Introducing our new interview series for community builders, where we ask the people behind top brand communities why and how they built it. For my first interview, I spoke with one of the true pioneers in the space: the Harley-Davidson Owners Group.

Article 8mn

Community Decoded: Little Red Book’s Social Commerce Playbook

Little Red Book (or RED) is China’s biggest social commerce app, with over 6,000 brands selling on the platform (including many international brands). Everything RED does fits its 3 C strategy: “Commerce, Content and Community”. To differentiate from its many competitors, they prioritize the social aspect of their app over commerce. Unsurprisingly, their approach to...

Article 5mn

Community Decoded: How Glossier’s Community Strategy Works

Welcome to the first episode of Community Decoded! Our new blog series for brands who want to build and grow their brand community.

Article 4mn

6 Predictions for Retail and Community in 2021

It’s an understatement to say the world looked very different when I made last year’s list. If I was expecting an overall acceleration of community projects, I thought historical brands would likely have delayed adoption. Then, the pandemic struck and the industry turned upside down. Brands lost direct access to customers and we started shopping...

Article 3mn

TokyWoky and Superdrug win Best Customer Insights Strategy

I’m happy to announce we won “Best Customer Insights Strategy” with Superdrug at the 2021 Modern Retail Awards! Just a few months after winning “Best Community Hub” at the Glossy Awards, we’re especially grateful to highlight how community insights can inform teams across the organization, helping brands like Superdrug adapt to a difficult year.

Article 2mn

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Skeepers hub

How Are Beauty Brands Making the Most Out of Influencer Gifting?

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand

How to Create Long Term Brand–Creator Partnerships

How to Use UGC on Product Pages to Increase Add-to-Cart

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Our key topics

GenAI, Social Commerce and Communities

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