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Find our key resources to boost your influence, engagement, and customer experience strategy: ebooks, case studies, articles, webinars, reports, and more.

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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 4mn
Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics leverages UGC to boost brand awareness in a new market
Cases study 4mn
How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

How GEO Is Changing Discovery and Checkout Into a Zero-Click Shopping Experience

A practical guide to how GEO helps stay visible in AI-led discovery and “zero-click” journeys by scaling authentic, structured, and verified consumer content, especially UGC such as reviews.
Ebooks 2mn
How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts

How Redken Turned 1K+ Stylists Into a Content Engine That Generated 25,000+ Posts
Cases study 2mn
651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy

651 Posts, 11.8M Impressions: Inside Orebella’s High-Impact UGC Strategy
Cases study 2mn
5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

5 UGC Tips to Prepare for the Holiday Season as an E-Commerce Brand 

Holiday 2025 is shaping up to be one of the most competitive retail seasons yet.  Consumers are entering the shopping season bombarded with ads, influencer collabs, and algorithmic recommendations. But around this noise, what they still trust most are real voices such as authentic reviews, photos, and videos from fellow shoppers.  79% of shoppers say...
Article 9mn
UGC Strategies from the Most Engaged K-Beauty Brands

UGC Strategies from the Most Engaged K-Beauty Brands

What started as a niche movement in Seoul’s beauty alleys has become a global skincare phenomenon. From dewy-glow routines to ingredient transparency, K-Beauty has rewritten how the world talks about skincare and beauty. But behind its rise lies a secret weapon: user-generated content (UGC). Real creators, real routines, and real results have fueled K-Beauty’s credibility...
Article 9mn
How to Create Long Term Brand–Creator Partnerships 

How to Create Long Term Brand–Creator Partnerships 

Repeated exposure, consistency, deeper storytelling, all of these are pillars that let brands ride their growth wave.  Creators in long-term partnerships understand the brand better. They can weave products into their content more naturally and tell a richer, more evolving story. 47% of marketers focus on long-term influencer partnerships as a strategic priority. Instead of chasing...
Article 7mn
How to Use UGC on Product Pages to Increase Add-to-Cart

How to Use UGC on Product Pages to Increase Add-to-Cart

The product page is the final pitch before a shopper makes a decision. It’s where curiosity turns into intent or where potential customers abandon the journey altogether. In ecommerce, this moment is critical: research shows that shoppers form a purchase decision in as little as a third of a second. That’s why your add-to-cart (ATC)...
Article 6mn
Inside Skeepers Creator Community: Real Posts With Real Results

Inside Skeepers Creator Community: Real Posts With Real Results

Today’s shoppers don’t trust ads, they trust people. In fact, 79% of consumers say UGC highly impacts their purchasing decisions. That’s why our creator community is such a powerful asset for brands. Unlike open networks, our creators go through a thorough vetting process before joining. They’re selected for quality, authenticity, and professionalism. They’re accountable for...
Article 6mn
Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos: 5 Brands Doing It Right 

Instagram Shoppable Videos are changing the way consumers discover and buy products right from their feed. By blending video storytelling with seamless in-app shopping, brands can now turn scrolls into sales in just a few taps.  In a mobile-first world where attention spans are short and engagement is everything, shoppable videos offer the perfect mix...
Article 8mn
The future of search is GEO (Generative Engine Optimization)

The future of search is GEO (Generative Engine Optimization)

Looking into the new era of search. Search has come a long way from keyword stuffing in the early 2000s to today’s focus on experience, expertise, authority, and trust (E-E-A-T). But a new shift is underway. With the rise of generative AI tools like ChatGPT, Google SGE, and Perplexity, users are clicking, asking, and expecting...
Article 10mn
Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Instagram’s SEO Update: How Social Content Is a Part of Your SEO Strategy 

Social Search Just Got a Major Upgrade As of July 10, 2025, Instagram is officially stepping into the world of search. Public posts from professional accounts, including reels, carousels, and photos will now be eligible to appear in Google search results. This is more than a technical tweak. It’s a clear signal that social content...
Article 8mn

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UGC Trends 2026

UGC Trends 2026

The Convergence of AI, Creators, Communities, and Commerce
Ebooks 5mn
How Do Reviews Drive SEO Success?​

How Do Reviews Drive SEO Success?​

In the digital landscape, where online visibility is paramount, Search Engine Optimization (SEO) reigns supreme as a pivotal component for businesses striving to enhance their online presence. Within the multifaceted realm of SEO, the significance of user-generated content, particularly reviews, cannot be overstated. Glowing testimonials or constructive feedback, wield considerable influence over a brand’s SEO...
Article 5mn
Importance of Gifting in Influencer Marketing

Importance of Gifting in Influencer Marketing

In the world of influencer marketing, gifting plays a pivotal role in establishing meaningful partnerships between brands and influencers. Essentially, gifting involves brands providing free products or services to influencers in exchange for exposure on their platforms. This practice is a cornerstone of influencer strategies, allowing brands to leverage the influencer’s reach and credibility to...
Article 6mn
Legal Pitfalls to Avoid: A Checklist for Influencer Marketing Campaigns

Legal Pitfalls to Avoid: A Checklist for Influencer Marketing Campaigns

Influencer marketing has emerged as a powerful tool for brands to reach their target audience. However, with this rise in popularity comes a set of legal regulations that brands and influencers must navigate to ensure compliance and mitigate risks. This blog post aims to provide an overview of the key regulations governing influencer marketing campaigns,...
Article 7mn
Leveraging Micro-Influencers for Live Shopping Success​

Leveraging Micro-Influencers for Live Shopping Success​

Would you like to increase the audience for your live shopping sessions and turn them into a more effective sales channel? One of the most important pieces of advice we share with our live shopping platform to our customers is the one you can read in the title of this article: collaborate with micro-influencers. We’re...
Article 6mn
Exciting News: Skeepers Welcomes TokyWoky to the Family

Exciting News: Skeepers Welcomes TokyWoky to the Family

We have some fantastic news to share with you today – Skeepers has officially acquired TokyWoky. This marks a significant chapter for us, strengthening our leadership in the User-Generated Content (UGC) space.   While this is a significant moment for Skeepers, it’s equally thrilling for our customers worldwide. Together, we’re poised to tackle head-on the modern...
Article 5mn
5 raisons pour lesquelles les avis photos ont un fort impact sur les performances e-commerce

5 raisons pour lesquelles les avis photos ont un fort impact sur les performances e-commerce

Le contenu généré par les utilisateurs (UGC) est devenu une pierre angulaire du e-commerce. Révolutionnant la façon dont les consommateurs interagissent avec les marques et prennent leurs décisions d’achat. Aujourd’hui, alors que l’authenticité et la confiance sont primordiales. L’UGC est un outil puissant pour renforcer la crédibilité et susciter l’intérêt des clients.   Parmi les formes...
Article 9mn
The Significance of Recent Reviews: From Genz to Boomers

The Significance of Recent Reviews: From Genz to Boomers

Online reviews have become a critical component of the consumer decision-making process. With the rise of e-commerce platforms and social media, consumers now have access to a vast array of information and opinions about products and services at their fingertips. As a result, recent reviews play a significant role in shaping purchasing decisions, influencing everything...
Article 7mn
Customer Reviews: Key Insights from our 2024 Study 

Customer Reviews: Key Insights from our 2024 Study 

We have analyzed more than 26 million brand and product reviews published between October 2021 and November 2023 to identify the main trends.  The results speak for themselves. Customer reviews are more important than ever, and there is no doubt that they influence purchasing decisions. This applies to all the sectors covered in our study: Fashion & Apparel,...
Article 6mn
5 Reasons Why Photo Reviews Positively Impact E-commerce

5 Reasons Why Photo Reviews Positively Impact E-commerce

User-generated content (UGC) has become a cornerstone of e-commerce, revolutionizing the way consumers interact with brands and make purchasing decisions. Today, when authenticity and trust are paramount, UGC serves as a powerful tool for building credibility and engaging customers. Among the various forms of UGC, photo reviews stand out for their ability to provide visual...
Article 7mn
The Changing Consumer Influence Amidst the Rise of UGC Marketing 

The Changing Consumer Influence Amidst the Rise of UGC Marketing 

User-Generated Content (UGC) marketing revolves around the creation, curation, and amplification of content produced by consumers rather than brands themselves. In essence, it harnesses the authentic and diverse voices of a brand’s audience to shape its narrative. The landscape of consumer influence has undergone a profound transformation in recent years, moving away from traditional advertising...
Article 11mn
From Unboxing to Reviews: The Evolution of E-Commerce Video Content​

From Unboxing to Reviews: The Evolution of E-Commerce Video Content​

E-commerce video content has emerged as a dominant force in e-commerce, reshaping the way consumers engage with brands and products online. With the proliferation of smartphones and social media platforms, consumers are increasingly turning to video to inform their purchasing decisions. From product demonstrations to testimonials, video content offers a dynamic and immersive way for...
Article 6mn
Navigating the Do’s and Don’ts of Gifted Reviews

Navigating the Do’s and Don’ts of Gifted Reviews

In recent times, consumers heavily rely on the recommendations of others when making purchasing decisions, whether it’s choosing a smartphone, selecting cookware, or booking accommodations. Before making a purchase, they prioritize reading reviews to ensure a thorough understanding of both the positives and negatives associated with a product. This is where gifted reviews come handy....
Article 8mn
Billboards to TikTok: The Shift towards Creator Economy 

Billboards to TikTok: The Shift towards Creator Economy 

Creator Economy, a digital ecosystem fostering entrepreneurship through online platforms, has reshaped the marketing landscape, transitioning from traditional methods like billboards to a dynamic space led by influencers and content creators on platforms such as YouTube and TikTok.  This evolution is characterized by a shift towards authentic, user-generated content, challenging conventional corporate-driven messaging. For businesses,...
Article 5mn
The Power of Positive Reviews: Transforming Consumers to Ambassadors 

The Power of Positive Reviews: Transforming Consumers to Ambassadors 

Online reviews have redefined the dynamics of consumer influence and business reputation. Customer feedback on online review platforms stand as a formidable force, granting consumers unparalleled authority in shaping the perception of businesses. Not just that, positive reviews wield significant power, capable of influencing a company’s bottom line, enhancing brand visibility, and fostering a devoted...
Article 5mn
The Ultimate Guide to Measuring Creator Campaigns

The Ultimate Guide to Measuring Creator Campaigns

The voice of consumers is driven by creator campaigns. Brand awareness, engagement, conversions are pivotal in this attempt at capturing and measuring these voices. As brands invest more in creator partnerships, measuring the success of these campaigns is crucial to ensuring a strong return on investment (ROI) and fine-tuning future efforts.  This guide will walk...
Article 11mn
3 Reasons Why Brands Are Launching Their Own Community Platform

3 Reasons Why Brands Are Launching Their Own Community Platform

Retailers are “tired of fighting with algorithms” to reach their community of passionate customers. This is what Lush posted when they left social media a few months ago. They joined Glossier, H&M, Sephora and more who are rethinking how dependent they’ve become on social media and are now building their own community platforms. But why...
Article 5mn
7 Predictions for Retail & Community in 2020

7 Predictions for Retail & Community in 2020

A lot has changed in the community space this year. We’ve seen real momentum in retail and eCommerce. Retail execs are increasingly putting community building at the core of their strategy.
Article 3mn
4 Questions Retailers Should Ask when Building a Brand Community

4 Questions Retailers Should Ask when Building a Brand Community

5 years ago, our team launched its first community platform. Since then we’ve built online communities with some of the world’s biggest brands. As we grow, I want to start sharing our key learnings for community building. In short, bring you “The Complete Guide to Building Brand Communities” we think is missing today.
Article 8mn
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